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Category Archives: muslim consumer market

The $3 Trillion Reason Why Mainstream Brands Cannot Ignore The Muslim Consumer Market

The Global Halal Economy is Heading Towards $3 Trillion in 2023 In 2018, the State of the Global Islamic Economy Report 2018/19  reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. The same report for 2020/21 defines “Islamic economy” as follows: “Sectors comprising core […]

How to Create a Halal Brand Personality to Gain Brand Loyalty Among Young Modest Fashion Consumers

The modest fashion industry today is worth $283 billion globally. Meanwhile, the global Islamic clothing market is estimated to rise to $361 billion by 2023. The growing competition in the modest fashion industry is starting to become a challenge for businesses to stay relevant in the market. Established fashion houses like Dolce & Gabanna, Burberry, […]

Under Armour and Tommy Hilfiger Launch Hijabs – What it Means for You

Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone be a consultant for Under Armour for the launch of their first sports hijab. Saman […]

7 Hard Truths You Will Face When Targeting Muslim Audiences

Today I want to take you through the realities of owning a business that targets Muslim audiences. In order to validate what I am communicating, I will be quoting three business owners who I had the pleasure of interviewing around March 2020. 1) Having the Right Motivation and Intention If you are starting out on […]

We Scored Joe Biden on His Chances of Making the Muslim Vote Work for Him

A Marketing Perspective on Joe Biden Making the Muslim Voters Matter for His 2020 Election Campaign Look, one of the things that I think is important is I wish we taught more in our schools about the Islamic faith. That’s Joe Biden, the knight in shining armor who is supposed to save the American nation […]

3 Ways of Cutting Through the Noise to Reach Muslim Consumers

Today’s article is designed to help you market to Muslim consumers in a way that doesn’t have to deal with the clutter of competitors as much as you would have to. No, it does not involve flying satellites over your audience’s homes and listening to their table conversation to know their most intimate needs. Instead, […]

Evidence Shows that You Should Keep Advertising During a Recession

As promised, during this year’s Ramadan and throughout the COVID-19 pandemic we will be helping you with tips to come out of the crisis stronger. So, when I was doing research for this article, I came upon something fascinating. It’s a research paper by Kate Nichols of Elon University titled “Influence of Advertising During the […]

6 Things MAN is Doing During a COVID-19 Impacted Ramadan Which You Can Do Too

This Ramadan, in the midst of the pandemic, is unlike any other Ramadan. No, not in a doom and gloom way. It’s quite the opposite of that. It is a Ramadan of opportunity for us to accept the test from Allah and rise up to the occasion. Here are six things we are doing at […]

How to Market to Muslims for Ramadan 2020 During the COVID-19 Pandemic

Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter. According to […]

Your Business After the COVID-19 Pandemic: Going Through The 4 Phases

Here at Muslim Ad Network, we care about you and your business. We are still offering free online advertising to help your business cope with the COVID-19 pandemic. I figured we are now in a situation where you, my dear reader, are not interested in some generic, actionable blog post. If we are to offer […]