Author Archives: Alina Afridi

Enhancing Muslim Brand Marketing: Embracing Augmented Reality

In today’s fast-paced world, marketing strategies constantly evolve to capture the attention of diverse audiences. For Muslim brands and those aiming to target Muslim consumers, integrating Augmented Reality (AR) into marketing campaigns can be a game-changer. AR offers a dynamic and immersive way to engage with audiences, making it an ideal tool for brands looking […]

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement

Leveraging AI for an Impactful Social Media Strategy to Reach Muslim Consumers

In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience‚Äôs unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies […]