In a social media u-turn, one of the most popular trends dominating attention on TikTok encourages users to stop spending too much. Users are being urged, by a new generation of influencers, to practice sustainability and abstain from passing fashion trends.
Category Archives: social media
Discover what social media trends will look like in the next five years, as the landscape changes all the time.
Why Your Halal Brand Needs Influencers According to Influencer Marketing Hub, influencer marketing is getting broader each day, “…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.” Moreover, “…influencers begin to venture into other categories outside their original niche. For instance, beauty influencers have also covered other areas […]
So you want to know how to target Muslim audiences after Facebook removed the ability to run ads based on religious interests and politics? As a result of a series of Senate hearings regarding documents leaked by whistleblower Frances Haugen, Meta – the company that now stands behind Facebook – faces increased scrutiny. This is […]
Is your Muslim or halal brand taking advantage of the enormous possibilities of social commerce? Social commerce is when brands sell products directly through social media platforms like Facebook, Instagram, Pinterest, etc. Thanks to social commerce, customers can experience the entire shopping process — from research and discovery to check-out — right on their favorite […]
An understanding of the behavior of Muslim consumers on social media platforms is vital to successfully market your brand or business. However, success is also dependent on a marketeer’s understanding of the tools that make social media marketing more efficient and effective. In the article “How to Leverage Muslim Consumer Behavior Online with Social Media […]
Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Capitalizing on the 5 Components of Instagram’s Algorithm Instagram, according to Statista, has over 1.2 billion active users making it an integral part of marketing online. It has become a hotspot for targeting all sorts of markets including the Muslim consumer market. Instagram’s algorithm […]
Part 1- Facebook Part 2 – Twitter Part 3 – Instagram “How do I advertise to Muslim consumers on social media like Twitter?” is something marketing managers have been asking. Today we continue with our series that looks at how to leverage the news feed algorithms on Facebook, Twitter, and Instagram. Understanding how they work […]
Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Note: If you are looking for answers on how to target Muslim audiences on Facebook after Meta blocked the ability to target people based on their religious interests please read: How to Target Muslim Audiences on Facebook – A Quick Solution. A few months […]
In a recent blog post, How to Leverage Muslim Consumer Behavior Online with Social Media Marketing we discussed how to successfully market your brand or organization to Muslims on social media. Today we take a look at the metrics you can use to see if your social media strategy for Muslim users is working. The […]