Category Archives: Islamic Advertising

Marketing/Branding Experts Analyze Past Eid-Ul-Adha Adverts by Mainstream Companies

Muslim Ad Network asked some marketing/branding experts to analyze past Eid-Ul-Adha adverts by mainstream brands, such as Samsung, OM0, Coca-Cola, and Nestlé. Do they use any of the sentiment and history behind Eid-Ul-Adha in their advertisements? Eid-ul-Adha is one of the two Eids celebrated by Muslims around the world. It centers around prayer and animal […]

Multicultural Marketing – Risk of Not Representing Muslims

What Does Multicultural Marketing Really Mean? Simply put, multicultural marketing is the external marketing strategy that is the result of an internal diversity and inclusion program of a business or organization. Isaac Mizrahi, of CMO Network, in his article for Forbes, Diversity And Inclusion And Multicultural Marketing Are Not The Same explains that: “Diversity helps […]

7 Eid Mubarak Ads: What’s Your Take on Them?

The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look at how different brands brought out ads during these two joyous occasions and highlight the good and the not-so-good.  1- […]

How to Create an Inclusive Eid Ad Campaign

While mainstream advertising has recently started to take diversity and inclusion into account, Islam has been advocating it for one and a half millennia. Yet today most of the advertising targeted toward Muslims is very monotonous in nature and ethnocentric (to apply one’s own culture or ethnicity as a frame of reference) at best. This […]

Preparing Your Marketing for Ramadan 2022- Part 6

Creating a Community Around Your Brand for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan […]

Preparing Your Marketing for Ramadan 2022- Part 5

Mail and Email as Promoting Tools for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan Part 6: Creating a Community Around […]

Preparing Your Marketing for Ramadan 2022 – Part 1

Ramadan Muslim Consumer Behavior Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan Part 6: Creating a Community Around Your Brand for Ramadan […]

14 Experts Share an Insider Look at Opportunities for Muslim Niche Markets in 2022

In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market where they can do mass marketing. The article goes on to highlight the approach brands need to take to identify […]

Answering 3 Questions Most Muslim Publishers Ask About Google AdSense

Muslim Ad Network’s very existence came about because Tabish Hasan – CEO at MAN – owned a couple of popular Muslim websites, and wanted to monetize traffic through advertisements. He was not satisfied with the existing options such as Google AdSense as they did not take Islamic advertising principles into consideration. For instance, the existing […]

Should Muslim Brands Advertise on Retail Media Networks?

Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at whether Muslim brands should be active on the metaverse. Today, we look at whether Muslim brands should advertise on retail media networks. […]