Monthly Archives: May 2022

How to Target Muslim Audiences on Facebook – A Quick Solution

So you want to know how to target Muslim audiences after Facebook removed the ability to run ads based on religious interests and politics? As a result of a series of Senate hearings regarding documents leaked by whistleblower Frances Haugen, Meta – the company that now stands behind Facebook – faces increased scrutiny. This is […]

Multicultural Marketing – Risk of Not Representing Muslims

What Does Multicultural Marketing Really Mean? Simply put, multicultural marketing is the external marketing strategy that is the result of an internal diversity and inclusion program of a business or organization. Isaac Mizrahi, of CMO Network, in his article for Forbes, Diversity And Inclusion And Multicultural Marketing Are Not The Same explains that: “Diversity helps […]

Google Play Store Data Safety – What it Means for Your Islamic App

Islamic Apps and Data Privacy Scandals Remember the shocking news that broke in November 2020 about Muslim Pro? If you don’t, here is a quick reminder. Muslim Pro’s maker allegedly sold user location data to a broker who subsequently supplied the data to U.S. military contractors. Although there are plenty of Islamic apps that respect […]