Author Archives: alwi Suleiman

Muslim Social Media Marketing with the Power of the Hashtag

An understanding of the behavior of Muslim consumers on social media platforms is vital to successfully market your brand or business. However, success is also dependent on a marketeer’s understanding of the tools that make social media marketing more efficient and effective. In the article “How to Leverage Muslim Consumer Behavior Online with Social Media […]

Catering to Black Muslim Consumers: What Every Business Ought to Know

Why Businesses Must Stop Ignoring Black Muslim Consumers In 2020, the Black Lives Matter protests around the world instigated a commitment among many individuals and organizations to educate themselves about Black history, heritage, and culture – not only to understand racism but to stand in solidarity against it.  As Black History Month is commemorated in […]

Hispanic American Muslim Consumers – What You Need to Know

In 2016, Tabish Hasan, Chief Executive of Muslim Ad Network, was featured in The Guardian as he compared the failure of established mainstream brands to tap into the Muslim market today to the same sentiment regarding the Hispanic market in the United States in the 1980s.  Now those brands can’t afford not to engage with […]

Purpose Will Make or Break Your Halal Brand

Your Halal Brand Must Stand for Something In one of our previous blog posts: “Brands for Social Justice: It’s Not All About Profit for Muslim Businesses”, we mentioned the pressure on brands to speak up for social justice coming from protestors, customers, and employees. Today, we can confidently say that purpose and standing for something […]

5 Tips for Your Halal Brand to Make Money on Twitter

Most of us use Twitter for building communities, brand awareness, and showcasing brand personality. So you may wonder how your halal brand could make money on Twitter. Advanced users, however, do exactly that. They make money on Twitter! And Twitter is not holding back. In the past few months, Twitter has rolled out multiple new […]

The Complexity of Advertising to Muslim Consumers Simplified

Advertising to Muslim consumers is already tough enough due to advertising companies like Google and Facebook not allowing brands to target by religion. However, there is another degree of complexity that most advertisers come up against. This complexity is due to: levels of religiosity ethnicity and culture demographics Muslims are not one big homogeneous group […]

Is the Metaverse the New Online Frontier for Halal Brands?

The internet has kept on evolving from the day it came into our lives. We’ve gone from email being the best thing that ever happened. Then we moved on to social media, mobile, virtual reality, augmented reality, and artificial intelligence. All these iterations of the internet, however, may not have been as big as the […]

7 Amazing Ways Halal Travel Companies Can Leverage Display Advertising

The Post Covid-19 Guide to Riding the Recovery Wave for Halal Tourism Companies Using Display Advertising Before the Covid-19 pandemic struck, halal tourism was experiencing exponential growth. Close to 160 million Muslim tourists traveled in 2019. According to one of our publishers at Muslim Ad Network, CrescentRating, in 2020 this dropped down to 42 million. […]

5 Myths About Targeting Muslim Consumers You Must Leave Behind Today

Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is that targeting Muslims is going to take off even faster in the coming years. With that in mind, many mainstream […]

Brands for Social Justice: It’s Not All About Profit for Muslim Businesses

Ginetta Sagan once said: Silence in the face of injustice is complicity with the oppressor. Today the pressure on brands to speak up for social justice is coming from protestors on the streets but also by both customers and employees. Neutrality is no longer an option. Brands Taking Action Against Social Injustice  In the summer […]