Category Archives: muslim consumer market

Evidence Shows that You Should Keep Advertising During a Recession

As promised, during this year’s Ramadan and throughout the COVID-19 pandemic we will be helping you with tips to come out of the crisis stronger. So, when I was doing research for this article, I came upon something fascinating. It’s a research paper by Kate Nichols of Elon University titled “Influence of Advertising During the […]

6 Things MAN is Doing During a COVID-19 Impacted Ramadan Which You Can Do Too

This Ramadan, in the midst of the pandemic, is unlike any other Ramadan. No, not in a doom and gloom way. It’s quite the opposite of that. It is a Ramadan of opportunity for us to accept the test from Allah and rise up to the occasion. Here are six things we are doing at […]

How to Market to Muslims for Ramadan 2020 During the COVID-19 Pandemic

Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter. According to […]

Your Business After the COVID-19 Pandemic: Going Through The 4 Phases

Here at Muslim Ad Network, we care about you and your business. We are still offering free online advertising to help your business cope with the COVID-19 pandemic. I figured we are now in a situation where you, my dear reader, are not interested in some generic, actionable blog post. If we are to offer […]

3 Tips for Marketing to Muslims and Not Get The Cold Shoulder

At the time of writing this post, Ramadan is just around the corner. Businesses, both Muslim-owned and not, know that this is a time when a large part of the population will be more prone to buying stuff. Yes, it is a time of spirituality and prayer, but it is also a time of festivity […]

Setting A Foolproof Online Marketing Strategy for Muslim Brands

ccording to Statista, the halal product market is expected to grow from 45.3 billion U.S. dollars in 2016 to over 58.3 billion by 2022. The largest sector of the global halal industry is Islamic finance with a 43 percent share of the market, followed by halal food with a 36 percent market share. The question is, how do Muslim businesses reach out to the right customer at the right time?

Why Should Muslim Business Owners Adapt to Digital Transformation?

The rapid change and development of digital technologies in the last decade forces companies to follow and adapt to innovations in this area. For the most part, businesses are aware that they have to use digital channels in order to maintain a healthy relationship with their key stakeholders and audiences. But few know exactly how […]

The Inevitable Rise of Digital Advertising Continues

Digital advertising is the promotion of your brand or product through online channels. Social media sites, search engines, and news websites are the areas where digital advertising is most common. Digital advertising is first and foremost an important activity in terms of reaching a wide customer potential of a product or service in a short […]

How the Halal Consumer Market is Developing with the Growing Muslim Population and Islamic Economies

“Halal” is an Arabic word which means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and drinks are considered halal unless they are clearly stated as forbidden in the Qur’an and hadith. Muslim consumers prefer that […]

Sustainable Modest Fashion and Muslim Consumers

One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the steps taken by brands in this regard? Nowadays, terms such as sustainability, environmentalism, and recycling are frequently brought up. But […]