Monthly Archives: July 2021

5 Myths About Targeting Muslim Consumers You Must Leave Behind Today

Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is that targeting Muslims is going to take off even faster in the coming years. With that in mind, many mainstream […]

Brands for Social Justice: It’s Not All About Profit for Muslim Businesses

Ginetta Sagan once said: Silence in the face of injustice is complicity with the oppressor. Today the pressure on brands to speak up for social justice is coming from protestors on the streets but also by both customers and employees. Neutrality is no longer an option. Brands Taking Action Against Social Injustice  In the summer […]