Category Archives: social media

How to Find the Right Influencers for Your Halal Brand

Why Your Halal Brand Needs Influencers According to Influencer Marketing Hub, influencer marketing is getting broader each day, “…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.”  Moreover, “…influencers begin to venture into other categories outside their original niche. For instance, beauty influencers have also covered other areas […]

How to Target Muslim Audiences on Facebook – A Quick Solution

So you want to know how to target Muslim audiences after Facebook removed the ability to run ads based on religious interests and politics? As a result of a series of Senate hearings regarding documents leaked by whistleblower Frances Haugen, Meta – the company that now stands behind Facebook – faces increased scrutiny. This is […]

Social Commerce Tools Your Muslim Brand Should Consider Using

Is your Muslim or halal brand taking advantage of the enormous possibilities of social commerce? Social commerce is when brands sell products directly through social media platforms like Facebook, Instagram, Pinterest, etc. Thanks to social commerce, customers can experience the entire shopping process — from research and discovery to check-out — right on their favorite […]

Muslim Social Media Marketing with the Power of the Hashtag

An understanding of the behavior of Muslim consumers on social media platforms is vital to successfully market your brand or business. However, success is also dependent on a marketeer’s understanding of the tools that make social media marketing more efficient and effective. In the article “How to Leverage Muslim Consumer Behavior Online with Social Media […]

Advertise to Muslim Audiences on Instagram by Capitalizing on Social Media Algorithms

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Capitalizing on the 5 Components of Instagram’s Algorithm Instagram, according to Statista, has over 1.2 billion active users making it an integral part of marketing online. It has become a hotspot for targeting all sorts of markets including the Muslim consumer market.  Instagram’s algorithm […]

Advertise to Muslim Audiences on Twitter by Capitalizing on Social Media Algorithms

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram “How do I advertise to Muslim consumers on social media like Twitter?” is something marketing managers have been asking.  Today we continue with our series that looks at how to leverage the news feed algorithms on Facebook, Twitter, and Instagram. Understanding how they work […]

Advertise to Muslim Audiences on Facebook by Capitalizing on Social Media Algorithms

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Note: If you are looking for answers on how to target Muslim audiences on Facebook after Meta blocked the ability to target people based on their religious interests please read: How to Target Muslim Audiences on Facebook – A Quick Solution. A few months […]

Want to Know if Your Social Media Marketing for Muslim Audiences Works? Here’s How!

In a recent blog post, How to Leverage Muslim Consumer Behavior Online with Social Media Marketing we discussed how to successfully market your brand or organization to Muslims on social media. Today we take a look at the metrics you can use to see if your social media strategy for Muslim users is working. The […]

How to Leverage Muslim Consumer Behavior Online with Social Media Marketing

Successfully marketing your brand or business to Muslims on social media requires an understanding of the behavior of Muslim social media users. In this article, we will help you understand how to leverage social media marketing for Muslims based on ‘Muslim user behavior’. Muslims Use Social Media to Interact with Friends and Family Just like […]

TikTok Introduces Marketing Partner Program For Advertisers – Is it Suitable for Muslim Businesses?

As a Muslim business owner or a marketer working for a Muslim business, you must engage your audience where they hang out. It is however never the case that all platforms where your audiences hang out are engagement-friendly.  For a long time TikTok was the kind of platform where it was hard to engage audiences […]