Tag Archives: Modest Fashion

Under Armour and Tommy Hilfiger Launch Hijabs – What it Means for You

Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone be a consultant for Under Armour for the launch of their first sports hijab. Saman […]

How Muslim Culture Has Affected Nike’s Target Market

While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab.

Modesty is a part of the Muslim community and culture. Standards of modesty for Muslims or non-Muslims widely vary from one country to another. Generally, there are many women who have adopted it whether they are Muslims or not. That in turn, has affected the target market for many well-known brands, including Nike.

What is Modest Fashion and Why is it Becoming Mainstream?

Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and boring for large number of Millennial and Y generation Muslims. When we do a quick search on modest fashion through […]

Banana Republic Starts Selling Hijabs

Banana Republic, the mainstream retailer has introduced a line of hijabs, making it the latest consumer brand to create products for Muslim women. “Mainstream companies are waking up to the fact that there is value in Muslim consumers,” said Sabiha Ansari, co-founder of the American Muslim Consumer Consortium, a nonprofit that works with businesses. “Any […]