Ethical considerations are important to Muslim consumers who value responsible and conscientious business practices.
Category Archives: Halal Marketing
ChatGPT is arguably the most popular trending generative AI tool at the moment and marketers and advertisers just can’t get enough of it. ChatGPT stands for generative pretrained transformer. It is OpenAI’s artificial intelligence chatbot, released in November 2022, that can answer any question.
Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike.
On December 6, 2022, The Drum announced on its website that “Tesco’s Ramadan billboard wins top prize at The Drum Awards for Out of Home”. The campaign titled “Together this Ramadan” promoted solidarity with Muslims and was very well thought out and planned. Tesco is one of the biggest supermarket chains in the United Kingdom. […]
A study by Harris Poll Thought Leadership has brought to light some astonishing results. After you recover from the initial shock from the result of this study, we suggest you gear up to adapt your halal social media strategy fast. Here is what Abbey Lunney, Co-Founder of The Harris Poll Thought Leadership Practice, said about […]
To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing gaffes from time to time. Instead, we’re talking about developing a halal brand that fearlessly highlights its values, its culture, […]
In 2021, amid the height of the woke revolution in the United States and other nations, we emphasized the fact that Purpose Will Make or Break Your Halal Brand. The 2020 Zeno Strength of Purpose Study showed us that consumers are up to six times more likely to buy from a purpose-driven brand. According to […]
Muslim Ad Network asked some marketing/branding experts to analyze past Eid-Ul-Adha adverts by mainstream brands, such as Samsung, OM0, Coca-Cola, and Nestlé. Do they use any of the sentiment and history behind Eid-Ul-Adha in their advertisements? Eid-ul-Adha is one of the two Eids celebrated by Muslims around the world. It centers around prayer and animal […]
Thankfully, Muslims are present in every nook and corner of the world. And, Islamic religious festivals open up great opportunities to create an emotional bond with potential clients. Eid-Ul-Adha is around the corner. It is the second Eid of the year after Eid-Ul-Fitr. Modern-day marketing requires us to engage clients with different perspectives. Whether it’s […]
Why Your Halal Brand Needs Influencers According to Influencer Marketing Hub, influencer marketing is getting broader each day, “…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.” Moreover, “…influencers begin to venture into other categories outside their original niche. For instance, beauty influencers have also covered other areas […]