Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter. According to […]
Category Archives: Muslim Consumer
Here at Muslim Ad Network, we care about you and your business. We are still offering free online advertising to help your business cope with the COVID-19 pandemic. I figured we are now in a situation where you, my dear reader, are not interested in some generic, actionable blog post. If we are to offer […]
As the COVID-19 coronavirus continues to wreak havoc worldwide, we at Muslim Ad Network want to give you clarity on what this could mean to your online business and what you could do about it. It’s true that many retailers are enjoying spikes in online sales for flu-related products, such as cleaning supplies and health […]
Isn’t it frustrating to see all that traffic coming to your website yet only a fraction end up buying? Well, it shouldn’t be. Think about it; do you always buy the first time you visit a website? Like never, right? Your website visitors are the same. What’s even scarier is that 88% of people who […]
While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab.
Modesty is a part of the Muslim community and culture. Standards of modesty for Muslims or non-Muslims widely vary from one country to another. Generally, there are many women who have adopted it whether they are Muslims or not. That in turn, has affected the target market for many well-known brands, including Nike.
The rapid change and development of digital technologies in the last decade forces companies to follow and adapt to innovations in this area. For the most part, businesses are aware that they have to use digital channels in order to maintain a healthy relationship with their key stakeholders and audiences. But few know exactly how […]
Digital advertising is the promotion of your brand or product through online channels. Social media sites, search engines, and news websites are the areas where digital advertising is most common. Digital advertising is first and foremost an important activity in terms of reaching a wide customer potential of a product or service in a short […]
“Halal” is an Arabic word that means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and drinks are considered halal unless they are clearly stated as forbidden in the Qur’an and hadith. Muslim consumers prefer that […]
One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the steps taken by brands in this regard? Nowadays, terms such as sustainability, environmentalism, and recycling are frequently brought up. But […]
It is a fact that Islam is the world’s fastest growing religion. Therefore, the number of Muslim consumers who have high purchasing power is growing rapidly in every market. State of the Global Islamic Economy Report has indicated that Muslim consumers spent $1.9 trillion in 2015 globally and this figure is expected to be more […]