Who is Generation Alpha? Gen Alpha encompasses those born from 2010 to 2024, so the oldest members of Gen Alpha are already 11 years old at the time of writing this article. In a 2008 report, consulting firm McCrindle introduced the term “Generation Alpha.” The firm recently estimated that this generation will be the largest […]
Category Archives: Muslim Market News
“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal plan of entering the Muslim market. In 2016, Tabish Hasan, Chief Executive of Muslim Ad […]
In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For the second part, we surveyed over 200 Muslim consumers. The aim was to understand Muslim […]
In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market where they can do mass marketing. The article goes on to highlight the approach brands need to take to identify […]
There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. Yet other sectors have thrived during the crisis, especially those in eCommerce with the future looking bright. Here’s a look […]
The Global Halal Economy is Heading Towards $3 Trillion in 2023 In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. The same report for 2020/21 defines “Islamic economy” as follows: “Sectors comprising core […]
A while back we discussed 14 Tips When Shutting Down Your Business Due to the COVID-19 Crisis for a Quick Bounce Back. During the last few days, we have been witnessing some relaxation on restrictions in the Middle-East and Europe and hopefully, soon we will be able to say the same for North America. We […]
First the COVID-19 pandemic and then the war in Ukraine that has caused inflation records to be broken globally. What’s next? Should brands stop advertising every time there is a crisis? Concrete evidence based on previous crises shows that you should do just the opposite. We start with a fascinating research paper by Kate Nichols […]
This Ramadan, in the midst of the pandemic, is unlike any other Ramadan. No, not in a doom and gloom way. It’s quite the opposite of that. It is a Ramadan of opportunity for us to accept the test from Allah and rise up to the occasion. Here are six things we are doing at […]