In a social media u-turn, one of the most popular trends dominating attention on TikTok encourages users to stop spending too much. Users are being urged, by a new generation of influencers, to practice sustainability and abstain from passing fashion trends.
Zero-party data is information that your Muslim customer voluntarily gives to your marketing or sales team.
Discover what social media trends will look like in the next five years, as the landscape changes all the time.
Who is Generation Alpha? Gen Alpha encompasses those born from 2010 to 2024, so the oldest members of Gen Alpha are already 11 years old at the time of writing this article. In a 2008 report, consulting firm McCrindle introduced the term “Generation Alpha.” The firm recently estimated that this generation will be the largest […]
With the advent of digital advertising, marketers were given a once-in-a-lifetime opportunity to improve their environmental performance. Unlike print advertising, your digital advertising does not require any raw materials. Among many things, your halal ads do not necessitate cutting down trees to create paper or pumping hydrocarbons from the earth’s crust to make the ink. […]
Understanding the Motivation Behind the Surge of Charity Donations During Ramadan Muslims worldwide, take the opportunity that Ramadan presents to give more to charity. Muslims believe the rewards for good deeds, during the holy month of Ramadan, are multiplied immensely. According to Give Brite, UK Muslims donated 150 million pounds to charity during Ramadan in […]
In our previous discussion about Web3, we discussed how to market to Muslims in this environment effectively. In part one of the two-part blog series, we introduced you to Web3 from a halal marketing perspective. In part two, we discussed how your halal brand could leverage Web3 to target Muslim consumers. In this article, we […]
More than a hundred thousand active communities, endless conversations, and authentic human connections can be found on Reddit. Whether you enjoy breaking news, fashion, conspiracy facts, or funny videos, you will find a Reddit community for your Muslim brand to engage users. Why Market Your Muslim Brand on Reddit? The “2023 Social Analytics Guide to […]
A study by Harris Poll Thought Leadership has brought to light some astonishing results. After you recover from the initial shock from the result of this study, we suggest you gear up to adapt your halal social media strategy fast. Here is what Abbey Lunney, Co-Founder of The Harris Poll Thought Leadership Practice, said about […]
With 2023 on its way, remember that preparation is key to success and the lack thereof is a tell-tale sign that you could fail. There are many articles you will come across from now until January 2023 that will tell you what the marketing trends are for next year and what to do. However, the […]
To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing gaffes from time to time. Instead, we’re talking about developing a halal brand that fearlessly highlights its values, its culture, […]
Advertising diversity can be challenging to achieve. It does not take a major blunder for a brand to face backlash over an advertisement. This has made brands extremely cautious about how they portray minorities in their advertisements. However, during the holiday season, diversity is thrown out the window, and, aside from tokenism, minority groups such […]
“Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” – The APPG on British Muslims The Islamophobia Industry Report – Canada The following information is based on a report titled: Canadian Islamophobia Industry: Mapping Islamophobia’s Ecosystem in the Great White North lays out networks’ funding […]
Andrew Tate, a British-American kickboxer and internet personality, has converted to Islam, according to several online media outlets. A video of Andrew Tate praying (Salah) at a mosque in Dubai has gone viral on social media platforms. Andrew is shown in a video learning how to pray from renowned MMA fighter Tam Khan in Dubai. […]
Modest fashion will see a 6.0% growth by the end of 2022 to US$313 billion with spending to reach US$375 billion in 2025 at a 4-year CAGR of 6.1%. This is according to the State of the Global Islamic Economy Report 2022. Many Muslim entrepreneurs like you have embarked on a journey to satisfy the […]
Most Muslims are familiar with popular Muslim brands like Modanisa, Muzz (formerly Muzmatch), Muslim Pro, and more. These successful Muslim businesses have been able to tap into the Muslim market because they saw the need for products, tailor-made for the Muslim consumer, that mainstream brands were not serving. Today, both Muslim-owned and mainstream companies have […]
In 2021, amid the height of the woke revolution in the United States and other nations, we emphasized the fact that Purpose Will Make or Break Your Halal Brand. The 2020 Zeno Strength of Purpose Study showed us that consumers are up to six times more likely to buy from a purpose-driven brand. According to […]
Muslim Marketing and VUCA Download Free Ebook: THE ULTIMATE GUIDE TO UNDERSTANDING AND MARKETING TO THE MUSLIM CONSUMER Never before has the business climate been so volatile, especially for businesses targeting minorities such as Muslims. The acronym VUCA refers to the new business ecology in which nothing appears steady, stable, or reliable. The acronym VUCA […]
With the Muslim consumer spending power growing exponentially, many brands are starting to target this lucrative market. But, Muslim consumers have unique needs and preferences that must be taken into account. This is where artificial intelligence (AI) comes in. AI stands for artificial intelligence. It is the result of applying cognitive science techniques to artificially […]
If you are a brand that targets Muslim audiences, you should consider advertising to Muslims through audio ads. As mentioned in a previous article, ad revenue in the audio digital channel is expected to reach $7.9 billion by 2025. However, knowing how to advertise to Muslim audiences using audio is vital and it all starts […]
In a previous article, “Targeting Muslim Consumers? Audio Advertising Offers High Conversion and Recall Rate”, we introduced you to audio ads for Muslim targeting. In this article, we dig a little deeper and furnish you with several research facts about audio advertising that are relevant for brands and marketers advertising to Muslims. We then go […]
Muslim Market- Complex but Worth It Online advertising to Muslims has always been difficult, expensive, and time-consuming. The sheer complexity of Muslim consumers based on ethnic background, levels of religiosity, etc. is enough to make it challenging for you to advertise to them; let alone understand the Muslim buyer behavior and the marketing message perception. […]
We recently published an article to help you find the right influencers for your halal marketing. What if you were able to take it a step further and work with a virtual influencer, better known as a meta-influencer in the metaverse? “A virtual influencer, at times described as a virtual persona or virtual model, is […]
Thankfully, Muslims are present in every nook and corner of the world. And, Islamic religious festivals open up great opportunities to create an emotional bond with potential clients. Eid-Ul-Adha is around the corner. It is the second Eid of the year after Eid-Ul-Fitr. Modern-day marketing requires us to engage clients with different perspectives. Whether it’s […]
Why Your Halal Brand Needs Influencers According to Influencer Marketing Hub, influencer marketing is getting broader each day, “…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.” Moreover, “…influencers begin to venture into other categories outside their original niche. For instance, beauty influencers have also covered other areas […]
In the summer of 2021 we discussed the concept of halal brands taking part in the metaverse, in the article “Is the Metaverse the New Online Frontier for Halal Brands?”. In it, we discussed: What the metaverse is and why it is awesome How the metaverse and NFTs are manifesting themselves in consumer markets What […]
FOR THE LATEST UPDATE ON A SOLUTION FOR FACEBOOK ADS GO TO: 7 Benefits of Serving Ads to Muslims Using Muslim Ad Network vs. Google Ads & Facebook Ads So you want to know how to target Muslim audiences after Facebook removed the ability to run ads based on religious interests and politics? As a […]
It’s never easy for a brand, a business, or an organization to break into a new market. And with the exponential growth of the Muslim market, you would be right if you decided to work with a Muslim marketing agency to do so. Well-established mainstream brands, businesses, and organizations understand the potential of targeting the […]
Cheetah Digital recently published the 2022 Digital Consumer Trends Report. We take a look at the three main takeaways from that report and how to use them to sell more to Muslim customers. 1- Email Drives Way More Sales Email is the most prolific channel for driving sales. It is so good that it beats […]
“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal plan of entering the Muslim market. In 2016, Tabish Hasan, Chief Executive of Muslim Ad […]
Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need to keep pressing the “enter/return” button over and over again. And although the first mouse felt like you were holding a brick in […]
Creating a Community Around Your Brand for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan […]
Mail and Email as Promoting Tools for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan Part 6: Creating a Community Around […]
Using Social Media to Gain Ramadan Buyers Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan Part 6: Creating a Community Around Your […]
Using Your Blog to Promote Your Brand for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan Part 6: Creating a Community […]
Preparing Your Products and Services for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan Part 6: Creating a Community Around Your […]
Ramadan Muslim Consumer Behavior Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan Part 6: Creating a Community Around Your Brand for Ramadan […]
In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For the second part, we surveyed over 200 Muslim consumers. The aim was to understand Muslim […]
What is Connected TV? One of the most spoken-about subjects in the world of marketing in 2021 was Connected TV (CTV). Experts believe that CTV is drastically changing the way brands view their approach to advertising, currently, and in the future. This is the reason why Muslim brands, businesses, and organizations that advertise to Muslims […]
Audio advertising is a new rising star of online advertising that every brand that’s targeting Muslim consumers must consider very strongly. Since 2020 there has been a 42% rise in global podcast listening. This has largely contributed to the rise in audio advertising. According to the U.S. Podcast Advertising Revenue Study for 2020, U.S. podcast […]
In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market where they can do mass marketing. The article goes on to highlight the approach brands need to take to identify […]
Muslim Ad Network’s very existence came about because Tabish Hasan – CEO at MAN – owned a couple of popular Muslim websites, and wanted to monetize traffic through advertisements. He was not satisfied with the existing options such as Google AdSense as they did not take Islamic advertising principles into consideration. For instance, the existing […]
In this final post of our 2022 marketing and advertising trends series, we round up 3 of the biggest upcoming trends for 2022. We chose these three because they are not easily palatable like social media or paid ads. Many marketers are still trying to wrap their heads around these terms. Understanding what they are […]
In our last blog post, we talked about shorter videos being The #1 Video Advertising Trend for Epic Muslim Consumer Engagement in 2022. As we continue on our series for the top trends for Muslim consumer engagement in 2022, we would like to stay on the topic of ‘video’. In this blog post, we talk […]
While 2021 was a record year for ad spending, even more growth is expected in 2022. According to the most prominent global ad agencies (Magna, Zenith, and GroupM), the U.S. ad market will exceed $300 billion and the global ad market will surpass $700 billion. For your organization to capitalize on this opportunity, you must […]
Is your Muslim or halal brand taking advantage of the enormous possibilities of social commerce? Social commerce is when brands sell products directly through social media platforms like Facebook, Instagram, Pinterest, etc. Thanks to social commerce, customers can experience the entire shopping process — from research and discovery to check-out — right on their favorite […]
The definition of disability under the UK Equality Act 2010: You’re disabled under the Equality Act 2010 if you have a physical or mental impairment that has a ‘substantial’ and ‘long-term’ negative effect on your ability to do normal daily activities. People with disabilities are the largest and most diverse minority globally. Disabilities are represented […]
New Attitudes, New Personas At Muslim Ad Network we have been informing our readers and advising them about the situation with the COVID-19 pandemic and how to cope with it as a business. Experts have spoken about how the pandemic has changed consumer behavior drastically and permanently. Now a study by Microsoft Advertising reveals new […]
Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at whether Muslim brands should be active on the metaverse. Today, we look at whether Muslim brands should advertise on retail media networks. […]
An understanding of the behavior of Muslim consumers on social media platforms is vital to successfully market your brand or business. However, success is also dependent on a marketeer’s understanding of the tools that make social media marketing more efficient and effective. In the article “How to Leverage Muslim Consumer Behavior Online with Social Media […]
Why Businesses Must Stop Ignoring Black Muslim Consumers In 2020, the Black Lives Matter protests around the world instigated a commitment among many individuals and organizations to educate themselves about Black history, heritage, and culture – not only to understand racism but to stand in solidarity against it. As Black History Month is commemorated in […]
In 2016, Tabish Hasan, Chief Executive of Muslim Ad Network, was featured in The Guardian as he compared the failure of established mainstream brands to tap into the Muslim market today to the same sentiment regarding the Hispanic market in the United States in the 1980s. Now those brands can’t afford not to engage with […]
Your Halal Brand Must Stand for Something In one of our previous blog posts: “Brands for Social Justice: It’s Not All About Profit for Muslim Businesses”, we mentioned the pressure on brands to speak up for social justice coming from protestors, customers, and employees. Today, we can confidently say that purpose and standing for something […]
Most of us use Twitter for building communities, brand awareness, and showcasing brand personality. So you may wonder how your halal brand could make money on Twitter. Advanced users, however, do exactly that. They make money on Twitter! And Twitter is not holding back. In the past few months, Twitter has rolled out multiple new […]
Advertising to Muslim consumers is already tough enough due to advertising companies like Google and Facebook not allowing brands to target by religion. However, there is another degree of complexity that most advertisers come up against. This complexity is due to: levels of religiosity ethnicity and culture demographics Muslims are not one big homogeneous group […]
The internet has kept on evolving from the day it came into our lives. We’ve gone from email being the best thing that ever happened. Then we moved on to social media, mobile, virtual reality, augmented reality, and artificial intelligence. All these iterations of the internet, however, may not have been as big as the […]
Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is that targeting Muslims is going to take off even faster in the coming years. With that in mind, many mainstream […]
What is Diversity and Inclusion Marketing? First, let’s understand what both words – diversity, and inclusion – mean. Diversity refers to the traits and characteristics that make people unique while inclusion refers to the behaviors and social norms that ensure people feel welcome. Source: builtin.com Diversity and inclusion marketing recognizes that different cultures have different […]
Third-party cookies are disappearing due to recent changes from Google, Apple, Firefox and others. But why is this happening? And what does this mean for marketers, publishers, and advertisers? Let’s take a look. What’s a Third-Party Cookie? Simply put, a third-party cookie is created by third-party domains that are not the website that your target […]
Part 1- Facebook Part 2 – Twitter Part 3 – Instagram “How do I advertise to Muslim consumers on social media like Twitter?” is something marketing managers have been asking. Today we continue with our series that looks at how to leverage the news feed algorithms on Facebook, Twitter, and Instagram. Understanding how they work […]
What is Halal Marketing? Halal Marketing or Islamic Marketing is a concept based on the paradigm that Islam affects Muslim consumer choice. Therefore all marketing activities follow Islamic laws, principles, and guidelines. This includes strategic marketing decisions, designing, communicating, delivering products and services to customers, and everything in between. Islamic Marketing fulfills needs through Halal […]
We have talked about why mainstream businesses should consider the Muslim consumer market extensively here at Muslim Ad Network. We have also written articles and guides in general about how to do so. Today we want to take a closer look at identifying niches within the Muslim consumer market. This is because as a company, […]
Your brand is the lasting impression that your audience has of your company. Your brand includes: your brand style guide, the tone in your website copy, your tone on social media, your color palette logo, and the aesthetic of your website. According to Business Queensland, a brand is “how your customers recognize and experience your […]
Whether you are an Islamic organization or a mainstream brand targeting Muslims you need to make analyzing and optimizing your display advertising a key part of your digital marketing strategy. Today’s technology gives you the ability to measure and use data to enhance the performance of display campaigns like never before. But you need to […]
Here at Muslim Ad Network we have discussed extensively how to promote your business- Islamic or mainstream- to Muslims. Today we want to take a step back and offer quick but efficient guidance to those of you who are looking to start a business targeting Muslim consumers. This will take shape in a rapid-fire quick […]
After waking up to the scary reality of having their personal data sold to military contractors by Muslim Pro, Muslims find themselves yet again in the same predicament. This time via a similar prayer app: Salaat First. Salaat First has been downloaded over ten million times. This popular app that reminds Muslims when to pray, […]
There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. Yet other sectors have thrived during the crisis, especially those in eCommerce with the future looking bright. Here’s a look […]
Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior. Some of the psychological factors that influence consumer behavior are: demographics personality Lifestyles rates of use usage occasion Loyalty brand advocacy Importance of Consumer Psychology in Targeting Muslim Consumers Capitalizing […]
Muslim Pro User Data Scandal – A Betrayal On the 23rd of November, 2020, The Los Angeles Times reported “Muslims reel over a prayer app that sold user data: ‘A betrayal from within our own community’ By now, if you are a user of the Muslim Pro app, you already know of the scandal. If […]
Not all Muslim consumers behave the same when shopping online. We have mentioned in a previous article that a consumer buys a specific product resulting from his or her need for that particular product, which is the result of one’s perception. This perception is the end product of social norms, culture, lifestyle, and in our […]
The Global Halal Economy is Heading Towards $3 Trillion in 2023 In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. The same report for 2020/21 defines “Islamic economy” as follows: “Sectors comprising core […]
The modest fashion industry today is worth $283 billion globally. Meanwhile, the global Islamic clothing market is estimated to rise to $361 billion by 2023. The growing competition in the modest fashion industry is starting to become a challenge for businesses to stay relevant in the market. Established fashion houses like Dolce & Gabanna, Burberry, […]
Do you have an online marketing mix for your Muslim Audience? If you do, congratulations, you have the fundamentals of a successful halal business in place. If you don’t, it’s OK. Stick around and let me help you create one. Your online marketing mix for your Muslim business will help you shape every element of […]
In a recent blog post, How to Leverage Muslim Consumer Behavior Online with Social Media Marketing we discussed how to successfully market your brand or organization to Muslims on social media. Today we take a look at the metrics you can use to see if your social media strategy for Muslim users is working. The […]
Successfully marketing your brand or business to Muslims on social media requires an understanding of the behavior of Muslim social media users. In this article, we will help you understand how to leverage social media marketing for Muslims based on ‘Muslim user behavior’. Muslims Use Social Media to Interact with Friends and Family Just like […]
As a Muslim business owner or a marketer working for a Muslim business, you must engage your audience where they hang out. It is however never the case that all platforms where your audiences hang out are engagement-friendly. For a long time TikTok was the kind of platform where it was hard to engage audiences […]
Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone be a consultant for Under Armour for the launch of their first sports hijab. Saman […]
One of the most important things in a Muslim’s life is not going about business as usual while being ignorant of his or her Creator’s rules and regulations. This is true for all his or her actions, including the business they run, and that would include how he or she advertises and promotes his or […]
According to the State of the Global Islamic Economy Report 2018/19 in 2017, the global halal economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. With the internet becoming more accessible in Muslim homes, Muslim consumers’ shopping is shifting drastically from traditional in-store shopping to online shopping. Moreover, online shopping is […]
Today I want to take you through the realities of owning a business that targets Muslim audiences. In order to validate what I am communicating, I will be quoting three business owners who I had the pleasure of interviewing around March 2020. 1) Having the Right Motivation and Intention If you are starting out on […]
A Marketing Perspective on Joe Biden Making the Muslim Voters Matter for His 2020 Election Campaign Look, one of the things that I think is important is I wish we taught more in our schools about the Islamic faith. That’s Joe Biden, the knight in shining armor who is supposed to save the American nation […]
Today’s article is designed to help you market to Muslim consumers in a way that doesn’t have to deal with the clutter of competitors as much as you would have to. No, it does not involve flying satellites over your audience’s homes and listening to their table conversation to know their most intimate needs. Instead, […]
Dear Reader, You and I have come a long way. We started our journey when we discussed why Muslim business owners should adapt to Digital Transformation. We then moved towards setting a foolproof online marketing strategy for Muslim brands. With full confidence that businesses targeting Muslim consumers are going to thrive in the coming years, […]
1. Size Matters One of the most common questions that our clients ask after signing up with Muslim Ad Network (MAN) is which are the highest performing banner sizes? Some ad formats are more noticeable which means they get more clicks and bring in more revenue. So when you create banners for display advertising, consider […]
There is no doubt that extra income is the number one reason for website owners to sell ad space on their websites. Display advertising is the most established method of earning passive income through your blog or website. You would first need to find companies online to sell your ad space to, ideally within your […]
The murder of George Floyd at the hands of four police officers started a conversation in our communities more powerful than the riots seen on television. The major media outlets may want you to see the current global movement spearheaded by Black Lives Matter as a headless rioting campaign. However, that is far from the […]
Now that Ramadan has come to a conclusion, we want to use it as a springboard towards a better you and me. This is true for both our personal life and the way we run our business. Over the course of the COVID-19 lockdown and Ramadan, we created several blog posts ranging from how to […]
A while back we discussed 14 Tips When Shutting Down Your Business Due to the COVID-19 Crisis for a Quick Bounce Back. During the last few days, we have been witnessing some relaxation on restrictions in the Middle-East and Europe and hopefully, soon we will be able to say the same for North America. We […]
First the COVID-19 pandemic and then the war in Ukraine that has caused inflation records to be broken globally. What’s next? Should brands stop advertising every time there is a crisis? Concrete evidence based on previous crises shows that you should do just the opposite. We start with a fascinating research paper by Kate Nichols […]
This Ramadan, in the midst of the pandemic, is unlike any other Ramadan. No, not in a doom and gloom way. It’s quite the opposite of that. It is a Ramadan of opportunity for us to accept the test from Allah and rise up to the occasion. Here are six things we are doing at […]
This article was originally posted in 2020 and updated for Ramadan 2022 Ramadan is here and this translates to a time of dedication to spiritual growth for all Muslims. The Ramadan Blackout Challenge offers you an opportunity to withdraw from all distractions and unplug from all social media platforms. The goal is a total focus […]
Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter. According to […]
So it has finally come to this. You have no choice but to close your business and wait out the COVID-19 crisis. All is not lost, this is just temporary. Shutting down a business temporarily is a process. You need to make sure you do it the right way so that when things get better […]
Here at Muslim Ad Network, we care about you and your business. We are still offering free online advertising to help your business cope with the COVID-19 pandemic. I figured we are now in a situation where you, my dear reader, are not interested in some generic, actionable blog post. If we are to offer […]
Muslim Ad Network is offering $25,000 in advertising credits for 100 small businesses, an initiative created in the desire to help small businesses survive through the current climate With all the uncertainty and disruptions to day-to-day life in the current climate due to the outbreak of COVID-19, it’s a difficult time for everyone. We at […]
As the COVID-19 coronavirus continues to wreak havoc worldwide, we at Muslim Ad Network want to give you clarity on what this could mean to your online business and what you could do about it. It’s true that many retailers are enjoying spikes in online sales for flu-related products, such as cleaning supplies and health […]
Isn’t it frustrating to see all that traffic coming to your website yet only a fraction end up buying? Well, it shouldn’t be. Think about it; do you always buy the first time you visit a website? Like never, right? Your website visitors are the same. What’s even scarier is that 88% of people who […]
Display Ads are a great way to get your brand in front of millions of potential customers. There’s just one thing you need to remember. Unlike search ads, your display ads are seen by users who are not actively looking for your product or service. Display Ads are designed to distract users from their intended […]
Content is the ultimate way to get your brand in front of your audience organically. The only problem is that your audience is blind to mediocre content and you could be spending hours creating videos, infographics, and blog posts that your audience does not even bother looking at. If you think I am talking about […]
1 – Muslims are becoming more conscious of their Islamic identity Gone are the days when young Muslim men and women idolized other cultures in order to feel good about themselves. There will always be exceptions but if you look around, you will see that young Muslims these days love being different from what the […]
While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab.
Modesty is a part of the Muslim community and culture. Standards of modesty for Muslims or non-Muslims widely vary from one country to another. Generally, there are many women who have adopted it whether they are Muslims or not. That in turn, has affected the target market for many well-known brands, including Nike.
Traditional marketing and advertising methods that used to be effective in the past could serve the needs of any business and increase the demand for the product or service they offer. But times have changed, and while the need for marketing is still necessary, the channels which are most effective for marketing process have changed. […]
Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and boring for large number of Millennial and Y generation Muslims. When we do a quick search on modest fashion through […]
With the conclusion of the third quarter of the year, now is the ideal moment to revisit ongoing trends, particularly within marketing. These trends offer valuable insights into consumers’ cutting-edge interests and behaviors, which are crucial for steering a customer-centric Muslim business. Here are some noteworthy promotional trends halal businesses and Muslim brands can implement […]
A Halal Advertising Paradigm Shift is Here Digital privacy has witnessed substantial growth in prominence in the last half-decade. Many advertisers find themselves torn between their opinions regarding privacy and their actions to safeguard it. Some do care deeply about the issue but prefer someone else to handle it. As Muslim marketing and advertising practitioners […]
The Problem With Consumer Data Today Today, more than ever, Muslims and those of other faiths have embraced the digital world to become an integral part of who they are and what their lives look like. For more than two decades consumers have been leaving digital footprints that have dehumanized them by turning them into […]
In this all-encompassing article, we will delve into the heart of nostalgia marketing, explore its profound impact on brand triumph, and showcase compelling examples that illuminate its effectiveness.
Are you ready to discover nine incredible AI tools that will make running your halal business so much easier, save you time, and boost your productivity with less effort? In this blog post, we’ll explore cutting-edge AI solutions specifically tailored for halal businesses. From transforming PDFs into summaries within seconds to generating home renovation ideas based on photos, these AI tools have the potential to revolutionize how halal businesses operate and thrive.
The key for Muslim businesses and entrepreneurs in becoming successful is staying on top of the marketing and social media trends and changes. One of the biggest players to keep an eye on is Meta which owns WhatsApp, Facebook, Instagram, and now Meta Threads. We take a look at Meta Threads and whether you should […]
In the first of this two-part artificial intelligence (AI) ethics series, we scrutinized the ethical concerns related to the utilization of AI and examined prospective solutions and frameworks to alleviate AI risks and moral dilemmas from an Islamic viewpoint. If you haven’t already, we recommend you read the first part of our two-part article first, […]
You may be aware that there is growing concern about the implications of the use of artificial intelligence (AI) in advertising and in our lives in general. The smarter AI gets through learning, the greater the concern. ChatGPT’s CEO and Co-Founder, Sam Altman, when questioned by US Congress on AI safety, said that government intervention […]
In this comparison blog, we will explore three prominent advertising platforms: Google Ads, Facebook Ads, and Muslim Ad Network (MAN). While Google Ads and Facebook Ads are widely used and offer extensive reach and targeting options, MAN stands out as a specialized platform designed to effectively reach the Muslim consumer market.
Online search and advertising are evolving in such a way that many halal brands are unsure where they will shift power. Will Google remain the most dependable search engine once the dust settles?