Author Archives: alwi Suleiman

What’s Your Online Marketing Mix for Your Halal Business?

Do you have an online marketing mix for your Muslim Audience? If you do, congratulations, you have the fundamentals of a successful halal business in place. If you don’t, it’s ok. Stick around and let me help you create one. Your online marketing mix for your Muslim business will help you shape every element of […]

Want to Know if Your Social Media Marketing for Muslim Audiences Works? Here’s How!

In a recent blog post, How to Leverage Muslim Consumer Behavior Online with Social Media Marketing we discussed how to successfully market your brand or organization to Muslims on social media. Today we take a look at the metrics you can use to see if your social media strategy for Muslim users is working. The […]

How to Leverage Muslim Consumer Behavior Online with Social Media Marketing

Successfully marketing your brand or business to Muslims on social media requires an understanding of the behavior of Muslim social media users. In this article, we will help you understand how to leverage social media marketing for Muslims based on ‘Muslim user behavior’. Muslims Use Social Media to Interact with Friends and Family Just like […]

How to Run a Successful Digital Marketing Campaign to Muslim Consumers

Marketing to Muslims is not the enigma it used to be. Many business owners and marketers understand the basics and the dos and don’ts on a high level. The problem is execution, it’s not always what it should be. The result is a half-baked cookie that crumbles as soon as it’s out of the oven. […]

TikTok Introduces Marketing Partner Program For Advertisers – Is it Suitable for Muslim Businesses?

As a Muslim business owner or a marketer working for a Muslim business, you must engage your audience where they hang out. It is however never the case that all platforms where your audiences hang out are engagement-friendly.  For a long time TikTok was the kind of platform where it was hard to engage audiences […]

Under Armour and Tommy Hilfiger Launch Hijabs – What it Means for You

Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone be a consultant for Under Armour for the launch of their first sports hijab. Saman […]

What You Must Know About Islamic Advertising Principles

One of the most important things in a Muslim’s life is not going about business as usual while being ignorant of his or her Creator’s rules and regulations. This is true for all his or her actions, including the business they run, and that would include how he or she advertises and promotes his or […]

The One Reason Every Brand is Failing to Capitalize on the Muslim Consumer Market Effectively

According to the State of the Global Islamic Economy Report 2018/19 in 2017, the global halal economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. With the internet becoming more accessible in Muslim homes, Muslim consumers’ shopping is shifting drastically from traditional in-store shopping to online shopping. Moreover, online shopping is […]

7 Hard Truths You Will Face When Targeting Muslim Audiences

Today I want to take you through the realities of owning a business that targets Muslim audiences. In order to validate what I am communicating, I will be quoting three business owners who I had the pleasure of interviewing around March 2020. 1) Having the Right Motivation and Intention If you are starting out on […]

How to Not Mess Up Your Ad Placements

As a Muslim business owner, you are wary of where your ads will be placed. As an advertiser, you do not want to have your ads placed on websites that do not comply with Islamic norms. That’s why most of you have chosen to work with Muslim Ad Network. However, ad placement can also go […]