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Cultural Sensitivity Meets Strategy: A CMO’s Journey to Muslim Market Dominance Part 1
July 26, 2024

Artificial Intelligence Data Privacy and Compliance digital advertising digital marketing Diversity & Inclusion Diversity Marketing halal consumer market Halal Marketing Islamic Advertising Multicultural Marketing Muslim Advertising Muslim Consumer muslim consumer market Muslim Market News Muslim Marketing The Metaverse Trends

An Update on Navigating Muslim Consumerism in the Metaverse
July 19, 2024

digital advertising digital marketing Diversity & Inclusion Diversity Marketing halal consumer market Halal Marketing Multicultural Marketing Muslim Advertising Muslim Consumer muslim consumer market Muslim Marketing Social Justice

Transform Your Advertising to UK Muslims: Leverage Labour’s UK Victory
July 11, 2024

digital advertising digital marketing Diversity & Inclusion Diversity Marketing Eid Marketing halal consumer market Halal Marketing Internet Advertising Islamic Advertising Multicultural Marketing Muslim Advertising Muslim Consumer muslim consumer market Muslim Market News Muslim Marketing Ramadan social media Trends

Why Your Last Eid Campaign Flopped: 5 Ways to Make the Next One Spectacular
July 4, 2024

Artificial Intelligence digital advertising digital marketing Diversity & Inclusion Diversity Marketing halal consumer market Halal Marketing Internet Advertising Islamic Advertising Multicultural Marketing Muslim Advertising Muslim Consumer muslim consumer market Muslim Market News Muslim Marketing social media The Metaverse Trends

What Do Different AIs Think of Your Brand? Insights for Businesses Targeting Muslim Consumers
June 28, 2024

digital advertising digital marketing Diversity & Inclusion Diversity Marketing halal consumer market Halal Marketing Multicultural Marketing Muslim Advertising Muslim Consumer muslim consumer market Muslim Market News Muslim Marketing

How Can Niche Marketing Transform Muslim Businesses?
June 21, 2024

Artificial Intelligence digital advertising digital marketing Diversity & Inclusion Diversity Marketing Halal Marketing Islamic Advertising Multicultural Marketing Muslim Advertising Muslim Consumer Muslim Market News

Generative AI for Muslim Marketing and Advertising: Part 2
June 15, 2024

digital advertising digital marketing Influencer Marketing Internet Advertising Islamic Advertising Modest Fashion Muslim Advertising Muslim Consumer muslim consumer market Muslim Market News Muslim Marketing social media Trends

Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
June 6, 2024

Read Our Articles

Cultural Sensitivity Meets Strategy: A CMO’s Journey to Muslim Market Dominance Part 1
July 26, 2024

Disclaimer: The character of Emily Chang is fictional and created for the purpose of this blog post. Her story is designed to provide an illustrative and pragmatic approach to understanding the strategies and challenges faced [...]

An Update on Navigating Muslim Consumerism in the Metaverse
July 19, 2024

In the ultra-integrated metaverse world, the intersection of culture and commerce has led to a burgeoning interest in catering to diverse consumer preferences. Within this landscape, the rising demand for halal and Muslim-friendly products and [...]

Transform Your Advertising to UK Muslims: Leverage Labour’s UK Victory
July 11, 2024

The landslide victory of the Labour Party in the UK in the General Election may signal a shift towards policies emphasizing diversity, inclusion, and equality. These values can significantly influence how your brand approaches advertising, [...]

Why Your Last Eid Campaign Flopped: 5 Ways to Make the Next One Spectacular
July 4, 2024

Introduction: The Bitter Aftertaste of Failure So your last Eid campaign gave you a sour taste – like overcooked biryani. But fear not! We’ve dissected our mistakes, marinated in insights, and cooked up a recipe [...]

What Do Different AIs Think of Your Brand? Insights for Businesses Targeting Muslim Consumers
June 28, 2024

In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and [...]

How Can Niche Marketing Transform Muslim Businesses?
June 21, 2024

The explosive growth that the Halal industry is experiencing is definitely something worthy of celebration. Continual success in Islamically-aligned products and services means that Muslims, irrespective of their location or ethnic background, will be able [...]

Generative AI for Muslim Marketing and Advertising: Part 2
June 15, 2024

In our previous discussion on the potential of Generative AI (Gen AI) in Muslim marketing and advertising, we explored its capabilities in personalizing content and enhancing consumer engagement. As we dive deeper, this second part [...]

Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
June 6, 2024

In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social [...]

Google Ads Evolution: A Roadmap for Muslim Audience Engagement
May 31, 2024

Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding [...]

Crafting an Impactful Eid ul Adha Marketing Campaign: A Guide for Brands Targeting Muslim Audiences
May 24, 2024

As Eid ul Adha approaches, brands have a unique opportunity to connect with Muslim audiences in a meaningful and impactful way. Eid ul Adha, also known as the “Festival of Sacrifice,” is one of the [...]

Enhancing Muslim Brand Marketing: Embracing Augmented Reality
May 17, 2024

In today’s fast-paced world, marketing strategies constantly evolve to capture the attention of diverse audiences. For Muslim brands and those aiming to target Muslim consumers, integrating Augmented Reality (AR) into marketing campaigns can be a [...]

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement
May 10, 2024

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Leveraging AI for an Impactful Social Media Strategy to Reach Muslim Consumers
April 25, 2024

In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique [...]

Supercharge Your Eid Marketing by Piggybacking onto the UK’s and Europe’s Largest Eid Festival!
March 31, 2024

UK Muslims are getting ready to immerse themselves in the electrifying atmosphere of Europe’s largest Eid festival, as Westfield London and Stratford City gear up to host this monumental post-Ramadan celebration in April. With festivities [...]

Brand Showdown: US Muslim Consumers Take Their Pick
March 27, 2024

Introduction In the dynamic marketplace of the United States, consumers encounter a multitude of choices every day, ranging from everyday necessities to sought-after fashion labels. Among this array of options, the diverse and vibrant Muslim [...]

Engaging UK Muslim Consumers: Report Insights on Authentic Connections
March 20, 2024

Introduction We are excited to present to you a summary of a groundbreaking report that delves deep into the vibrant lives of Muslim consumers in the UK, illuminating pathways for brands to authentically connect with [...]

Muslim Brands’ Crucial Role in Championing Women’s Rights Amidst Gender Washing
March 12, 2024

Understanding Gender Washing In recent years, the phenomenon of “Gender Washing” has become all too familiar. Brands flood our screens with ads during International Women’s Day, donning slogans of solidarity and empowerment. However, these messages [...]

Balancing Business Success and Spiritual Rewards Effectively During Ramadan
March 7, 2024

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Ramadan 2024: Engage Muslim Consumers With Powerful WhatsApp Marketing
February 29, 2024

What is WhatsApp Marketing?  Can you believe it’s been over a decade since we first started using WhatsApp? It’s practically become second nature, hasn’t it? What started as a platform for chatting with friends and [...]

Ramadan 2024: 3 Easy Ways to Engage Muslims on Social Media
February 14, 2024

As Ramadan 2024 approaches, both halal and mainstream brands are gearing up to connect with Muslim audiences offline and online during this sacred month of fasting, prayer, and reflection. With social media platforms like Instagram, [...]

Ramadan 2024: A Concise Guide on Reaching Muslims Through TikTok
February 5, 2024

Why You Should Leverage TikTok for Ramadan 2024 TikTok has witnessed a colossal uptick in activity during the Ramadan season. The compelling statistics that underscore the platform’s widespread appeal, present insights that both mainstream and [...]

Ameera’s Ramadan Charity Advertising Jitters
January 29, 2024

Ramadan Charity Campaign Ameera just stood there in panic, her senses amplified. She could hear her heartbeat and even feel the blood flow through her veins. At the same time, the office ambiance became muffed. [...]

In-Depth Look: AI Replacing Halal Marketing and Advertising Experts
January 22, 2024

The ongoing evolution of artificial intelligence (AI) has triggered robust debates within the halal marketing and advertising sectors, particularly regarding the potential replacement of human efforts in certain agency functions. Forbes’ Agency Council members recently [...]

Contextual Advertising and the Future of Halal Ads
January 10, 2024

As we step into 2024, the halal ads landscape is undergoing a significant transformation. One of the key players in this transformation is contextual advertising which is seeing an enormous revival. Predicted to experience a [...]

3 Reputable Reports on Social Media Decline Halal Brands Must Know About
December 21, 2023

Teenage Social Media Preferences in 2023 In an ever-changing digital landscape, insights from a recent Pew Research report titled “Teens, Social Media and Technology 2023” shed light on the current trends among U.S. teenagers aged [...]

Get Ready for 2024 Halal Advertising: Navigating Trends Across Digital Marketing, PR, and the Regulatory Landscape
December 13, 2023

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Maximize Halal Ad Impact: Don’t Waste Budget on Made-for-Advertising Sites!
November 22, 2023

Understanding MFA Sites and Their Impact on Your Halal Ads If you’ve spent any time online in the last two decades, you’ve likely encountered the allure of sensational headlines, luring you into slideshows and quirky [...]

Elevating Halal Ads to New Heights With Private Marketplace
November 10, 2023

In the ever-evolving digital advertising landscape, precision, privacy, and personalization have become the holy grail for marketers. Private Marketplace (PMP) advertising is emerging as a game-changer, particularly for businesses looking to target the Muslim consumer [...]

Embracing Diversity in Halal Advertising: A Necessity, Not an Option
October 27, 2023

Explore the imperative of embracing diversity in Halal advertising. Learn how to authentically represent the rich diversity of the Muslim community and harness the power of AI for effective outreach. Discover the importance of multicultural [...]

5 Social Media Trends Muslim Brands Should Prioritize for 2024
October 2, 2023

Given the ever-evolving nature of the digital landscape, it is challenging to know with absolute certainty the forthcoming developments in social media trends within the next three years. Nonetheless, there are certain trends expected to [...]

3 Easy Marketing Trends Muslim Brands Should Implement for the Rest of 2023
September 24, 2023

With the conclusion of the third quarter of the year, now is the ideal moment to revisit ongoing trends, particularly within marketing. These trends offer valuable insights into consumers’ cutting-edge interests and behaviors, which are [...]

Halal Advertising in the World of Privacy and Compliance
September 11, 2023

A Halal Advertising Paradigm Shift is Here Digital privacy has witnessed substantial growth in prominence in the last half-decade. Many advertisers find themselves torn between their opinions regarding privacy and their actions to safeguard it. [...]

A Muslim Brand’s Guide to Privacy Enhancing Technologies
August 31, 2023

The Problem With Consumer Data Today Today, more than ever, Muslims and those of other faiths have embraced the digital world to become an integral part of who they are and what their lives look [...]

Nostalgia Marketing for Halal Brands: A Journey Through Time to Boost Success
August 11, 2023

In this all-encompassing article, we will delve into the heart of nostalgia marketing, explore its profound impact on brand triumph, and showcase compelling examples that illuminate its effectiveness. [...]

9 Incredible AI Tools Every Halal Business Should Embrace
August 7, 2023

Are you ready to discover nine incredible AI tools that will make running your halal business so much easier, save you time, and boost your productivity with less effort? In this blog post, we'll explore [...]

Should Your Halal Business be on Meta Threads?
July 26, 2023

The key for Muslim businesses and entrepreneurs in becoming successful is staying on top of the marketing and social media trends and changes. One of the biggest players to keep an eye on is Meta [...]

Islam and Ethics of AI Advertising – Part 2
July 22, 2023

In the first of this two-part artificial intelligence (AI) ethics series, we scrutinized the ethical concerns related to the utilization of AI and examined prospective solutions and frameworks to alleviate AI risks and moral dilemmas [...]

Islam and Ethics of AI Advertising – Part 1
July 3, 2023

You may be aware that there is growing concern about the implications of the use of artificial intelligence (AI) in advertising and in our lives in general. The smarter AI gets through learning, the greater [...]

7 Benefits of Serving Ads to Muslims Using Muslim Ad Network vs. Google Ads & Facebook Ads
June 16, 2023

In this comparison blog, we will explore three prominent advertising platforms: Google Ads, Facebook Ads, and Muslim Ad Network (MAN). While Google Ads and Facebook Ads are widely used and offer extensive reach and targeting [...]

What Halal Brands Must Know About the AI-Powered Advertising Race
May 31, 2023

Online search and advertising are evolving in such a way that many halal brands are unsure where they will shift power. Will Google remain the most dependable search engine once the dust settles? [...]

Why Ethical Brands Should Advertise to Muslims More
May 19, 2023

Ethical considerations are important to Muslim consumers who value responsible and conscientious business practices. [...]

Halal Advertising Must Get Serious About ID Resolution
May 8, 2023

Halal advertising must get serious about ID Resolution or get left behind. But, what is ID Resolution? Find out before it is too late. [...]

Avoiding ChatGPT Pitfalls From a Halal Marketing and Advertising Perspective
May 1, 2023

Discover ChatGPT pitfalls, from a halal marketing and advertising perspective, and how to overcome them. Be the first to reap the benefits. [...]

[Video x3] Post Ramadan & Eid Marketing & Advertising
April 23, 2023

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The ChatGPT Guide for Muslim Marketing and Advertising
April 18, 2023

ChatGPT is on everyone’s mind these days, from students to marketers to scientists. Everyone is looking to understand what implications it has for their expertise and how to leverage this powerful tool to their advantage. [...]

Generative AI for Muslim Marketing and Advertising
April 11, 2023

ChatGPT is arguably the most popular trending generative AI tool at the moment and marketers and advertisers just can’t get enough of it. ChatGPT stands for generative pretrained transformer. It is OpenAI's artificial intelligence chatbot, [...]

What Muslim Brands Must Know About  Meta’s AI-driven Advertising
April 9, 2023

When Meta decided to shut down the ability for Facebook advertisers to serve ads based on religion and ethnicity, Muslim brands struggled to find an alternative solution. But does Meta's new AI-driven advertising fix this [...]

Don’t Approach Eid Ad Campaigns Like Christmas Ad Campaigns
March 31, 2023

Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike. [...]

Deinfluencing and Your Muslim Brand
March 29, 2023

In a social media u-turn, one of the most popular trends dominating attention on TikTok encourages users to stop spending too much. Users are being urged, by a new generation of influencers, to practice sustainability [...]

Zero-party Data for Muslim Brands
March 15, 2023

Zero-party data is information that your Muslim customer voluntarily gives to your marketing or sales team. [...]

Halal Social Media Marketing Evolution 2023 to 2028
March 7, 2023

Discover what social media trends will look like in the next five years, as the landscape changes all the time. [...]

Is Your Halal Advertising Ready for Gen Alpha?
February 27, 2023

Who is Generation Alpha? Gen Alpha encompasses those born from 2010 to 2024, so the oldest members of Gen Alpha are already 11 years old at the time of writing this article. In a 2008 [...]

Why Your Halal Business Should Care About Digital Advertising Carbon Footprint
February 16, 2023

With the advent of digital advertising, marketers were given a once-in-a-lifetime opportunity to improve their environmental performance. Unlike print advertising, your digital advertising does not require any raw materials. Among many things, your halal ads [...]

$1.8 Billion in Donations Raised in Ramadan and How Your Charity Can Capitalize
February 13, 2023

Understanding the Motivation Behind the Surge of Charity Donations During Ramadan Muslims worldwide, take the opportunity that Ramadan presents to give more to charity. Muslims believe the rewards for good deeds, during the holy month [...]

How Web3 Will Change Advertising to Your Muslim Audience
January 19, 2023

In our previous discussion about Web3, we discussed how to market to Muslims in this environment effectively. In part one of the two-part blog series, we introduced you to Web3 from a halal marketing perspective. [...]

Should Your Muslim Brand Market on Reddit?
January 16, 2023

More than a hundred thousand active communities, endless conversations, and authentic human connections can be found on Reddit. Whether you enjoy breaking news, fashion, conspiracy facts, or funny videos, you will find a Reddit community [...]

Tesco’s Ramadan 2022 Campaign Wins the Praise of Experts and the Hearts of Muslims
January 12, 2023

On December 6, 2022, The Drum announced on its website that “Tesco’s Ramadan billboard wins top prize at The Drum Awards for Out of Home”. The campaign titled “Together this Ramadan” promoted solidarity with Muslims [...]

5 Surprising Gen Z Social Media Attitudes Halal Brands Must Know About
January 6, 2023

A study by Harris Poll Thought Leadership has brought to light some astonishing results. After you recover from the initial shock from the result of this study, we suggest you gear up to adapt your [...]

Top 8 Marketing Tactics for Your Halal Brand in 2023
December 21, 2022

Looking ahead to 2023, it is time to talk about what your halal brand needs to focus on to gain a strategic advantage over competitors. 1- Inflation Marketing Given the times we are in and [...]

Muslim Gen Z Marketing 101
December 19, 2022

Businesses are quickly recognizing Generation Z as a significant target market. This generation of Muslim consumers is in school, furthering their education, or has already begun their career path. As a result, they will have [...]

What Your Halal Brand Needs to Do for Success in 2023
November 26, 2022

With 2023 on its way, remember that preparation is key to success and the lack thereof is a tell-tale sign that you could fail. There are many articles you will come across from now until [...]

Become a Powerful and Unapologetic Muslim Brand
November 18, 2022

To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing [...]

How to Create an Ad for Muslim Consumers During Christmas
November 12, 2022

Advertising diversity can be challenging to achieve. It does not take a major blunder for a brand to face backlash over an advertisement. This has made brands extremely cautious about how they portray minorities in [...]

The Billion Dollar Islamophobia Industry Must be Stopped
November 3, 2022

“Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” – The APPG on British Muslims The Islamophobia Industry Report – Canada The following information is [...]

What Muslim Brands Can Learn From Andrew Tate – a New Muslim
October 27, 2022

Andrew Tate, a British-American kickboxer and internet personality, has converted to Islam, according to several online media outlets. A video of Andrew Tate praying (Salah) at a mosque in Dubai has gone viral on social [...]

7 Modest Fashion Brand Actionable Social Listening Tactics for Immense Growth
October 24, 2022

Modest fashion will see a 6.0% growth by the end of 2022 to US$313 billion with spending to reach US$375 billion in 2025 at a 4-year CAGR of 6.1%. This is according to the State [...]

Why It’s a Great Time to Own a Muslim Business
October 15, 2022

Most Muslims are familiar with popular Muslim brands like Modanisa, Muzz (formerly Muzmatch), Muslim Pro, and more. These successful Muslim businesses have been able to tap into the Muslim market because they saw the need [...]

How to Use Creatives to Bring Your Halal Brand Purpose to Life
October 13, 2022

In 2021, amid the height of the woke revolution in the United States and other nations, we emphasized the fact that Purpose Will Make or Break Your Halal Brand.  The 2020 Zeno Strength of Purpose [...]

5 Burning Questions About Conversational Marketing for Muslim Customers
October 3, 2022

1- What is Conversational Marketing? Conversational marketing is the intersection of marketing and conversational artificial intelligence or automation. It is a method of interacting with website visitors and generating leads through dialogue-driven activities. This type [...]

How Your Muslim Marketing Can Deal With Today’s Business Instability
September 28, 2022

Muslim Marketing and VUCA Download Free Ebook: THE ULTIMATE GUIDE TO UNDERSTANDING AND MARKETING TO THE MUSLIM CONSUMER Never before has the business climate been so volatile, especially for businesses targeting minorities such as Muslims. [...]

Highly Effective Artificial Intelligence for Powerful Muslim Advertising
August 28, 2022

With the Muslim consumer spending power growing exponentially, many brands are starting to target this lucrative market. But, Muslim consumers have unique needs and preferences that must be taken into account. This is where artificial [...]

A Beginner’s Guide to Sonic Branding for Muslim Audiences
August 23, 2022

If you are a brand that targets Muslim audiences, you should consider advertising to Muslims through audio ads. As mentioned in a previous article, ad revenue in the audio digital channel is expected to reach [...]

How to Create Audio Ads for Your Muslim Audience
August 19, 2022

In a previous article, “Targeting Muslim Consumers? Audio Advertising Offers High Conversion and Recall Rate”, we introduced you to audio ads for Muslim targeting. In this article, we dig a little deeper and furnish you [...]

Data-proven Benefits for Brands Advertising to Muslims
August 13, 2022

Muslim Market- Complex but Worth It Online advertising to Muslims has always been difficult, expensive, and time-consuming. The sheer complexity of Muslim consumers based on ethnic background, levels of religiosity, etc. is enough to make [...]

Marketing to Muslim Consumers With Meta-influencers
August 6, 2022

We recently published an article to help you find the right influencers for your halal marketing. What if you were able to take it a step further and work with a virtual influencer, better known [...]

How to Effectively Market to Muslims in Web3 – Part 2
July 26, 2022

An Introduction to Web3 from a Halal Marketing Perspective How to Leverage Web3 to Target Muslim Consumers In the first part of the series, we introduced the concept of Web3 from a halal marketing perspective. [...]

How to Effectively Market to Muslims in Web3 – Part 1
July 15, 2022

An Introduction to Web3 from a Halal Marketing Perspective How to Leverage Web3 to Target Muslim Consumers As a result of Web3 or as it’s also known, Web 3.0, marketing professionals may be able to [...]

Marketing/Branding Experts Analyze Past Eid-Ul-Adha Adverts by Mainstream Companies
July 6, 2022

Muslim Ad Network asked some marketing/branding experts to analyze past Eid-Ul-Adha adverts by mainstream brands, such as Samsung, OM0, Coca-Cola, and Nestlé. Do they use any of the sentiment and history behind Eid-Ul-Adha in their [...]

8 Muslim Ad Ideas for Eid-Ul-Adha
July 4, 2022

Thankfully, Muslims are present in every nook and corner of the world. And, Islamic religious festivals open up great opportunities to create an emotional bond with potential clients.  Eid-Ul-Adha is around the corner. It is [...]

How to Find the Right Influencers for Your Halal Brand
June 26, 2022

Why Your Halal Brand Needs Influencers According to Influencer Marketing Hub, influencer marketing is getting broader each day, “…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.”  Moreover, [...]

Halal Advertising in the Metaverse
June 11, 2022

In the summer of 2021 we discussed the concept of halal brands taking part in the metaverse, in the article “Is the Metaverse the New Online Frontier for Halal Brands?”. In it, we discussed: What [...]

How to Target Muslim Audiences on Facebook – A Quick Solution
May 27, 2022

FOR THE LATEST UPDATE ON A SOLUTION FOR FACEBOOK ADS GO TO: 7 Benefits of Serving Ads to Muslims Using Muslim Ad Network vs. Google Ads & Facebook Ads So you want to know how [...]

Multicultural Marketing – Risk of Not Representing Muslims
May 14, 2022

What Does Multicultural Marketing Really Mean? Simply put, multicultural marketing is the external marketing strategy that is the result of an internal diversity and inclusion program of a business or organization. Isaac Mizrahi, of CMO [...]

Google Play Store Data Safety – What it Means for Your Islamic App
May 10, 2022

Islamic Apps and Data Privacy Scandals Remember the shocking news that broke in November 2020 about Muslim Pro? If you don’t, here is a quick reminder. Muslim Pro’s maker allegedly sold user location data to [...]

7 Eid Mubarak Ads: What’s Your Take on Them?
April 29, 2022

The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look [...]

How to Create an Inclusive Eid Ad Campaign
April 23, 2022

While mainstream advertising has recently started to take diversity and inclusion into account, Islam has been advocating it for one and a half millennia. Yet today most of the advertising targeted toward Muslims is very [...]

How to Choose the Right Muslim Marketing Agency
April 14, 2022

It’s never easy for a brand, a business, or an organization to break into a new market. And with the exponential growth of the Muslim market, you would be right if you decided to work [...]

State of the Global Islamic Economy Report 2022 Highlights
April 6, 2022

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3 Astonishing Research Insights to Help Sell More to Muslim Customers
March 29, 2022

Cheetah Digital recently published the 2022 Digital Consumer Trends Report. We take a look at the three main takeaways from that report and how to use them to sell more to Muslim customers. 1- Email [...]

At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?
March 18, 2022

“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream [...]

Muslim Consumers and Voice Search – What You Need to Know
March 7, 2022

Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need to keep pressing [...]

Preparing Your Marketing for Ramadan – Part 6
February 28, 2022

Creating a Community Around Your Brand for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for [...]

Preparing Your Marketing for Ramadan – Part 5
February 28, 2022

Mail and Email as Promoting Tools for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using [...]

Preparing Your Marketing for Ramadan – Part 4
February 28, 2022

Using Social Media to Gain Ramadan Buyers Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social [...]

Preparing Your Marketing for Ramadan – Part 3
February 28, 2022

Using Your Blog to Promote Your Brand for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part [...]

Preparing Your Marketing for Ramadan – Part 2
February 28, 2022

Preparing Your Products and Services for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social [...]

Preparing Your Marketing for Ramadan – Part 1
February 22, 2022

Ramadan Muslim Consumer Behavior Updated on January 2024 Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using [...]

What the Ramadan Consumer Survey 2022 Says About Advertising to Muslims During the Holy Month
February 17, 2022

In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan.  The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising [...]

Muslim Businesses and Organizations Must Get Ready for Connected TV Advertising
February 10, 2022

What is Connected TV? One of the most spoken-about subjects in the world of marketing in 2021 was Connected TV (CTV). Experts believe that CTV is drastically changing the way brands view their approach to [...]

Targeting Muslim Consumers? Audio Advertising Offers High Conversion and Recall Rate
February 7, 2022

Audio advertising is a new rising star of online advertising that every brand that’s targeting Muslim consumers must consider very strongly. Since 2020 there has been a 42% rise in global podcast listening. This has [...]

14 Experts Share an Insider Look at Opportunities for Muslim Niche Markets in 2022
January 19, 2022

In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market [...]

Answering 3 Questions Most Muslim Publishers Ask About Google AdSense
January 11, 2022

Muslim Ad Network’s very existence came about because Tabish Hasan – CEO at MAN – owned a couple of popular Muslim websites, and wanted to monetize traffic through advertisements. He was not satisfied with the [...]

3 Top Marketing Trends for 2022 For Muslim Marketers and Islamic Organizations
December 27, 2021

In this final post of our 2022 marketing and advertising trends series, we round up 3 of the biggest upcoming trends for 2022. We chose these three because they are not easily palatable like social [...]

8 out of 10 (Muslim) Consumers Prefer Live Stream Video Over Reading Your Blog
December 21, 2021

In our last blog post, we talked about shorter videos being The #1 Video Advertising Trend for Epic Muslim Consumer Engagement in 2022. As we continue on our series for the top trends for Muslim [...]

The #1 Video Advertising Trend for Epic Muslim Consumer Engagement in 2022
December 14, 2021

While 2021 was a record year for ad spending, even more growth is expected in 2022. According to the most prominent global ad agencies (Magna, Zenith, and GroupM), the U.S. ad market will exceed $300 [...]

Social Commerce Tools Your Muslim Brand Should Consider Using
November 30, 2021

Is your Muslim or halal brand taking advantage of the enormous possibilities of social commerce? Social commerce is when brands sell products directly through social media platforms like Facebook, Instagram, Pinterest, etc. Thanks to social [...]

Muslim Brands Must Be at the Forefront of Disability-Inclusive Marketing
November 22, 2021

The definition of disability under the UK Equality Act 2010: You’re disabled under the Equality Act 2010 if you have a physical or mental impairment that has a ‘substantial’ and ‘long-term’ negative effect on your [...]

Catering to Enhanced Muslim Consumer Groups in a Post-Pandemic World
November 12, 2021

New Attitudes, New Personas At Muslim Ad Network we have been informing our readers and advising them about the situation with the COVID-19 pandemic and how to cope with it as a business. Experts have [...]

Should Muslim Brands Advertise on Retail Media Networks?
November 4, 2021

Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at whether Muslim [...]

Muslim Social Media Marketing with the Power of the Hashtag
October 20, 2021

An understanding of the behavior of Muslim consumers on social media platforms is vital to successfully market your brand or business. However, success is also dependent on a marketeer’s understanding of the tools that make [...]

Catering to Black Muslim Consumers: What Every Business Ought to Know
October 13, 2021

Why Businesses Must Stop Ignoring Black Muslim Consumers In 2020, the Black Lives Matter protests around the world instigated a commitment among many individuals and organizations to educate themselves about Black history, heritage, and culture [...]

Hispanic American Muslim Consumers – What You Need to Know
September 27, 2021

In 2016, Tabish Hasan, Chief Executive of Muslim Ad Network, was featured in The Guardian as he compared the failure of established mainstream brands to tap into the Muslim market today to the same sentiment [...]

Purpose Will Make or Break Your Halal Brand
September 20, 2021

Your Halal Brand Must Stand for Something In one of our previous blog posts: “Brands for Social Justice: It’s Not All About Profit for Muslim Businesses”, we mentioned the pressure on brands to speak up [...]

5 Tips for Your Halal Brand to Make Money on Twitter
September 13, 2021

Most of us use Twitter for building communities, brand awareness, and showcasing brand personality. So you may wonder how your halal brand could make money on Twitter. Advanced users, however, do exactly that. They make [...]

The Complexity of Advertising to Muslim Consumers Simplified
August 21, 2021

Advertising to Muslim consumers is already tough enough due to advertising companies like Google and Facebook not allowing brands to target by religion. However, there is another degree of complexity that most advertisers come up [...]

Is the Metaverse the New Online Frontier for Halal Brands?
August 11, 2021

The internet has kept on evolving from the day it came into our lives. We’ve gone from email being the best thing that ever happened. Then we moved on to social media, mobile, virtual reality, [...]

7 Amazing Ways Halal Travel Companies Can Leverage Display Advertising
July 30, 2021

The Post Covid-19 Guide to Riding the Recovery Wave for Halal Tourism Companies Using Display Advertising Before the Covid-19 pandemic struck, halal tourism was experiencing exponential growth. Close to 160 million Muslim tourists traveled in [...]

5 Myths About Targeting Muslim Consumers You Must Leave Behind Today
July 27, 2021

Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is [...]

Brands for Social Justice: It’s Not All About Profit for Muslim Businesses
July 15, 2021

Ginetta Sagan once said: Silence in the face of injustice is complicity with the oppressor. Today the pressure on brands to speak up for social justice is coming from protestors on the streets but also [...]

How to Target Advertisements to Muslims with Impactful Diversity and Inclusion Marketing
June 11, 2021

What is Diversity and Inclusion Marketing? First, let’s understand what both words – diversity, and inclusion – mean. Diversity refers to the traits and characteristics that make people unique while inclusion refers to the behaviors [...]

Advertise to Muslim Audiences on Instagram by Capitalizing on Social Media Algorithms
May 27, 2021

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Capitalizing on the 5 Components of Instagram’s Algorithm Instagram, according to Statista, has over 1.2 billion active users making it an integral part of [...]

Advertising to Muslims Online in 2024 After Third Party Cookies Disappear
May 12, 2021

Third-party cookies are disappearing due to recent changes from Google, Apple, Firefox and others. But why is this happening? And what does this mean for marketers, publishers, and advertisers? Let’s take a look. What’s a [...]

Advertise to Muslim Audiences on Twitter by Capitalizing on Social Media Algorithms
May 5, 2021

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram “How do I advertise to Muslim consumers on social media like Twitter?” is something marketing managers have been asking.  Today we continue with our [...]

Halal Marketing- All You Need to Know
April 27, 2021

What is Halal Marketing? Halal Marketing or Islamic Marketing is a concept based on the paradigm that Islam affects Muslim consumer choice. Therefore all marketing activities follow Islamic laws, principles, and guidelines. This includes strategic [...]

How Mainstream Brands Can Identify and Serve Muslim Niche Markets
April 15, 2021

We have talked about why mainstream businesses should consider the Muslim consumer market extensively here at Muslim Ad Network. We have also written articles and guides in general about how to do so. Today we [...]

Advertise to Muslim Audiences on Facebook by Capitalizing on Social Media Algorithms
April 12, 2021

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Note: If you are looking for answers on how to target Muslim audiences on Facebook after Meta blocked the ability to target people based [...]

How to Build a Muslim-Friendly Brand
March 31, 2021

Your brand is the lasting impression that your audience has of your company. Your brand includes: your brand style guide,  the tone in your website copy, your tone on social media,  your color palette logo, [...]

Muslim Ad Network’s (MAN) Beginner’s Guide to Analyzing and Optimizing Your Display Ads
March 16, 2021

Whether you are an Islamic organization or a mainstream brand targeting Muslims you need to make analyzing and optimizing your display advertising a key part of your digital marketing strategy. Today’s technology gives you the [...]

6 Easy Steps Guide to Starting a Business Targeting Muslims
March 15, 2021

Here at Muslim Ad Network we have discussed extensively how to promote your business- Islamic or mainstream- to Muslims. Today we want to take a step back and offer quick but efficient guidance to those [...]

Another Muslim Prayer App Tracking Users – What’s Next for Muslim Consumers?
January 14, 2021

After waking up to the scary reality of having their personal data sold to military contractors by Muslim Pro, Muslims find themselves yet again in the same predicament. This time via a similar prayer app: [...]

3 Online Advertising Trends and How to Reach Muslims in 2021
December 30, 2020

There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. [...]

7 Simple Consumer Psychology Tactics to Gain More Muslim Customers
December 22, 2020

Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior.  Some of the psychological factors that influence consumer behavior are: [...]

The Ultimate Lesson From the Muslim Pro User Data Scandal
December 17, 2020

Muslim Pro User Data Scandal – A Betrayal On the 23rd of November, 2020, The Los Angeles Times reported “Muslims reel over a prayer app that sold user data: ‘A betrayal from within our own [...]

How to Influence the 3 Types of Online Muslim Consumers
December 7, 2020

Not all Muslim consumers behave the same when shopping online. We have mentioned in a previous article that a consumer buys a specific product resulting from his or her need for that particular product, which [...]

The $3 Trillion Reason Why Mainstream Brands Cannot Ignore The Muslim Consumer Market
November 23, 2020

The Global Halal Economy is Heading Towards $3 Trillion in 2023 In 2018, the State of the Global Islamic Economy Report 2018/19  reported that in 2017, the global Islamic economy reached $2.1 trillion and is [...]

How to Create a Halal Brand Personality to Gain Brand Loyalty Among Young Modest Fashion Consumers
October 31, 2020

The modest fashion industry today is worth $283 billion globally. Meanwhile, the global Islamic clothing market is estimated to rise to $361 billion by 2023. The growing competition in the modest fashion industry is starting [...]

Muslim Marketing: Three Stories We Can Learn From
October 22, 2020

Here at Muslim Ad Network, we have talked extensively about marketing to Muslim consumers. In this article, we wanted to highlight three different stories that could motivate you when you find that your efforts to [...]

What’s Your Online Marketing Mix for Your Halal Business?
October 15, 2020

Do you have an online marketing mix for your Muslim Audience? If you do, congratulations, you have the fundamentals of a successful halal business in place. If you don’t, it’s OK. Stick around and let [...]

Want to Know if Your Social Media Marketing for Muslim Audiences Works? Here’s How!
October 8, 2020

In a recent blog post, How to Leverage Muslim Consumer Behavior Online with Social Media Marketing we discussed how to successfully market your brand or organization to Muslims on social media. Today we take a [...]

How to Leverage Muslim Consumer Behavior Online with Social Media Marketing
October 1, 2020

Successfully marketing your brand or business to Muslims on social media requires an understanding of the behavior of Muslim social media users. In this article, we will help you understand how to leverage social media [...]

How to Run a Successful Digital Marketing Campaign to Muslim Consumers
September 17, 2020

Marketing to Muslims is not the enigma it used to be. Many business owners and marketers understand the basics and the dos and don’ts on a high level. The problem is execution, it’s not always [...]

TikTok Introduces Marketing Partner Program For Advertisers – Is it Suitable for Muslim Businesses?
September 10, 2020

As a Muslim business owner or a marketer working for a Muslim business, you must engage your audience where they hang out. It is however never the case that all platforms where your audiences hang [...]

Under Armour and Tommy Hilfiger Launch Hijabs – What it Means for You
September 4, 2020

Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health [...]

What You Must Know About Islamic Advertising Principles
August 28, 2020

One of the most important things in a Muslim’s life is not going about business as usual while being ignorant of his or her Creator’s rules and regulations. This is true for all his or [...]

The One Reason Every Brand is Failing to Capitalize on the Muslim Consumer Market Effectively
August 20, 2020

According to the State of the Global Islamic Economy Report 2018/19 in 2017, the global halal economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. With the internet becoming more accessible [...]

7 Hard Truths You Will Face When Targeting Muslim Audiences
August 13, 2020

Today I want to take you through the realities of owning a business that targets Muslim audiences. In order to validate what I am communicating, I will be quoting three business owners who I had [...]

How to Not Mess Up Your Ad Placements
August 6, 2020

As a Muslim business owner, you are wary of where your ads will be placed. As an advertiser, you do not want to have your ads placed on websites that do not comply with Islamic [...]

We Scored Joe Biden on His Chances of Making the Muslim Vote Work for Him
July 29, 2020

A Marketing Perspective on Joe Biden Making the Muslim Voters Matter for His 2020 Election Campaign Look, one of the things that I think is important is I wish we taught more in our schools [...]

3 Ways of Cutting Through the Noise to Reach Muslim Consumers
July 23, 2020

Today’s article is designed to help you market to Muslim consumers in a way that doesn’t have to deal with the clutter of competitors as much as you would have to. No, it does not [...]

7 Quick Fixes to Your Landing Page for Converting Your Display Ad Campaign
July 16, 2020

Dear Reader, You and I have come a long way. We started our journey when we discussed why Muslim business owners should adapt to Digital Transformation. We then moved towards setting a foolproof online marketing [...]

3 Quick Tips for Effectively Designing Banner Ads that Spark Engagement
July 9, 2020

1. Size Matters  One of the most common questions that our clients ask after signing up with Muslim Ad Network (MAN) is which are the highest performing banner sizes? Some ad formats are more noticeable [...]

Becoming a Publisher at Muslim Ad Network – What You Need to Know
June 19, 2020

There is no doubt that extra income is the number one reason for website owners to sell ad space on their websites. Display advertising is the most established method of earning passive income through your [...]

The World of Advertising and the Consequences of Racist Ads
June 12, 2020

The murder of George Floyd at the hands of four police officers started a conversation in our communities more powerful than the riots seen on television. The major media outlets may want you to see [...]

7 Things to Remember When Your Marketing Efforts Resume After Ramadan and the COVID-19 Lockdown
May 18, 2020

Now that Ramadan has come to a conclusion, we want to use it as a springboard towards a better you and me. This is true for both our personal life and the way we run [...]

17 Tips for When You Reopen Business After the COVID-19 Lockdown
May 12, 2020

A while back we discussed 14 Tips When Shutting Down Your Business Due to the COVID-19 Crisis for a Quick Bounce Back. During the last few days, we have been witnessing some relaxation on restrictions [...]

Evidence Shows that You Should Keep Advertising During a Recession
May 5, 2020

First the COVID-19 pandemic and then the war in Ukraine that has caused inflation records to be broken globally. What’s next? Should brands stop advertising every time there is a crisis? Concrete evidence based on [...]

6 Things MAN is Doing During a COVID-19 Impacted Ramadan Which You Can Do Too
April 30, 2020

This Ramadan, in the midst of the pandemic, is unlike any other Ramadan. No, not in a doom and gloom way. It’s quite the opposite of that. It is a Ramadan of opportunity for us [...]

Ramadan Blackout Challenge
April 24, 2020

This article was originally posted in 2020 and updated for Ramadan 2022 Ramadan is here and this translates to a time of dedication to spiritual growth for all Muslims. The Ramadan Blackout Challenge offers you [...]

How to Market to Muslims for Ramadan 2020 During the COVID-19 Pandemic
April 15, 2020

Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also [...]

14 Tips When Shutting Down Your Business Due to the COVID-19 Crisis for a Quick Bounce Back
April 9, 2020

So it has finally come to this. You have no choice but to close your business and wait out the COVID-19 crisis. All is not lost, this is just temporary. Shutting down a business temporarily [...]

Your Business After the COVID-19 Pandemic: Going Through The 4 Phases
April 2, 2020

Here at Muslim Ad Network, we care about you and your business. We are still offering free online advertising to help your business cope with the COVID-19 pandemic. I figured we are now in a [...]

3 Tips for Marketing to Muslims and Not Get The Cold Shoulder
March 25, 2020

At the time of writing this post, Ramadan is just around the corner. Businesses, both Muslim-owned and not, know that this is a time when a large part of the population will be more prone [...]

Muslim Ad Network Offering $25,000 in Free Advertising for Small Businesses Impacted by Coronavirus
March 20, 2020

Muslim Ad Network is offering $25,000 in advertising credits for 100 small businesses, an initiative created in the desire to help small businesses survive through the current climate With all the uncertainty and disruptions to [...]

The Impact of Coronavirus on Your Business and What to Do
March 16, 2020

As the COVID-19 coronavirus continues to wreak havoc worldwide, we at Muslim Ad Network want to give you clarity on what this could mean to your online business and what you could do about it.  [...]

50% More Sales Via Your Display Ads? Do This
March 11, 2020

Isn’t it frustrating to see all that traffic coming to your website yet only a fraction end up buying? Well, it shouldn’t be. Think about it; do you always buy the first time you visit [...]

7 Simple But Extremely Effective Display Ad Ideas
February 28, 2020

Display Ads are a great way to get your brand in front of millions of potential customers. There’s just one thing you need to remember. Unlike search ads, your display ads are seen by users [...]

How to Write Content That Your Muslim Audience Cannot Ignore
February 21, 2020

Content is the ultimate way to get your brand in front of your audience organically. The only problem is that your audience is blind to mediocre content and you could be spending hours creating videos, [...]

6 Reasons Why Businesses Targeting Muslims Will Thrive in 2020 and Beyond
February 14, 2020

1 – Muslims are becoming more conscious of their  Islamic identity Gone are the days when young Muslim men and women idolized other cultures in order to feel good about themselves. There will always be [...]

How Muslim Culture Has Shaped Nike’s Target Market
December 19, 2019

While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab. Modesty is a part of the Muslim community and culture. Standards [...]

Setting A Foolproof Online Marketing Strategy for Muslim Brands
November 30, 2019

ccording to Statista, the halal product market is expected to grow from 45.3 billion U.S. dollars in 2016 to over 58.3 billion by 2022. The largest sector of the global halal industry is Islamic finance [...]

Why Should Muslim Business Owners Adapt to Digital Transformation?
October 18, 2019

The rapid change and development of digital technologies in the last decade forces companies to follow and adapt to innovations in this area. For the most part, businesses are aware that they have to use [...]

The Inevitable Rise of Digital Advertising Continues
October 11, 2019

Digital advertising is the promotion of your brand or product through online channels. Social media sites, search engines, and news websites are the areas where digital advertising is most common. Digital advertising is first and [...]

How the Halal Consumer Market is Developing with the Growing Muslim Population and Islamic Economies
October 4, 2019

“Halal” is an Arabic word that means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and [...]

Sustainable Modest Fashion and Muslim Consumers
October 4, 2019

One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the [...]

Digital Marketing Trends for 2020
September 27, 2019

Traditional marketing and advertising methods that used to be effective in the past could serve the needs of any business and increase the demand for the product or service they offer. But times have changed, [...]

What is Modest Fashion and Why is it Becoming Mainstream?
September 27, 2019

Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and [...]

Muslim Consumer Market is Expanding: Be Aware of the New Muslim Consumer Landscape
September 20, 2019

It is a fact that Islam is the world’s fastest growing religion. Therefore, the number of Muslim consumers who have high purchasing power is growing rapidly in every market. State of the Global Islamic Economy [...]

Forging Ahead With Impactful Programmes to Enhance the Progress of the Global Islamic Economy
September 4, 2019

The multisectoral trade exhibition of the 9th Muslim World Biz opens its door to welcome participants from over 40 countries. The organisers expect nearly 30,000 trade and public visitors in addition to parallel business matching [...]