Category Archives: digital advertising

5 Myths About Targeting Muslim Consumers You Must Leave Behind Today

Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is that targeting Muslims is going to take off even faster in the coming years. With that in mind, many mainstream […]

Advertising to Muslims Online in 2022 After Third Party Cookies Disappear

Third-party cookies are disappearing due to recent changes from Google, Apple, Firefox and others. But why is this happening? And what does this mean for marketers, publishers, and advertisers? Let’s take a look. What’s a Third-Party Cookie? Simply put, a third-party cookie is created by third-party domains that are not the website that your target […]

Advertise to Muslim Audiences on Twitter by Capitalizing on Social Media Algorithms

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram “How do I advertise to Muslim consumers on social media like Twitter?” is something marketing managers have been asking.  Today we continue with our series that looks at how to leverage the news feed algorithms on Facebook, Twitter, and Instagram. Understanding how they work […]

Muslim Ad Network’s (MAN) Beginner’s Guide to Analyzing and Optimizing Your Display Ads

Whether you are an Islamic organization or a mainstream brand targeting Muslims you need to make analyzing and optimizing your display advertising a key part of your digital marketing strategy. Today’s technology gives you the ability to measure and use data to enhance the performance of display campaigns like never before. But you need to […]

6 Easy Steps Guide to Starting a Business Targeting Muslims

Here at Muslim Ad Network we have discussed extensively how to promote your business- Islamic or mainstream- to Muslims. Today we want to take a step back and offer quick but efficient guidance to those of you who are looking to start a business targeting Muslim consumers. This will take shape in a rapid-fire quick […]

3 Online Advertising Trends and How to Reach Muslims in 2021

There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. Yet other sectors have thrived during the crisis, especially those in eCommerce with the future looking bright. Here’s a look […]

7 Simple Consumer Psychology Tactics to Gain More Muslim Customers

Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior.  Some of the psychological factors that influence consumer behavior are: demographics  personality  Lifestyles rates of use  usage occasion  Loyalty brand advocacy Importance of Consumer Psychology in Targeting Muslim Consumers Capitalizing […]

The Ultimate Lesson From the Muslim Pro User Data Scandal

Muslim Pro User Data Scandal – A Betrayal On the 23rd of November, 2020, The Los Angeles Times reported “Muslims reel over a prayer app that sold user data: ‘A betrayal from within our own community’ By now, if you are a user of the Muslim Pro app, you already know of the scandal. If […]

How to Leverage Muslim Consumer Behavior Online with Social Media Marketing

Successfully marketing your brand or business to Muslims on social media requires an understanding of the behavior of Muslim social media users. In this article, we will help you understand how to leverage social media marketing for Muslims based on ‘Muslim user behavior’. Muslims Use Social Media to Interact with Friends and Family Just like […]

How to Run a Successful Digital Marketing Campaign to Muslim Consumers

Marketing to Muslims is not the enigma it used to be. Many business owners and marketers understand the basics and the dos and don’ts on a high level. The problem is execution, it’s not always what it should be. The result is a half-baked cookie that crumbles as soon as it’s out of the oven. […]