Category Archives: The Metaverse

Marketing to Muslim Consumers With Meta-influencers

We recently published an article to help you find the right influencers for your halal marketing. What if you were able to take it a step further and work with a virtual influencer, better known as a meta-influencer in the metaverse?  “A virtual influencer, at times described as a virtual persona or virtual model, is […]

Halal Advertising in the Metaverse

In the summer of 2021 we discussed the concept of halal brands taking part in the metaverse, in the article “Is the Metaverse the New Online Frontier for Halal Brands?”. In it, we discussed: What the metaverse is and why it is awesome  How the metaverse and NFTs are manifesting themselves in consumer markets What […]

Is the Metaverse the New Online Frontier for Halal Brands?

The internet has kept on evolving from the day it came into our lives. We’ve gone from email being the best thing that ever happened. Then we moved on to social media, mobile, virtual reality, augmented reality, and artificial intelligence. All these iterations of the internet, however, may not have been as big as the […]