Monthly Archives: October 2022

What Muslim Brands Can Learn From Andrew Tate – a New Muslim

Andrew Tate, a British-American kickboxer and internet personality, has converted to Islam, according to several online media outlets. A video of Andrew Tate praying (Salah) at a mosque in Dubai has gone viral on social media platforms. Andrew is shown in a video learning how to pray from renowned MMA fighter Tam Khan in Dubai. […]

7 Modest Fashion Brand Actionable Social Listening Tactics for Immense Growth

Modest fashion will see a 6.0% growth by the end of 2022 to US$313 billion with spending to reach US$375 billion in 2025 at a 4-year CAGR of 6.1%. This is according to the State of the Global Islamic Economy Report 2022. Many Muslim entrepreneurs like you have embarked on a journey to satisfy the […]

Why It’s a Great Time to Own a Muslim Business

Most Muslims are familiar with popular Muslim brands like Modanisa, Muzz (formerly Muzmatch), Muslim Pro, and more. These successful Muslim businesses have been able to tap into the Muslim market because they saw the need for products, tailor-made for the Muslim consumer, that mainstream brands were not serving. Today, both Muslim-owned and mainstream companies have […]

How to Use Creatives to Bring Your Halal Brand Purpose to Life

In 2021, amid the height of the woke revolution in the United States and other nations, we emphasized the fact that Purpose Will Make or Break Your Halal Brand.  The 2020 Zeno Strength of Purpose Study showed us that consumers are up to six times more likely to buy from a purpose-driven brand. According to […]

5 Burning Questions About Conversational Marketing for Muslim Customers

1- What is Conversational Marketing? Conversational marketing is the intersection of marketing and conversational artificial intelligence or automation. It is a method of interacting with website visitors and generating leads through dialogue-driven activities. This type of inbound marketing will set you up to prioritize interactions with Muslim customers over one-way brand communication. You can build […]