Monthly Archives: January 2024

Ameera’s Ramadan Charity Advertising Jitters

Ramadan Charity Campaign Ameera just stood there in panic, her senses amplified. She could hear her heartbeat and even feel the blood flow through her veins. At the same time, the office ambiance became muffed. She didn’t make eye contact with Roger, her boss and Marketing Director at Giving Today Charity. She just stood there […]

In-Depth Look: AI Replacing Halal Marketing and Advertising Experts

The ongoing evolution of artificial intelligence (AI) has triggered robust debates within the halal marketing and advertising sectors, particularly regarding the potential replacement of human efforts in certain agency functions. Forbes’ Agency Council members recently dissected this issue in their article “Why AI Will Never Fully Replace Humans In 19 Agency Service Areas,” shedding light […]

Contextual Advertising and the Future of Halal Ads

As we step into 2024, the halal ads landscape is undergoing a significant transformation. One of the key players in this transformation is contextual advertising which is seeing an enormous revival. Predicted to experience a 13.8% annual growth between now and 2030, contextual advertising is expected to play a major role in the post-cookie era. […]