Tag Archives: Muslim Market

5 Myths About Targeting Muslim Consumers You Must Leave Behind Today

Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is that targeting Muslims is going to take off even faster in the coming years. With that in mind, many mainstream […]

Muslim Ad Network’s (MAN) Beginner’s Guide to Analyzing and Optimizing Your Display Ads

Whether you are an Islamic organization or a mainstream brand targeting Muslims you need to make analyzing and optimizing your display advertising a key part of your digital marketing strategy. Today’s technology gives you the ability to measure and use data to enhance the performance of display campaigns like never before. But you need to […]

How to Influence the 3 Types of Online Muslim Consumers

Not all Muslim consumers behave the same when shopping online. We have mentioned in a previous article that a consumer buys a specific product resulting from his or her need for that particular product, which is the result of one’s perception. This perception is the end product of social norms, culture, lifestyle, and in our […]

The $3 Trillion Reason Why Mainstream Brands Cannot Ignore The Muslim Consumer Market

The Global Halal Economy is Heading Towards $3 Trillion in 2023 In 2018, the State of the Global Islamic Economy Report 2018/19  reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. The same report for 2020/21 defines “Islamic economy” as follows: “Sectors comprising core […]

7 Hard Truths You Will Face When Targeting Muslim Audiences

Today I want to take you through the realities of owning a business that targets Muslim audiences. In order to validate what I am communicating, I will be quoting three business owners who I had the pleasure of interviewing around March 2020. 1) Having the Right Motivation and Intention If you are starting out on […]

3 Ways of Cutting Through the Noise to Reach Muslim Consumers

Today’s article is designed to help you market to Muslim consumers in a way that doesn’t have to deal with the clutter of competitors as much as you would have to. No, it does not involve flying satellites over your audience’s homes and listening to their table conversation to know their most intimate needs. Instead, […]

7 Things to Remember When Your Marketing Efforts Resume After Ramadan and the COVID-19 Lockdown

Now that Ramadan has come to a conclusion, we want to use it as a springboard towards a better you and me. This is true for both our personal life and the way we run our business. Over the course of the COVID-19 lockdown and Ramadan, we created several blog posts ranging from how to […]

How to Market to Muslims for Ramadan 2020 During the COVID-19 Pandemic

Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter. According to […]

3 Tips for Marketing to Muslims and Not Get The Cold Shoulder

At the time of writing this post, Ramadan is just around the corner. Businesses, both Muslim-owned and not, know that this is a time when a large part of the population will be more prone to buying stuff. Yes, it is a time of spirituality and prayer, but it is also a time of festivity […]

Muslim Ad Network Offering $25,000 in Free Advertising for Small Businesses Impacted by Coronavirus

Muslim Ad Network is offering $25,000 in advertising credits for 100 small businesses, an initiative created in the desire to help small businesses survive through the current climate With all the uncertainty and disruptions to day-to-day life in the current climate due to the outbreak of COVID-19, it’s a difficult time for everyone. We at […]