Why You Should Leverage TikTok for Ramadan 2024 TikTok has witnessed a colossal uptick in activity during the Ramadan season. The compelling statistics that underscore the platform’s widespread appeal, present insights that both mainstream and Muslim brands should take note of. 1. User Engagement: According to the 2023 TikTok Ramadan Guide, TikTok users are more […]
Author Archives: alwi Suleiman
Ramadan Charity Campaign Ameera just stood there in panic, her senses amplified. She could hear her heartbeat and even feel the blood flow through her veins. At the same time, the office ambiance became muffed. She didn’t make eye contact with Roger, her boss and Marketing Director at Giving Today Charity. She just stood there […]
The ongoing evolution of artificial intelligence (AI) has triggered robust debates within the halal marketing and advertising sectors, particularly regarding the potential replacement of human efforts in certain agency functions. Forbes’ Agency Council members recently dissected this issue in their article “Why AI Will Never Fully Replace Humans In 19 Agency Service Areas,” shedding light […]
As we step into 2024, the halal ads landscape is undergoing a significant transformation. One of the key players in this transformation is contextual advertising which is seeing an enormous revival. Predicted to experience a 13.8% annual growth between now and 2030, contextual advertising is expected to play a major role in the post-cookie era. […]
Teenage Social Media Preferences in 2023 In an ever-changing digital landscape, insights from a recent Pew Research report titled “Teens, Social Media and Technology 2023” shed light on the current trends among U.S. teenagers aged 13 to 17. Despite ongoing concerns about the impact of social media on the younger generation, the report highlights the […]
Understanding MFA Sites and Their Impact on Your Halal Ads If you’ve spent any time online in the last two decades, you’ve likely encountered the allure of sensational headlines, luring you into slideshows and quirky content. These are the infamous made-for-advertising (MFA) sites. In the expansive field of programmatic advertising, the persistent threat of MFA […]
In the ever-evolving digital advertising landscape, precision, privacy, and personalization have become the holy grail for marketers. Private Marketplace (PMP) advertising is emerging as a game-changer, particularly for businesses looking to target the Muslim consumer niche with halal advertising at the dawn of the death of the third-party cookie. In this blog post, we will […]
Explore the imperative of embracing diversity in Halal advertising. Learn how to authentically represent the rich diversity of the Muslim community and harness the power of AI for effective outreach. Discover the importance of multicultural marketing for Muslims.
Given the ever-evolving nature of the digital landscape, it is challenging to know with absolute certainty the forthcoming developments in social media trends within the next three years. Nonetheless, there are certain trends expected to persist or surface in the coming years, with relevance to Muslim consumers as part of the larger consumer population in 2024.