Monthly Archives: March 2023

Don’t Approach Eid Ad Campaigns Like Christmas Ad Campaigns

Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike.

Deinfluencing and Your Muslim Brand

In a social media u-turn, one of the most popular trends dominating attention on TikTok encourages users to stop spending too much. Users are being urged, by a new generation of influencers, to practice sustainability and abstain from passing fashion trends.