Category Archives: Halal Marketing

Leveraging AI for an Impactful Social Media Strategy to Reach Muslim Consumers

In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies […]

Elevating Halal Ads to New Heights With Private Marketplace

In the ever-evolving digital advertising landscape, precision, privacy, and personalization have become the holy grail for marketers. Private Marketplace (PMP) advertising is emerging as a game-changer, particularly for businesses looking to target the Muslim consumer niche with halal advertising at the dawn of the death of the third-party cookie. In this blog post, we will […]

Generative AI for Muslim Marketing and Advertising

ChatGPT is arguably the most popular trending generative AI tool at the moment and marketers and advertisers just can’t get enough of it. ChatGPT stands for generative pretrained transformer. It is OpenAI’s artificial intelligence chatbot, released in November 2022, that can answer any question.

Don’t Approach Eid Ad Campaigns Like Christmas Ad Campaigns

Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike.

Tesco’s Ramadan 2022 Campaign Wins the Praise of Experts and the Hearts of Muslims

On December 6, 2022, The Drum announced on its website that “Tesco’s Ramadan billboard wins top prize at The Drum Awards for Out of Home”. The campaign titled “Together this Ramadan” promoted solidarity with Muslims and was very well thought out and planned. Tesco is one of the biggest supermarket chains in the United Kingdom. […]

5 Surprising Gen Z Social Media Attitudes Halal Brands Must Know About

A study by Harris Poll Thought Leadership has brought to light some astonishing results. After you recover from the initial shock from the result of this study, we suggest you gear up to adapt your halal social media strategy fast. Here is what Abbey Lunney, Co-Founder of The Harris Poll Thought Leadership Practice, said about […]

Become a Powerful and Unapologetic Muslim Brand

To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing gaffes from time to time. Instead, we’re talking about developing a halal brand that fearlessly highlights its values, its culture, […]

How to Use Creatives to Bring Your Halal Brand Purpose to Life

In 2021, amid the height of the woke revolution in the United States and other nations, we emphasized the fact that Purpose Will Make or Break Your Halal Brand.  The 2020 Zeno Strength of Purpose Study showed us that consumers are up to six times more likely to buy from a purpose-driven brand. According to […]