Category Archives: Muslim Consumer

7 Simple Consumer Psychology Tactics to Gain More Muslim Customers

Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior.  Some of the psychological factors that influence consumer behavior are: demographics  personality  Lifestyles rates of use  usage occasion  Loyalty brand advocacy Importance of Consumer Psychology in Targeting Muslim Consumers Capitalizing […]

How to Influence the 3 Types of Online Muslim Consumers

Not all Muslim consumers behave the same when shopping online. We have mentioned in a previous article that a consumer buys a specific product resulting from his or her need for that particular product, which is the result of one’s perception. This perception is the end product of social norms, culture, lifestyle, and in our […]

The $3 Trillion Reason Why Mainstream Brands Cannot Ignore The Muslim Consumer Market

The Global Halal Economy is Heading Towards $3 Trillion in 2023 In 2018, the State of the Global Islamic Economy Report 2018/19  reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. The same report for 2020/21 defines “Islamic economy” as follows: “Sectors comprising core […]

Muslim Marketing: Three Stories We Can Learn From

Here at Muslim Ad Network, we have talked extensively about marketing to Muslim consumers. In this article, we wanted to highlight three different stories that could motivate you when you find that your efforts to market to Muslims do not work. The first and the third have been adjusted to better suit our audience: you. […]

TikTok Introduces Marketing Partner Program For Advertisers – Is it Suitable for Muslim Businesses?

As a Muslim business owner or a marketer working for a Muslim business, you must engage your audience where they hang out. It is however never the case that all platforms where your audiences hang out are engagement-friendly.  For a long time TikTok was the kind of platform where it was hard to engage audiences […]

Under Armour and Tommy Hilfiger Launch Hijabs – What it Means for You

Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone be a consultant for Under Armour for the launch of their first sports hijab. Saman […]

The One Reason Every Brand is Failing to Capitalize on the Muslim Consumer Market Effectively

According to the State of the Global Islamic Economy Report 2018/19 in 2017, the global halal economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. With the internet becoming more accessible in Muslim homes, Muslim consumers’ shopping is shifting drastically from traditional in-store shopping to online shopping. Moreover, online shopping is […]

7 Hard Truths You Will Face When Targeting Muslim Audiences

Today I want to take you through the realities of owning a business that targets Muslim audiences. In order to validate what I am communicating, I will be quoting three business owners who I had the pleasure of interviewing around March 2020. 1) Having the Right Motivation and Intention If you are starting out on […]

3 Ways of Cutting Through the Noise to Reach Muslim Consumers

Today’s article is designed to help you market to Muslim consumers in a way that doesn’t have to deal with the clutter of competitors as much as you would have to. No, it does not involve flying satellites over your audience’s homes and listening to their table conversation to know their most intimate needs. Instead, […]

Evidence Shows that You Should Keep Advertising During a Recession

As promised, during this year’s Ramadan and throughout the COVID-19 pandemic we will be helping you with tips to come out of the crisis stronger. So, when I was doing research for this article, I came upon something fascinating. It’s a research paper by Kate Nichols of Elon University titled “Influence of Advertising During the […]