Our Story

The idea behind Muslim Ad Network was born in early 2009.  It was conceived when it’s co-founder, Tabish Hasan, had a problem.  He was a website owner of a couple popular Muslim websites,  and his websites grew, he wanted to monetize his traffic from online advertisements.  But the problem was that he was not satisfied with the existing options available, such as Google AdSense.

The existing advertising options were not very good at filtering questionable ads from being shown to his Muslim audience.  Muslim consumers have certain sensitivities where even “brand-safe” ads sometimes aren’t appropriate for them, and Muslim website owners can’t feel right by earning money by showing “non-halal” ads. He talked to his co-founder, Saad Ahmad, who ran a popular Muslim blog at the time.  It turns out he, along with almost every other Muslim publisher they spoke with, had the same problem.  Tabish and Saad started brainstorming ideas, combined their experience in publishing and online advertising, and decided to come up with their own solution.  That was the start of Muslim Ad Network.

By creating Muslim Ad Network, an even bigger problem was solved, which was for advertisers.  Advertisers have struggled with being able to target Muslim consumers online. With Muslim Ad Network, advertisers now had the ability to reach millions of Muslims through a single central platform.  No longer did they have to work out separate deals with multiple websites or get reporting from various sources just for a single marketing campaign.  No longer did they have to find round-about ways to get their messages in front of Muslim consumers.

It has now been over 10 years since the beginning of Muslim Ad Network.  And the fact that MAN has helped hundreds of organizations reach over 250 million Muslims in 190 countries and served over 1 billion ads shows proof that this is a journey that was worth starting.

 

Our Vision

Being at the forefront in Muslim advertising and creating long-term partnerships.

 

Our Mission

Helping organizations connect with Muslim consumers online.

MAN Values

Our core values determine how we develop our culture.  We believe that every person who comes on board is part of that culture and is a reflection of MAN’s values.

Excellence

Ihsan is an Islamic principle of excellence, with emphasis on doing things to the best of our ability, with discipline and good character.  Having the drive to continuously improve our processes and achieve a high level.

Giving Back

Our commitment to making a difference to lives is ingrained in our values. We try to give back to help charities continue with the incredible work they do.

Exceeding Customer Expectations

To go above and beyond what our customer expects.  Striving to deliver excellent service so our customers stay with us and tells other about us.

Professionalism

To present ourselves in the best manner; reflect Muslims in the best light.

Fun

We want our team to enjoy what they do: your “work” should bring you joy.  We like to be seen as an exciting place to work and urge everyone to bring their fun side to work.

Ownership

Everyone is a leader. The leader must “own” everything in their world; take responsibility and be accountable for their domain.

Teamwork

Collaboration is key.  We need to work as a team to reach our goals. No single individual; no matter how talented, can win a championship by themselves.  An individual can do things phenomenally but can never reach full potential unless done collectively.

Detail-Oriented

 Having meticulous attention to detail and ensuring every task is completed to the highest standard.

Sense of Urgency

We know time is valuable, which is why we encourage our team to use it wisely and make the greatest impact possible, in the shortest time available.

Embraces Challenges

Not being afraid to think outside the box, explore new ideas and be innovative.  We welcome our team to take risks even if it doesn’t work. We should not be scared of failure as long as we learn from them.

Muslim Ad Network Values

Our team

Tabish Hasan
CEO / Co-Founder

Saad Ahmad

Saad Ahmad
COO / Co-Founder

Mariam Jung
Sales Manager

alwi suleiman

Alwi Suleiman
Digital Marketing