Understanding Gender Washing In recent years, the phenomenon of “Gender Washing” has become all too familiar. Brands flood our screens with ads during International Women’s Day, donning slogans of solidarity and empowerment. However, these messages often ring hollow when examined against the backdrop of women’s global struggles. While these brands may champion women’s rights in […]
Author Archives: Guest Contributor
Thankfully, Muslims are present in every nook and corner of the world. And, Islamic religious festivals open up great opportunities to create an emotional bond with potential clients. Eid-Ul-Adha is around the corner. It is the second Eid of the year after Eid-Ul-Fitr. Modern-day marketing requires us to engage clients with different perspectives. Whether it’s […]
ccording to Statista, the halal product market is expected to grow from 45.3 billion U.S. dollars in 2016 to over 58.3 billion by 2022. The largest sector of the global halal industry is Islamic finance with a 43 percent share of the market, followed by halal food with a 36 percent market share. The question is, how do Muslim businesses reach out to the right customer at the right time?
The rapid change and development of digital technologies in the last decade forces companies to follow and adapt to innovations in this area. For the most part, businesses are aware that they have to use digital channels in order to maintain a healthy relationship with their key stakeholders and audiences. But few know exactly how […]
Digital advertising is the promotion of your brand or product through online channels. Social media sites, search engines, and news websites are the areas where digital advertising is most common. Digital advertising is first and foremost an important activity in terms of reaching a wide customer potential of a product or service in a short […]
“Halal” is an Arabic word that means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and drinks are considered halal unless they are clearly stated as forbidden in the Qur’an and hadith. Muslim consumers prefer that […]
One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the steps taken by brands in this regard? Nowadays, terms such as sustainability, environmentalism, and recycling are frequently brought up. But […]
Traditional marketing and advertising methods that used to be effective in the past could serve the needs of any business and increase the demand for the product or service they offer. But times have changed, and while the need for marketing is still necessary, the channels which are most effective for marketing process have changed. […]
Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and boring for large number of Millennial and Y generation Muslims. When we do a quick search on modest fashion through […]
It is a fact that Islam is the world’s fastest growing religion. Therefore, the number of Muslim consumers who have high purchasing power is growing rapidly in every market. State of the Global Islamic Economy Report has indicated that Muslim consumers spent $1.9 trillion in 2015 globally and this figure is expected to be more […]
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