Category Archives: Artificial Intelligence

Google Ads Evolution: A Roadmap for Muslim Audience Engagement

Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can position your brand for greater success in the digital advertising landscape. Let’s dive into the […]

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement

Leveraging AI for an Impactful Social Media Strategy to Reach Muslim Consumers

In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies […]

In-Depth Look: AI Replacing Halal Marketing and Advertising Experts

The ongoing evolution of artificial intelligence (AI) has triggered robust debates within the halal marketing and advertising sectors, particularly regarding the potential replacement of human efforts in certain agency functions. Forbes’ Agency Council members recently dissected this issue in their article “Why AI Will Never Fully Replace Humans In 19 Agency Service Areas,” shedding light […]

9 Incredible AI Tools Every Halal Business Should Embrace

Are you ready to discover nine incredible AI tools that will make running your halal business so much easier, save you time, and boost your productivity with less effort? In this blog post, we’ll explore cutting-edge AI solutions specifically tailored for halal businesses. From transforming PDFs into summaries within seconds to generating home renovation ideas based on photos, these AI tools have the potential to revolutionize how halal businesses operate and thrive.

Islam and Ethics of AI Advertising – Part 2

In the first of this two-part artificial intelligence (AI) ethics series, we scrutinized the ethical concerns related to the utilization of AI and examined prospective solutions and frameworks to alleviate AI risks and moral dilemmas from an Islamic viewpoint. If you haven’t already, we recommend you read the first part of our two-part article first, […]

Islam and Ethics of AI Advertising – Part 1

You may be aware that there is growing concern about the implications of the use of artificial intelligence (AI) in advertising and in our lives in general. The smarter AI gets through learning, the greater the concern. ChatGPT’s CEO and Co-Founder, Sam Altman, when questioned by US Congress on AI safety, said that government intervention […]

What Halal Brands Must Know About the AI-Powered Advertising Race

Online search and advertising are evolving in such a way that many halal brands are unsure where they will shift power. Will Google remain the most dependable search engine once the dust settles?

The ChatGPT Guide for Muslim Marketing and Advertising

ChatGPT is on everyone’s mind these days, from students to marketers to scientists. Everyone is looking to understand what implications it has for their expertise and how to leverage this powerful tool to their advantage. As a veteran of close to two decades in marketing and advertising, I have seen many trends come and go, […]