With the conclusion of the third quarter of the year, now is the ideal moment to revisit ongoing trends, particularly within marketing. These trends offer valuable insights into consumers’ cutting-edge interests and behaviors, which are crucial for steering a customer-centric Muslim business. Here are some noteworthy promotional trends halal businesses and Muslim brands can implement […]
Category Archives: Trends
The key for Muslim businesses and entrepreneurs in becoming successful is staying on top of the marketing and social media trends and changes. One of the biggest players to keep an eye on is Meta which owns WhatsApp, Facebook, Instagram, and now Meta Threads. We take a look at Meta Threads and whether you should […]
Halal advertising must get serious about ID Resolution or get left behind. But, what is ID Resolution? Find out before it is too late.
Discover what social media trends will look like in the next five years, as the landscape changes all the time.
Who is Generation Alpha? Gen Alpha encompasses those born from 2010 to 2024, so the oldest members of Gen Alpha are already 11 years old at the time of writing this article. In a 2008 report, consulting firm McCrindle introduced the term “Generation Alpha.” The firm recently estimated that this generation will be the largest […]
In our previous discussion about Web3, we discussed how to market to Muslims in this environment effectively. In part one of the two-part blog series, we introduced you to Web3 from a halal marketing perspective. In part two, we discussed how your halal brand could leverage Web3 to target Muslim consumers. In this article, we […]
A study by Harris Poll Thought Leadership has brought to light some astonishing results. After you recover from the initial shock from the result of this study, we suggest you gear up to adapt your halal social media strategy fast. Here is what Abbey Lunney, Co-Founder of The Harris Poll Thought Leadership Practice, said about […]
Looking ahead to 2023, it is time to talk about what your halal brand needs to focus on to gain a strategic advantage over competitors. 1- Inflation Marketing Given the times we are in and the events across the globe, we have to talk about adapting the marketing of your halal business to consumer behavioral […]
1- What is Conversational Marketing? Conversational marketing is the intersection of marketing and conversational artificial intelligence or automation. It is a method of interacting with website visitors and generating leads through dialogue-driven activities. This type of inbound marketing will set you up to prioritize interactions with Muslim customers over one-way brand communication. You can build […]
Muslim Marketing and VUCA Download Free Ebook: THE ULTIMATE GUIDE TO UNDERSTANDING AND MARKETING TO THE MUSLIM CONSUMER Never before has the business climate been so volatile, especially for businesses targeting minorities such as Muslims. The acronym VUCA refers to the new business ecology in which nothing appears steady, stable, or reliable. The acronym VUCA […]
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