Category Archives: muslim consumer market

Why Gen Z Muslims Are Turning to Social Media Over Google for Searches

In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok and Instagram for information and discovery. This trend is part of a broader movement among […]

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement

What Muslim Brands Must Know About  Meta’s AI-driven Advertising

When Meta decided to shut down the ability for Facebook advertisers to serve ads based on religion and ethnicity, Muslim brands struggled to find an alternative solution. But does Meta’s new AI-driven advertising fix this issue?

$1.8 Billion in Donations Raised in Ramadan and How Your Charity Can Capitalize

Understanding the Motivation Behind the Surge of Charity Donations During Ramadan Muslims worldwide, take the opportunity that Ramadan presents to give more to charity. Muslims believe the rewards for good deeds, during the holy month of Ramadan, are multiplied immensely. According to Give Brite, UK Muslims donated 150 million pounds to charity during Ramadan in […]

Muslim Gen Z Marketing 101

Businesses are quickly recognizing Generation Z as a significant target market. This generation of Muslim consumers is in school, furthering their education, or has already begun their career path. As a result, they will have a lot more money to spend in the coming years. And this generation already has a significant influence on their […]

At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?

“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal plan of entering the Muslim market. In 2016, Tabish Hasan, Chief Executive of Muslim Ad […]

Muslim Consumers and Voice Search – What You Need to Know

Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need to keep pressing the “enter/return” button over and over again. And although the first mouse felt like you were holding a brick in […]

Preparing Your Marketing for Ramadan – Part 5

Mail and Email as Promoting Tools for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers Part 5: Mail and Email as Promoting Tools for Ramadan Part 6: Creating a Community Around […]

14 Experts Share an Insider Look at Opportunities for Muslim Niche Markets in 2022

In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market where they can do mass marketing. The article goes on to highlight the approach brands need to take to identify […]

Should Muslim Brands Advertise on Retail Media Networks?

Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at whether Muslim brands should be active on the metaverse. Today, we look at whether Muslim brands should advertise on retail media networks. […]