While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab.
Modesty is a part of the Muslim community and culture. Standards of modesty for Muslims or non-Muslims widely vary from one country to another. Generally, there are many women who have adopted it whether they are Muslims or not. That in turn, has affected the target market for many well-known brands, including Nike.
One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the steps taken by brands in this regard? Nowadays, terms such as sustainability, environmentalism, and recycling are frequently brought up. But […]
Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and boring for large number of Millennial and Y generation Muslims. When we do a quick search on modest fashion through […]
Notably, in 2018, Nike, one of the biggest sportswear companies with a current brand value of $32.4 billion (USD) in the world, added a hijab product to its line specifically produced for women athletes. The hijab, called ‘Pro Hijab” was in great demand by Muslim sport lovers. With this promising initiative, the aim of the […]
Banana Republic, the mainstream retailer has introduced a line of hijabs, making it the latest consumer brand to create products for Muslim women. “Mainstream companies are waking up to the fact that there is value in Muslim consumers,” said Sabiha Ansari, co-founder of the American Muslim Consumer Consortium, a nonprofit that works with businesses. “Any […]