Category Archives: Islamic Advertising

Preparing Your Marketing for Ramadan 2021- Part 5

Mail and Email as Promoting Tools for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan […]

Preparing Your Marketing for Ramadan 2021 – Part 1

Ramadan Muslim Consumer Behavior Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan Part 6: Creating a […]

Another Muslim Prayer App Tracking Users – What’s Next for Muslim Consumers?

After waking up to the scary reality of having their personal data sold to military contractors by Muslim Pro, Muslims find themselves yet again in the same predicament. This time via a similar prayer app: Salaat First. Salaat First has been downloaded over ten million times. This popular app that reminds Muslims when to pray, […]

The $3 Trillion Reason Why Mainstream Brands Cannot Ignore The Muslim Consumer Market

The Global Halal Economy is Heading Towards $3 Trillion in 2023 In 2018, the State of the Global Islamic Economy Report 2018/19  reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. The same report for 2020/21 defines “Islamic economy” as follows: “Sectors comprising core […]

What’s Your Online Marketing Mix for Your Halal Business?

Do you have an online marketing mix for your Muslim Audience? If you do, congratulations, you have the fundamentals of a successful halal business in place. If you don’t, it’s OK. Stick around and let me help you create one. Your online marketing mix for your Muslim business will help you shape every element of […]

TikTok Introduces Marketing Partner Program For Advertisers – Is it Suitable for Muslim Businesses?

As a Muslim business owner or a marketer working for a Muslim business, you must engage your audience where they hang out. It is however never the case that all platforms where your audiences hang out are engagement-friendly.  For a long time TikTok was the kind of platform where it was hard to engage audiences […]

What You Must Know About Islamic Advertising Principles

One of the most important things in a Muslim’s life is not going about business as usual while being ignorant of his or her Creator’s rules and regulations. This is true for all his or her actions, including the business they run, and that would include how he or she advertises and promotes his or […]