The Idea Behind MAN
The idea behind Muslim Ad Network was born in early 2009. It was conceived when its co-founder, Tabish Hasan, had a problem. He was a website owner of a couple of popular Muslim websites, and as his websites grew, he wanted to monetize his traffic from online advertisements. But the problem was that he was not satisfied with the existing options available, such as Google AdSense.
The Big Problem
The existing advertising options were not very good at filtering questionable ads from being shown to his Muslim audience. Muslim consumers have certain sensitivities where even “brand-safe” ads sometimes aren’t appropriate for them, and Muslim website owners can’t feel right earning money by showing “non-halal” ads.
Advertisers, on the other hand, struggled with being able to target Muslim consumers online.
They had to make 1-on-1 deals with individual sites for placements and were frustrated with Google Ads, Facebook, Twitter, and the likes. It was all time-consuming and expensive. Leads weren’t qualified and Cost Per Acquisition was too high.
The Unique Solution
Tabish talked to his co-founder, Saad Ahmad, who ran a popular Muslim blog at the time. It turned out he, along with almost every other Muslim publisher they spoke with, had the same problem. Tabish and Saad started brainstorming ideas, combined their experience in publishing and online advertising, and decided to come up with their own solution. That was the start of Muslim Ad Network.
By creating Muslim Ad Network, advertisers now had the ability to reach millions of Muslims through a single central platform. No longer did they have to work out separate deals with multiple websites or get reporting from various sources just for a single marketing campaign. No longer did they have to find round-about ways to get their messages in front of Muslim consumers.
It has now been over 10 years since the beginning of Muslim Ad Network. And the fact that MAN has helped hundreds of organizations reach over 250 million Muslims in 190 countries and served over 1 billion ads shows proof that this is a journey that was worth starting.