Monthly Archives: February 2023

Is Your Halal Advertising Ready for Gen Alpha?

Who is Generation Alpha? Gen Alpha encompasses those born from 2010 to 2024, so the oldest members of Gen Alpha are already 11 years old at the time of writing this article. In a 2008 report, consulting firm McCrindle introduced the term “Generation Alpha.” The firm recently estimated that this generation will be the largest […]

Why Your Halal Business Should Care About Digital Advertising Carbon Footprint

With the advent of digital advertising, marketers were given a once-in-a-lifetime opportunity to improve their environmental performance. Unlike print advertising, your digital advertising does not require any raw materials. Among many things, your halal ads do not necessitate cutting down trees to create paper or pumping hydrocarbons from the earth’s crust to make the ink. […]

$1.8 Billion in Donations Raised in Ramadan and How Your Charity Can Capitalize

Understanding the Motivation Behind the Surge of Charity Donations During Ramadan Muslims worldwide, take the opportunity that Ramadan presents to give more to charity. Muslims believe the rewards for good deeds, during the holy month of Ramadan, are multiplied immensely. According to Give Brite, UK Muslims donated 150 million pounds to charity during Ramadan in […]