Category Archives: Muslim Advertising

Why Gen Z Muslims Are Turning to Social Media Over Google for Searches

In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok and Instagram for information and discovery. This trend is part of a broader movement among […]

Google Ads Evolution: A Roadmap for Muslim Audience Engagement

Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can position your brand for greater success in the digital advertising landscape. Let’s dive into the […]

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement

7 Benefits of Serving Ads to Muslims Using Muslim Ad Network vs. Google Ads & Facebook Ads

In this comparison blog, we will explore three prominent advertising platforms: Google Ads, Facebook Ads, and Muslim Ad Network (MAN). While Google Ads and Facebook Ads are widely used and offer extensive reach and targeting options, MAN stands out as a specialized platform designed to effectively reach the Muslim consumer market.

Tesco’s Ramadan 2022 Campaign Wins the Praise of Experts and the Hearts of Muslims

On December 6, 2022, The Drum announced on its website that “Tesco’s Ramadan billboard wins top prize at The Drum Awards for Out of Home”. The campaign titled “Together this Ramadan” promoted solidarity with Muslims and was very well thought out and planned. Tesco is one of the biggest supermarket chains in the United Kingdom. […]

Top 8 Marketing Tactics for Your Halal Brand in 2023

Looking ahead to 2023, it is time to talk about what your halal brand needs to focus on to gain a strategic advantage over competitors. 1- Inflation Marketing Given the times we are in and the events across the globe, we have to talk about adapting the marketing of your halal business to consumer behavioral […]

Become a Powerful and Unapologetic Muslim Brand

To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing gaffes from time to time. Instead, we’re talking about developing a halal brand that fearlessly highlights its values, its culture, […]

What Muslim Brands Can Learn From Andrew Tate – a New Muslim

Andrew Tate, a British-American kickboxer and internet personality, has converted to Islam, according to several online media outlets. A video of Andrew Tate praying (Salah) at a mosque in Dubai has gone viral on social media platforms. Andrew is shown in a video learning how to pray from renowned MMA fighter Tam Khan in Dubai. […]

Highly Effective Artificial Intelligence for Powerful Muslim Advertising

With the Muslim consumer spending power growing exponentially, many brands are starting to target this lucrative market. But, Muslim consumers have unique needs and preferences that must be taken into account. This is where artificial intelligence (AI) comes in. AI stands for artificial intelligence. It is the result of applying cognitive science techniques to artificially […]

Data-proven Benefits for Brands Advertising to Muslims

Muslim Market- Complex but Worth It Online advertising to Muslims has always been difficult, expensive, and time-consuming. The sheer complexity of Muslim consumers based on ethnic background, levels of religiosity, etc. is enough to make it challenging for you to advertise to them; let alone understand the Muslim buyer behavior and the marketing message perception. […]