Disclaimer: The character of Emily Chang is fictional and created for the purpose of this blog post. Her story is designed to provide an illustrative and pragmatic approach to understanding the strategies and challenges faced by CMOs in penetrating the Muslim market. Emily Chang: Exploring the Untapped Potential and Challenges of the Muslim Market Meet […]
Category Archives: Muslim Advertising
Artificial Intelligence, Data Privacy and Compliance, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, The Metaverse, Trends
An Update on Navigating Muslim Consumerism in the Metaverse
In the ultra-integrated metaverse world, the intersection of culture and commerce has led to a burgeoning interest in catering to diverse consumer preferences. Within this landscape, the rising demand for halal and Muslim-friendly products and services in Western markets presents a unique challenge. However, the amazing progress of brands now selling real-world products on platforms […]
digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing, Social Justice
Transform Your Advertising to UK Muslims: Leverage Labour’s UK Victory
The landslide victory of the Labour Party in the UK in the General Election may signal a shift towards policies emphasizing diversity, inclusion, and equality. These values can significantly influence how your brand approaches advertising, particularly to minority communities such as Muslims. Here’s how the changing political landscape can shape advertising strategies and how brands […]
digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, Eid Marketing, halal consumer market, Halal Marketing, Internet Advertising, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, Ramadan, social media, Trends
Why Your Last Eid Campaign Flopped: 5 Ways to Make the Next One Spectacular
Introduction: The Bitter Aftertaste of Failure So your last Eid campaign gave you a sour taste – like overcooked biryani. But fear not! We’ve dissected our mistakes, marinated in insights, and cooked up a recipe for success. It’s never too early to lick your wounds and strategize for next year, Let’s dive into the spices […]
Artificial Intelligence, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Internet Advertising, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, social media, The Metaverse, Trends
What Do Different AIs Think of Your Brand? Insights for Businesses Targeting Muslim Consumers
In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and alignment with values play significant roles. Here’s a comprehensive look at how different AIs might assess your brand and why […]
The explosive growth that the Halal industry is experiencing is definitely something worthy of celebration. Continual success in Islamically-aligned products and services means that Muslims, irrespective of their location or ethnic background, will be able to live more authentically and without compromise. Socio-political contexts have influenced this growth in many significant ways; this is especially […]
In our previous discussion on the potential of Generative AI (Gen AI) in Muslim marketing and advertising, we explored its capabilities in personalizing content and enhancing consumer engagement. As we dive deeper, this second part will address the practical applications, ethical considerations, and future outlook for Gen AI in targeting Muslim consumers. Personalization at Scale […]
digital advertising, digital marketing, Influencer Marketing, Internet Advertising, Islamic Advertising, Modest Fashion, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, social media, Trends
Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok and Instagram for information and discovery. This trend is part of a broader movement among […]
Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can position your brand for greater success in the digital advertising landscape. Let’s dive into the […]