Disclaimer: The character of Emily Chang is fictional and created for the purpose of this blog post. Her story is designed to provide an illustrative and pragmatic approach to understanding the strategies and challenges faced by CMOs in penetrating the Muslim market. Emily Chang: Exploring the Untapped Potential and Challenges of the Muslim Market Meet […]
Category Archives: Artificial Intelligence
Artificial Intelligence, Data Privacy and Compliance, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, The Metaverse, Trends
An Update on Navigating Muslim Consumerism in the Metaverse
In the ultra-integrated metaverse world, the intersection of culture and commerce has led to a burgeoning interest in catering to diverse consumer preferences. Within this landscape, the rising demand for halal and Muslim-friendly products and services in Western markets presents a unique challenge. However, the amazing progress of brands now selling real-world products on platforms […]
Artificial Intelligence, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Internet Advertising, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, social media, The Metaverse, Trends
What Do Different AIs Think of Your Brand? Insights for Businesses Targeting Muslim Consumers
In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and alignment with values play significant roles. Here’s a comprehensive look at how different AIs might assess your brand and why […]
In our previous discussion on the potential of Generative AI (Gen AI) in Muslim marketing and advertising, we explored its capabilities in personalizing content and enhancing consumer engagement. As we dive deeper, this second part will address the practical applications, ethical considerations, and future outlook for Gen AI in targeting Muslim consumers. Personalization at Scale […]
Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can position your brand for greater success in the digital advertising landscape. Let’s dive into the […]
In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies […]
The ongoing evolution of artificial intelligence (AI) has triggered robust debates within the halal marketing and advertising sectors, particularly regarding the potential replacement of human efforts in certain agency functions. Forbes’ Agency Council members recently dissected this issue in their article “Why AI Will Never Fully Replace Humans In 19 Agency Service Areas,” shedding light […]
Are you ready to discover nine incredible AI tools that will make running your halal business so much easier, save you time, and boost your productivity with less effort? In this blog post, we’ll explore cutting-edge AI solutions specifically tailored for halal businesses. From transforming PDFs into summaries within seconds to generating home renovation ideas based on photos, these AI tools have the potential to revolutionize how halal businesses operate and thrive.
In the first of this two-part artificial intelligence (AI) ethics series, we scrutinized the ethical concerns related to the utilization of AI and examined prospective solutions and frameworks to alleviate AI risks and moral dilemmas from an Islamic viewpoint. If you haven’t already, we recommend you read the first part of our two-part article first, […]
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