Under Armour Launches First Sports Hijab
Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone be a consultant for Under Armour for the launch of their first sports hijab.
Saman epitomizes the gap in the supply of halal-friendly products in most industries.
I used to sweat quite a bit in my different hijab, and I used to get complications as a result of it pulling on my hair. I additionally needed to maintain going to the washroom to repair my hijab and used to be anxious it could slip. However, the Under Armour sports hijab is light-weight and breathable.Saman Munir
Under Armour revealed its first sports hijab, in August 2020, three years after Nike Inc. first revealed its Pro Hijab in 2017.
The hijab, which has built-in headphone access, has a hex-shaped mesh pattern for maximum breathability, sweat-wicking capability, and extra fast drying time.
Not only is it a fashion statement, but it is also very pragmatic in dealing with the pain points of Muslim female athletes. This is part of Under Armour’s series of goals and initiatives “to support a more diverse and inclusive future.”
Tommy Hilfiger Introduces First Hijab
Another big brand that is embracing diversity, in the same way, is Tommy Hilfiger. Tommy Hilfiger has launched its first hijab that has the letters “TH” printed throughout the garment. They follow in the footsteps of Anniesa Hasibuan, – who was the first designer to show a collection where all models wore the hijab – Dolce & Gabbana, DKNY, and Mango.
After the fashion industry has been criticized for its lack of diversity and racism, following the Black Lives Matter protests, the Hilfiger hijab could suggest major fashion brands are stepping forward with inclusive practices.The Guardian
What Businesses That Target Muslims Should Expect
Of course, we should not forget that the growing market for modest fashion plays an enormous part for both Under Armour and Tommy Hilfiger in their decision to launch hijab collections.
In fact, the number of brands entering the market keeps increasing. Muslim-friendly fashion items have gone mainstream. What does this mean for you?
Basically it is obvious that as a business owner or marketer you need to start looking where you can close the gap in the supply of halal-friendly products where demand is high currently. What’s the next big thing on the horizon?
Become the next Anniesa Hasibuan, or go out and look for the next Samin Munir. Be the first or improve what’s out there. As Muslims, it is not part of our history and identity to wait for someone else to create opportunities for us. There is nothing wrong with that at all when it happens. It’s just that today we have become too dependent on others to be our heroes.
And if you think that your efforts may not take off because you do not have the ability to reach a large audience like Under Armour can, think again.
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Therefore, you will have access to a large yet focused Muslim audience with pin-point accuracy.
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