In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies […]
Category Archives: Web3
The Problem With Consumer Data Today Today, more than ever, Muslims and those of other faiths have embraced the digital world to become an integral part of who they are and what their lives look like. For more than two decades consumers have been leaving digital footprints that have dehumanized them by turning them into […]
In our previous discussion about Web3, we discussed how to market to Muslims in this environment effectively. In part one of the two-part blog series, we introduced you to Web3 from a halal marketing perspective. In part two, we discussed how your halal brand could leverage Web3 to target Muslim consumers. In this article, we […]
We recently published an article to help you find the right influencers for your halal marketing. What if you were able to take it a step further and work with a virtual influencer, better known as a meta-influencer in the metaverse? “A virtual influencer, at times described as a virtual persona or virtual model, is […]
An Introduction to Web3 from a Halal Marketing Perspective How to Leverage Web3 to Target Muslim Consumers In the first part of the series, we introduced the concept of Web3 from a halal marketing perspective. Now we will go into the strategies and tactics that you can use to market and advertise to Muslims on […]
An Introduction to Web3 from a Halal Marketing Perspective How to Leverage Web3 to Target Muslim Consumers As a result of Web3 or as it’s also known, Web 3.0, marketing professionals may be able to take advantage of many innovative advancements in the decentralized web. We do need to keep in mind that Web3 is […]