Author Archives: alwi Suleiman

An Update on Navigating Muslim Consumerism in the Metaverse

In the ultra-integrated metaverse world, the intersection of culture and commerce has led to a burgeoning interest in catering to diverse consumer preferences. Within this landscape, the rising demand for halal and Muslim-friendly products and services in Western markets presents a unique challenge. However, the amazing progress of brands now selling real-world products on platforms […]

Transform Your Advertising to UK Muslims: Leverage Labour’s UK Victory

The landslide victory of the Labour Party in the UK in the General Election may signal a shift towards policies emphasizing diversity, inclusion, and equality. These values can significantly influence how your brand approaches advertising, particularly to minority communities such as Muslims.  Here’s how the changing political landscape can shape advertising strategies and how brands […]

Why Your Last Eid Campaign Flopped: 5 Ways to Make the Next One Spectacular

Introduction: The Bitter Aftertaste of Failure So your last Eid campaign gave you a sour taste – like overcooked biryani. But fear not! We’ve dissected our mistakes, marinated in insights, and cooked up a recipe for success. It’s never too early to lick your wounds and strategize for next year, Let’s dive into the spices […]

Supercharge Your Eid Marketing by Piggybacking onto the UK’s and Europe’s Largest Eid Festival!

UK Muslims are getting ready to immerse themselves in the electrifying atmosphere of Europe’s largest Eid festival, as Westfield London and Stratford City gear up to host this monumental post-Ramadan celebration in April. With festivities set to kick off from the 12th to the 14th of April at Westfield London, followed by the grand extravaganza […]

Brand Showdown: US Muslim Consumers Take Their Pick

Introduction In the dynamic marketplace of the United States, consumers encounter a multitude of choices every day, ranging from everyday necessities to sought-after fashion labels. Among this array of options, the diverse and vibrant Muslim community emerges as a notable force, impacting consumer trends significantly. Based on the report: “Muslim Consumers Choose Between Rival Brands […]

Engaging UK Muslim Consumers: Report Insights on Authentic Connections

Introduction We are excited to present to you a summary of a groundbreaking report that delves deep into the vibrant lives of Muslim consumers in the UK, illuminating pathways for brands to authentically connect with the diverse Muslim community. In bringing together the expertise of GottaBe! Ethnic and Algebra Consulting, both committed to fostering inclusivity, […]

Ramadan 2024: Engage Muslim Consumers With Powerful WhatsApp Marketing

What is WhatsApp Marketing?  Can you believe it’s been over a decade since we first started using WhatsApp? It’s practically become second nature, hasn’t it? What started as a platform for chatting with friends and family quickly evolved into something more. People began using it to share work stuff, business info, you name it. And […]

Ramadan 2024: 3 Easy Ways to Engage Muslims on Social Media

As Ramadan 2024 approaches, both halal and mainstream brands are gearing up to connect with Muslim audiences offline and online during this sacred month of fasting, prayer, and reflection. With social media platforms like Instagram, X, and TikTok becoming an integral part of our lives and community, brands have the opportunity to engage with Muslims […]

Ramadan 2024: A Concise Guide on Reaching Muslims Through TikTok

Why You Should Leverage TikTok for Ramadan 2024 TikTok has witnessed a colossal uptick in activity during the Ramadan season. The compelling statistics that underscore the platform’s widespread appeal, present insights that both mainstream and Muslim brands should take note of. 1. User Engagement: According to the 2023 TikTok Ramadan Guide, TikTok users are more […]