Category Archives: Covid-19

3 Online Advertising Trends and How to Reach Muslims in 2021

There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. Yet other sectors have thrived during the crisis, especially those in eCommerce with the future looking bright. Here’s a look […]

7 Things to Remember When Your Marketing Efforts Resume After Ramadan and the COVID-19 Lockdown

Now that Ramadan has come to a conclusion, we want to use it as a springboard towards a better you and me. This is true for both our personal life and the way we run our business. Over the course of the COVID-19 lockdown and Ramadan, we created several blog posts ranging from how to […]

17 Tips for When You Reopen Business After the COVID-19 Lockdown

A while back we discussed 14 Tips When Shutting Down Your Business Due to the COVID-19 Crisis for a Quick Bounce Back. During the last few days, we have been witnessing some relaxation on restrictions in the Middle-East and Europe and hopefully, soon we will be able to say the same for North America. We […]

Evidence Shows that You Should Keep Advertising During a Recession

As promised, during this year’s Ramadan and throughout the COVID-19 pandemic we will be helping you with tips to come out of the crisis stronger. So, when I was doing research for this article, I came upon something fascinating. It’s a research paper by Kate Nichols of Elon University titled “Influence of Advertising During the […]

How to Market to Muslims for Ramadan 2020 During the COVID-19 Pandemic

Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter. According to […]

14 Tips When Shutting Down Your Business Due to the COVID-19 Crisis for a Quick Bounce Back

So it has finally come to this. You have no choice but to close your business and wait out the COVID-19 crisis. All is not lost, this is just temporary. Shutting down a business temporarily is a process. You need to make sure you do it the right way so that when things get better […]