UK Muslims are getting ready to immerse themselves in the electrifying atmosphere of Europe’s largest Eid festival, as Westfield London and Stratford City gear up to host this monumental post-Ramadan celebration in April. With festivities set to kick off from the 12th to the 14th of April at Westfield London, followed by the grand extravaganza […]
Category Archives: Multicultural Marketing
Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike.
What Does Multicultural Marketing Really Mean? Simply put, multicultural marketing is the external marketing strategy that is the result of an internal diversity and inclusion program of a business or organization. Isaac Mizrahi, of CMO Network, in his article for Forbes, Diversity And Inclusion And Multicultural Marketing Are Not The Same explains that: “Diversity helps […]