Category Archives: Muslim Consumer

The Complexity of Advertising to Muslim Consumers Simplified

Advertising to Muslim consumers is already tough enough due to advertising companies like Google and Facebook not allowing brands to target by religion. However, there is another degree of complexity that most advertisers come up against. This complexity is due to: levels of religiosity ethnicity and culture demographics Muslims are not one big homogeneous group […]

How to Target Advertisements to Muslims with Impactful Diversity and Inclusion Marketing

What is Diversity and Inclusion Marketing? First, let’s understand what both words – diversity, and inclusion – mean. Diversity refers to the traits and characteristics that make people unique while inclusion refers to the behaviors and social norms that ensure people feel welcome. Source: builtin.com Diversity and inclusion marketing recognizes that different cultures have different […]

Halal Marketing- All You Need to Know

What is Halal Marketing? Halal Marketing or Islamic Marketing is a concept based on the paradigm that Islam affects Muslim consumer choice. Therefore all marketing activities follow Islamic laws, principles, and guidelines. This includes strategic marketing decisions, designing, communicating, delivering products and services to customers, and everything in between. Islamic Marketing fulfills needs through Halal […]

How Mainstream Brands Can Identify and Serve Muslim Niche Markets

We have talked about why mainstream businesses should consider the Muslim consumer market extensively here at Muslim Ad Network. We have also written articles and guides in general about how to do so. Today we want to take a closer look at identifying niches within the Muslim consumer market. This is because as a company, […]

Advertise to Muslim Audiences on Facebook by Capitalizing on Social Media Algorithms

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram A few months back we looked at How to Leverage Muslim Consumer Behavior Online with Social Media Marketing and gave you the tools to help you know if your social media marketing for Muslim audiences works. Today we want to embark on a series […]

How to Build a Muslim-Friendly Brand

Your brand is the lasting impression that your audience has of your company. Your brand includes: your brand style guide,  the tone in your website copy, your tone on social media,  your color palette logo, and  the aesthetic of your website. According to Business Queensland, a brand is “how your customers recognize and experience your […]

6 Easy Steps Guide to Starting a Business Targeting Muslims

Here at Muslim Ad Network we have discussed extensively how to promote your business- Islamic or mainstream- to Muslims. Today we want to take a step back and offer quick but efficient guidance to those of you who are looking to start a business targeting Muslim consumers. This will take shape in a rapid-fire quick […]

7 Simple Consumer Psychology Tactics to Gain More Muslim Customers

Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior.  Some of the psychological factors that influence consumer behavior are: demographics  personality  Lifestyles rates of use  usage occasion  Loyalty brand advocacy Importance of Consumer Psychology in Targeting Muslim Consumers Capitalizing […]

How to Influence the 3 Types of Online Muslim Consumers

Not all Muslim consumers behave the same when shopping online. We have mentioned in a previous article that a consumer buys a specific product resulting from his or her need for that particular product, which is the result of one’s perception. This perception is the end product of social norms, culture, lifestyle, and in our […]

The $3 Trillion Reason Why Mainstream Brands Cannot Ignore The Muslim Consumer Market

The Global Halal Economy is Heading Towards $3 Trillion in 2023 In 2018, the State of the Global Islamic Economy Report 2018/19  reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. The same report for 2020/21 defines “Islamic economy” as follows: “Sectors comprising core […]