In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and alignment with values play significant roles. Here’s a comprehensive look at how different AIs might assess your brand and why […]
Category Archives: Muslim Consumer
The explosive growth that the Halal industry is experiencing is definitely something worthy of celebration. Continual success in Islamically-aligned products and services means that Muslims, irrespective of their location or ethnic background, will be able to live more authentically and without compromise. Socio-political contexts have influenced this growth in many significant ways; this is especially […]
In our previous discussion on the potential of Generative AI (Gen AI) in Muslim marketing and advertising, we explored its capabilities in personalizing content and enhancing consumer engagement. As we dive deeper, this second part will address the practical applications, ethical considerations, and future outlook for Gen AI in targeting Muslim consumers. Personalization at Scale […]
digital advertising, digital marketing, Influencer Marketing, Internet Advertising, Islamic Advertising, Modest Fashion, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, social media, Trends
Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok and Instagram for information and discovery. This trend is part of a broader movement among […]
Introduction In the dynamic marketplace of the United States, consumers encounter a multitude of choices every day, ranging from everyday necessities to sought-after fashion labels. Among this array of options, the diverse and vibrant Muslim community emerges as a notable force, impacting consumer trends significantly. Based on the report: “Muslim Consumers Choose Between Rival Brands […]
Zero-party data is information that your Muslim customer voluntarily gives to your marketing or sales team.
More than a hundred thousand active communities, endless conversations, and authentic human connections can be found on Reddit. Whether you enjoy breaking news, fashion, conspiracy facts, or funny videos, you will find a Reddit community for your Muslim brand to engage users. Why Market Your Muslim Brand on Reddit? The “2023 Social Analytics Guide to […]
On December 6, 2022, The Drum announced on its website that “Tesco’s Ramadan billboard wins top prize at The Drum Awards for Out of Home”. The campaign titled “Together this Ramadan” promoted solidarity with Muslims and was very well thought out and planned. Tesco is one of the biggest supermarket chains in the United Kingdom. […]
Advertising diversity can be challenging to achieve. It does not take a major blunder for a brand to face backlash over an advertisement. This has made brands extremely cautious about how they portray minorities in their advertisements. However, during the holiday season, diversity is thrown out the window, and, aside from tokenism, minority groups such […]