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Marketing to Muslim Consumers With Meta-influencers
August 6, 2022

We recently published an article to help you find the right influencers for your halal marketing. What if you were able to take it a step further and work with a virtual influencer, better known [...]

How to Effectively Market to Muslims in Web3 – Part 2
July 26, 2022

An Introduction to Web3 from a Halal Marketing Perspective How to Leverage Web3 to Target Muslim Consumers In the first part of the series, we introduced the concept of Web3 from a halal marketing perspective. [...]

How to Effectively Market to Muslims in Web3 – Part 1
July 15, 2022

An Introduction to Web3 from a Halal Marketing Perspective How to Leverage Web3 to Target Muslim Consumers As a result of Web3 or as it’s also known, Web 3.0, marketing professionals may be able to [...]

Marketing/Branding Experts Analyze Past Eid-Ul-Adha Adverts by Mainstream Companies
July 6, 2022

Muslim Ad Network asked some marketing/branding experts to analyze past Eid-Ul-Adha adverts by mainstream brands, such as Samsung, OM0, Coca-Cola, and Nestlé. Do they use any of the sentiment and history behind Eid-Ul-Adha in their [...]

8 Muslim Ad Ideas for Eid-Ul-Adha
July 4, 2022

Thankfully, Muslims are present in every nook and corner of the world. And, Islamic religious festivals open up great opportunities to create an emotional bond with potential clients.  Eid-Ul-Adha is around the corner. It is [...]

How to Find the Right Influencers for Your Halal Brand
June 26, 2022

Why Your Halal Brand Needs Influencers According to Influencer Marketing Hub, influencer marketing is getting broader each day, “…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.”  Moreover, [...]

Halal Advertising in the Metaverse
June 11, 2022

In the summer of 2021 we discussed the concept of halal brands taking part in the metaverse, in the article “Is the Metaverse the New Online Frontier for Halal Brands?”. In it, we discussed: What [...]

How to Target Muslim Audiences on Facebook – A Quick Solution
May 27, 2022

So you want to know how to target Muslim audiences after Facebook removed the ability to run ads based on religious interests and politics? As a result of a series of Senate hearings regarding documents [...]

Multicultural Marketing – Risk of Not Representing Muslims
May 14, 2022

What Does Multicultural Marketing Really Mean? Simply put, multicultural marketing is the external marketing strategy that is the result of an internal diversity and inclusion program of a business or organization. Isaac Mizrahi, of CMO [...]

Google Play Store Data Safety – What it Means for Your Islamic App
May 10, 2022

Islamic Apps and Data Privacy Scandals Remember the shocking news that broke in November 2020 about Muslim Pro? If you don’t, here is a quick reminder. Muslim Pro’s maker allegedly sold user location data to [...]

7 Eid Mubarak Ads: What’s Your Take on Them?
April 29, 2022

The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look [...]

How to Create an Inclusive Eid Ad Campaign
April 23, 2022

While mainstream advertising has recently started to take diversity and inclusion into account, Islam has been advocating it for one and a half millennia. Yet today most of the advertising targeted toward Muslims is very [...]

How to Choose the Right Muslim Marketing Agency
April 14, 2022

It’s never easy for a brand, a business, or an organization to break into a new market. And with the exponential growth of the Muslim market, you would be right if you decided to work [...]

State of the Global Islamic Economy Report 2022 Highlights
April 6, 2022

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3 Astonishing Research Insights to Help Sell More to Muslim Customers
March 29, 2022

Cheetah Digital recently published the 2022 Digital Consumer Trends Report. We take a look at the three main takeaways from that report and how to use them to sell more to Muslim customers. 1- Email [...]

At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?
March 18, 2022

“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream [...]

Muslim Consumers and Voice Search – What You Need to Know
March 7, 2022

Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need to keep pressing [...]

Preparing Your Marketing for Ramadan 2022- Part 6
February 28, 2022

Creating a Community Around Your Brand for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for [...]

Preparing Your Marketing for Ramadan 2022- Part 5
February 28, 2022

Mail and Email as Promoting Tools for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using [...]

Preparing Your Marketing for Ramadan 2022- Part 4
February 28, 2022

Using Social Media to Gain Ramadan Buyers Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social [...]

Preparing Your Marketing for Ramadan 2022- Part 3
February 28, 2022

Using Your Blog to Promote Your Brand for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part [...]

Preparing Your Marketing for Ramadan 2022- Part 2
February 28, 2022

Preparing Your Products and Services for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social [...]

Preparing Your Marketing for Ramadan 2022 – Part 1
February 22, 2022

Ramadan Muslim Consumer Behavior Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain [...]

What the Ramadan Consumer Survey 2022 Says About Advertising to Muslims During the Holy Month
February 17, 2022

In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan.  The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising [...]

Muslim Businesses and Organizations Must Get Ready for Connected TV Advertising
February 10, 2022

What is Connected TV? One of the most spoken about subjects in the world of marketing in 2021 was Connected TV (CTV). Experts believe that CTV is drastically changing the way brands view their approach [...]

Targeting Muslim Consumers? Audio Advertising Offers High Conversion and Recall Rate
February 7, 2022

Audio advertising is a new rising star of online advertising that every brand that’s targeting Muslim consumers must consider very strongly. Since 2020 there has been a 42% rise in global podcast listening. This has [...]

14 Experts Share an Insider Look at Opportunities for Muslim Niche Markets in 2022
January 19, 2022

In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market [...]

Answering 3 Questions Most Muslim Publishers Ask About Google AdSense
January 11, 2022

Muslim Ad Network’s very existence came about because Tabish Hasan – CEO at MAN – owned a couple of popular Muslim websites, and wanted to monetize traffic through advertisements. He was not satisfied with the [...]

3 Top Marketing Trends for 2022 For Muslim Marketers and Islamic Organizations
December 27, 2021

In this final post of our 2022 marketing and advertising trends series, we round up 3 of the biggest upcoming trends for 2022. We chose these three because they are not easily palatable like social [...]

8 out of 10 (Muslim) Consumers Prefer Live Stream Video Over Reading Your Blog
December 21, 2021

In our last blog post, we talked about shorter videos being The #1 Video Advertising Trend for Epic Muslim Consumer Engagement in 2022. As we continue on our series for the top trends for Muslim [...]

The #1 Video Advertising Trend for Epic Muslim Consumer Engagement in 2022
December 14, 2021

While 2021 was a record year for ad spending, even more growth is expected in 2022. According to the most prominent global ad agencies (Magna, Zenith, and GroupM), the U.S. ad market will exceed $300 [...]

Social Commerce Tools Your Muslim Brand Should Consider Using
November 30, 2021

Is your Muslim or halal brand taking advantage of the enormous possibilities of social commerce? Social commerce is when brands sell products directly through social media platforms like Facebook, Instagram, Pinterest, etc. Thanks to social [...]

Muslim Brands Must Be at the Forefront of Disability-Inclusive Marketing
November 22, 2021

The definition of disability under the UK Equality Act 2010: You’re disabled under the Equality Act 2010 if you have a physical or mental impairment that has a ‘substantial’ and ‘long-term’ negative effect on your [...]

Catering to Enhanced Muslim Consumer Groups in a Post-Pandemic World
November 12, 2021

New Attitudes, New Personas At Muslim Ad Network we have been informing our readers and advising them about the situation with the COVID-19 pandemic and how to cope with it as a business. Experts have [...]

Should Muslim Brands Advertise on Retail Media Networks?
November 4, 2021

Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at whether Muslim [...]

Muslim Social Media Marketing with the Power of the Hashtag
October 20, 2021

An understanding of the behavior of Muslim consumers on social media platforms is vital to successfully market your brand or business. However, success is also dependent on a marketeer’s understanding of the tools that make [...]

Catering to Black Muslim Consumers: What Every Business Ought to Know
October 13, 2021

Why Businesses Must Stop Ignoring Black Muslim Consumers In 2020, the Black Lives Matter protests around the world instigated a commitment among many individuals and organizations to educate themselves about Black history, heritage, and culture [...]

Hispanic American Muslim Consumers – What You Need to Know
September 27, 2021

In 2016, Tabish Hasan, Chief Executive of Muslim Ad Network, was featured in The Guardian as he compared the failure of established mainstream brands to tap into the Muslim market today to the same sentiment [...]

Purpose Will Make or Break Your Halal Brand
September 20, 2021

Your Halal Brand Must Stand for Something In one of our previous blog posts: “Brands for Social Justice: It’s Not All About Profit for Muslim Businesses”, we mentioned the pressure on brands to speak up [...]

5 Tips for Your Halal Brand to Make Money on Twitter
September 13, 2021

Most of us use Twitter for building communities, brand awareness, and showcasing brand personality. So you may wonder how your halal brand could make money on Twitter. Advanced users, however, do exactly that. They make [...]

The Complexity of Advertising to Muslim Consumers Simplified
August 21, 2021

Advertising to Muslim consumers is already tough enough due to advertising companies like Google and Facebook not allowing brands to target by religion. However, there is another degree of complexity that most advertisers come up [...]

Is the Metaverse the New Online Frontier for Halal Brands?
August 11, 2021

The internet has kept on evolving from the day it came into our lives. We’ve gone from email being the best thing that ever happened. Then we moved on to social media, mobile, virtual reality, [...]

7 Amazing Ways Halal Travel Companies Can Leverage Display Advertising
July 30, 2021

The Post Covid-19 Guide to Riding the Recovery Wave for Halal Tourism Companies Using Display Advertising Before the Covid-19 pandemic struck, halal tourism was experiencing exponential growth. Close to 160 million Muslim tourists traveled in [...]

5 Myths About Targeting Muslim Consumers You Must Leave Behind Today
July 27, 2021

Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is [...]

Brands for Social Justice: It’s Not All About Profit for Muslim Businesses
July 15, 2021

Ginetta Sagan once said: Silence in the face of injustice is complicity with the oppressor. Today the pressure on brands to speak up for social justice is coming from protestors on the streets but also [...]

How to Target Advertisements to Muslims with Impactful Diversity and Inclusion Marketing
June 11, 2021

What is Diversity and Inclusion Marketing? First, let’s understand what both words – diversity, and inclusion – mean. Diversity refers to the traits and characteristics that make people unique while inclusion refers to the behaviors [...]

Advertise to Muslim Audiences on Instagram by Capitalizing on Social Media Algorithms
May 27, 2021

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Capitalizing on the 5 Components of Instagram’s Algorithm Instagram, according to Statista, has over 1.2 billion active users making it an integral part of [...]

Advertising to Muslims Online in 2022 After Third Party Cookies Disappear
May 12, 2021

Third-party cookies are disappearing due to recent changes from Google, Apple, Firefox and others. But why is this happening? And what does this mean for marketers, publishers, and advertisers? Let’s take a look. What’s a [...]

Advertise to Muslim Audiences on Twitter by Capitalizing on Social Media Algorithms
May 5, 2021

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram “How do I advertise to Muslim consumers on social media like Twitter?” is something marketing managers have been asking.  Today we continue with our [...]

Halal Marketing- All You Need to Know
April 27, 2021

What is Halal Marketing? Halal Marketing or Islamic Marketing is a concept based on the paradigm that Islam affects Muslim consumer choice. Therefore all marketing activities follow Islamic laws, principles, and guidelines. This includes strategic [...]

How Mainstream Brands Can Identify and Serve Muslim Niche Markets
April 15, 2021

We have talked about why mainstream businesses should consider the Muslim consumer market extensively here at Muslim Ad Network. We have also written articles and guides in general about how to do so. Today we [...]

Advertise to Muslim Audiences on Facebook by Capitalizing on Social Media Algorithms
April 12, 2021

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Note: If you are looking for answers on how to target Muslim audiences on Facebook after Meta blocked the ability to target people based [...]

How to Build a Muslim-Friendly Brand
March 31, 2021

Your brand is the lasting impression that your audience has of your company. Your brand includes: your brand style guide,  the tone in your website copy, your tone on social media,  your color palette logo, [...]

Muslim Ad Network’s (MAN) Beginner’s Guide to Analyzing and Optimizing Your Display Ads
March 16, 2021

Whether you are an Islamic organization or a mainstream brand targeting Muslims you need to make analyzing and optimizing your display advertising a key part of your digital marketing strategy. Today’s technology gives you the [...]

6 Easy Steps Guide to Starting a Business Targeting Muslims
March 15, 2021

Here at Muslim Ad Network we have discussed extensively how to promote your business- Islamic or mainstream- to Muslims. Today we want to take a step back and offer quick but efficient guidance to those [...]

Another Muslim Prayer App Tracking Users – What’s Next for Muslim Consumers?
January 14, 2021

After waking up to the scary reality of having their personal data sold to military contractors by Muslim Pro, Muslims find themselves yet again in the same predicament. This time via a similar prayer app: [...]

3 Online Advertising Trends and How to Reach Muslims in 2021
December 30, 2020

There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. [...]

7 Simple Consumer Psychology Tactics to Gain More Muslim Customers
December 22, 2020

Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior.  Some of the psychological factors that influence consumer behavior are: [...]

The Ultimate Lesson From the Muslim Pro User Data Scandal
December 17, 2020

Muslim Pro User Data Scandal – A Betrayal On the 23rd of November, 2020, The Los Angeles Times reported “Muslims reel over a prayer app that sold user data: ‘A betrayal from within our own [...]

How to Influence the 3 Types of Online Muslim Consumers
December 7, 2020

Not all Muslim consumers behave the same when shopping online. We have mentioned in a previous article that a consumer buys a specific product resulting from his or her need for that particular product, which [...]

The $3 Trillion Reason Why Mainstream Brands Cannot Ignore The Muslim Consumer Market
November 23, 2020

The Global Halal Economy is Heading Towards $3 Trillion in 2023 In 2018, the State of the Global Islamic Economy Report 2018/19  reported that in 2017, the global Islamic economy reached $2.1 trillion and is [...]

How to Create a Halal Brand Personality to Gain Brand Loyalty Among Young Modest Fashion Consumers
October 31, 2020

The modest fashion industry today is worth $283 billion globally. Meanwhile, the global Islamic clothing market is estimated to rise to $361 billion by 2023. The growing competition in the modest fashion industry is starting [...]

Muslim Marketing: Three Stories We Can Learn From
October 22, 2020

Here at Muslim Ad Network, we have talked extensively about marketing to Muslim consumers. In this article, we wanted to highlight three different stories that could motivate you when you find that your efforts to [...]

What’s Your Online Marketing Mix for Your Halal Business?
October 15, 2020

Do you have an online marketing mix for your Muslim Audience? If you do, congratulations, you have the fundamentals of a successful halal business in place. If you don’t, it’s OK. Stick around and let [...]

Want to Know if Your Social Media Marketing for Muslim Audiences Works? Here’s How!
October 8, 2020

In a recent blog post, How to Leverage Muslim Consumer Behavior Online with Social Media Marketing we discussed how to successfully market your brand or organization to Muslims on social media. Today we take a [...]

How to Leverage Muslim Consumer Behavior Online with Social Media Marketing
October 1, 2020

Successfully marketing your brand or business to Muslims on social media requires an understanding of the behavior of Muslim social media users. In this article, we will help you understand how to leverage social media [...]

How to Run a Successful Digital Marketing Campaign to Muslim Consumers
September 17, 2020

Marketing to Muslims is not the enigma it used to be. Many business owners and marketers understand the basics and the dos and don’ts on a high level. The problem is execution, it’s not always [...]

TikTok Introduces Marketing Partner Program For Advertisers – Is it Suitable for Muslim Businesses?
September 10, 2020

As a Muslim business owner or a marketer working for a Muslim business, you must engage your audience where they hang out. It is however never the case that all platforms where your audiences hang [...]

Under Armour and Tommy Hilfiger Launch Hijabs – What it Means for You
September 4, 2020

Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health [...]

What You Must Know About Islamic Advertising Principles
August 28, 2020

One of the most important things in a Muslim’s life is not going about business as usual while being ignorant of his or her Creator’s rules and regulations. This is true for all his or [...]

The One Reason Every Brand is Failing to Capitalize on the Muslim Consumer Market Effectively
August 20, 2020

According to the State of the Global Islamic Economy Report 2018/19 in 2017, the global halal economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. With the internet becoming more accessible [...]

7 Hard Truths You Will Face When Targeting Muslim Audiences
August 13, 2020

Today I want to take you through the realities of owning a business that targets Muslim audiences. In order to validate what I am communicating, I will be quoting three business owners who I had [...]

How to Not Mess Up Your Ad Placements
August 6, 2020

As a Muslim business owner, you are wary of where your ads will be placed. As an advertiser, you do not want to have your ads placed on websites that do not comply with Islamic [...]

We Scored Joe Biden on His Chances of Making the Muslim Vote Work for Him
July 29, 2020

A Marketing Perspective on Joe Biden Making the Muslim Voters Matter for His 2020 Election Campaign Look, one of the things that I think is important is I wish we taught more in our schools [...]

3 Ways of Cutting Through the Noise to Reach Muslim Consumers
July 23, 2020

Today’s article is designed to help you market to Muslim consumers in a way that doesn’t have to deal with the clutter of competitors as much as you would have to. No, it does not [...]

7 Quick Fixes to Your Landing Page for Converting Your Display Ad Campaign
July 16, 2020

Dear Reader, You and I have come a long way. We started our journey when we discussed why Muslim business owners should adapt to Digital Transformation. We then moved towards setting a foolproof online marketing [...]

3 Quick Tips for Effectively Designing Banner Ads that Spark Engagement
July 9, 2020

1. Size Matters  One of the most common questions that our clients ask after signing up with Muslim Ad Network (MAN) is which are the highest performing banner sizes? Some ad formats are more noticeable [...]

Becoming a Publisher at Muslim Ad Network – What You Need to Know
June 19, 2020

There is no doubt that extra income is the number one reason for website owners to sell ad space on their websites. Display advertising is the most established method of earning passive income through your [...]

The World of Advertising and the Consequences of Racist Ads
June 12, 2020

The murder of George Floyd at the hands of four police officers started a conversation in our communities more powerful than the riots seen on television. The major media outlets may want you to see [...]

7 Things to Remember When Your Marketing Efforts Resume After Ramadan and the COVID-19 Lockdown
May 18, 2020

Now that Ramadan has come to a conclusion, we want to use it as a springboard towards a better you and me. This is true for both our personal life and the way we run [...]

17 Tips for When You Reopen Business After the COVID-19 Lockdown
May 12, 2020

A while back we discussed 14 Tips When Shutting Down Your Business Due to the COVID-19 Crisis for a Quick Bounce Back. During the last few days, we have been witnessing some relaxation on restrictions [...]

Evidence Shows that You Should Keep Advertising During a Recession
May 5, 2020

First the COVID-19 pandemic and then the war in Ukraine that has caused inflation records to be broken globally. What’s next? Should brands stop advertising every time there is a crisis? Concrete evidence based on [...]

6 Things MAN is Doing During a COVID-19 Impacted Ramadan Which You Can Do Too
April 30, 2020

This Ramadan, in the midst of the pandemic, is unlike any other Ramadan. No, not in a doom and gloom way. It’s quite the opposite of that. It is a Ramadan of opportunity for us [...]

Ramadan Blackout Challenge
April 24, 2020

This article was originally posted in 2020 and updated for Ramadan 2022 Ramadan is here and this translates to a time of dedication to spiritual growth for all Muslims. The Ramadan Blackout Challenge offers you [...]

How to Market to Muslims for Ramadan 2020 During the COVID-19 Pandemic
April 15, 2020

Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also [...]

14 Tips When Shutting Down Your Business Due to the COVID-19 Crisis for a Quick Bounce Back
April 9, 2020

So it has finally come to this. You have no choice but to close your business and wait out the COVID-19 crisis. All is not lost, this is just temporary. Shutting down a business temporarily [...]

Your Business After the COVID-19 Pandemic: Going Through The 4 Phases
April 2, 2020

Here at Muslim Ad Network, we care about you and your business. We are still offering free online advertising to help your business cope with the COVID-19 pandemic. I figured we are now in a [...]

3 Tips for Marketing to Muslims and Not Get The Cold Shoulder
March 25, 2020

At the time of writing this post, Ramadan is just around the corner. Businesses, both Muslim-owned and not, know that this is a time when a large part of the population will be more prone [...]

Muslim Ad Network Offering $25,000 in Free Advertising for Small Businesses Impacted by Coronavirus
March 20, 2020

Muslim Ad Network is offering $25,000 in advertising credits for 100 small businesses, an initiative created in the desire to help small businesses survive through the current climate With all the uncertainty and disruptions to [...]

The Impact of Coronavirus on Your Business and What to Do
March 16, 2020

As the COVID-19 coronavirus continues to wreak havoc worldwide, we at Muslim Ad Network want to give you clarity on what this could mean to your online business and what you could do about it.  [...]

50% More Sales Via Your Display Ads? Do This
March 11, 2020

Isn’t it frustrating to see all that traffic coming to your website yet only a fraction end up buying? Well, it shouldn’t be. Think about it; do you always buy the first time you visit [...]

7 Simple But Extremely Effective Display Ad Ideas
February 28, 2020

Display Ads are a great way to get your brand in front of millions of potential customers. There’s just one thing you need to remember. Unlike search ads, your display ads are seen by users [...]

How to Write Content That Your Muslim Audience Cannot Ignore
February 21, 2020

Content is the ultimate way to get your brand in front of your audience organically. The only problem is that your audience is blind to mediocre content and you could be spending hours creating videos, [...]

6 Reasons Why Businesses Targeting Muslims Will Thrive in 2020 and Beyond
February 14, 2020

1 – Muslims are becoming more conscious of their  Islamic identity Gone are the days when young Muslim men and women idolized other cultures in order to feel good about themselves. There will always be [...]

How Muslim Culture Has Shaped Nike’s Target Market
December 19, 2019

While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab. Modesty is a part of the Muslim community and culture. Standards [...]

Setting A Foolproof Online Marketing Strategy for Muslim Brands
November 30, 2019

ccording to Statista, the halal product market is expected to grow from 45.3 billion U.S. dollars in 2016 to over 58.3 billion by 2022. The largest sector of the global halal industry is Islamic finance [...]

Why Should Muslim Business Owners Adapt to Digital Transformation?
October 18, 2019

The rapid change and development of digital technologies in the last decade forces companies to follow and adapt to innovations in this area. For the most part, businesses are aware that they have to use [...]

The Inevitable Rise of Digital Advertising Continues
October 11, 2019

Digital advertising is the promotion of your brand or product through online channels. Social media sites, search engines, and news websites are the areas where digital advertising is most common. Digital advertising is first and [...]

How the Halal Consumer Market is Developing with the Growing Muslim Population and Islamic Economies
October 4, 2019

“Halal” is an Arabic word which means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and [...]

Sustainable Modest Fashion and Muslim Consumers
October 4, 2019

One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the [...]