Understanding MFA Sites and Their Impact on Your Halal Ads If you’ve spent any time online in the last two decades, you’ve likely encountered the allure of sensational headlines, luring you into slideshows and quirky content. These are the infamous made-for-advertising (MFA) sites. In the expansive field of programmatic advertising, the persistent threat of MFA […]
In this comparison blog, we will explore three prominent advertising platforms: Google Ads, Facebook Ads, and Muslim Ad Network (MAN). While Google Ads and Facebook Ads are widely used and offer extensive reach and targeting options, MAN stands out as a specialized platform designed to effectively reach the Muslim consumer market.
Online search and advertising are evolving in such a way that many halal brands are unsure where they will shift power. Will Google remain the most dependable search engine once the dust settles?
If you are a brand that targets Muslim audiences, you should consider advertising to Muslims through audio ads. As mentioned in a previous article, ad revenue in the audio digital channel is expected to reach $7.9 billion by 2025. However, knowing how to advertise to Muslim audiences using audio is vital and it all starts […]
In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For the second part, we surveyed over 200 Muslim consumers. The aim was to understand Muslim […]
What is Connected TV? One of the most spoken-about subjects in the world of marketing in 2021 was Connected TV (CTV). Experts believe that CTV is drastically changing the way brands view their approach to advertising, currently, and in the future. This is the reason why Muslim brands, businesses, and organizations that advertise to Muslims […]
While 2021 was a record year for ad spending, even more growth is expected in 2022. According to the most prominent global ad agencies (Magna, Zenith, and GroupM), the U.S. ad market will exceed $300 billion and the global ad market will surpass $700 billion. For your organization to capitalize on this opportunity, you must […]
Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at whether Muslim brands should be active on the metaverse. Today, we look at whether Muslim brands should advertise on retail media networks. […]
There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. Yet other sectors have thrived during the crisis, especially those in eCommerce with the future looking bright. Here’s a look […]
This Ramadan, in the midst of the pandemic, is unlike any other Ramadan. No, not in a doom and gloom way. It’s quite the opposite of that. It is a Ramadan of opportunity for us to accept the test from Allah and rise up to the occasion. Here are six things we are doing at […]