Teenage Social Media Preferences in 2023 In an ever-changing digital landscape, insights from a recent Pew Research report titled “Teens, Social Media and Technology 2023” shed light on the current trends among U.S. teenagers aged 13 to 17. Despite ongoing concerns about the impact of social media on the younger generation, the report highlights the […]
Author Archives: alwi Suleiman
Understanding MFA Sites and Their Impact on Your Halal Ads If you’ve spent any time online in the last two decades, you’ve likely encountered the allure of sensational headlines, luring you into slideshows and quirky content. These are the infamous made-for-advertising (MFA) sites. In the expansive field of programmatic advertising, the persistent threat of MFA […]
In the ever-evolving digital advertising landscape, precision, privacy, and personalization have become the holy grail for marketers. Private Marketplace (PMP) advertising is emerging as a game-changer, particularly for businesses looking to target the Muslim consumer niche with halal advertising at the dawn of the death of the third-party cookie. In this blog post, we will […]
Explore the imperative of embracing diversity in Halal advertising. Learn how to authentically represent the rich diversity of the Muslim community and harness the power of AI for effective outreach. Discover the importance of multicultural marketing for Muslims.
Given the ever-evolving nature of the digital landscape, it is challenging to know with absolute certainty the forthcoming developments in social media trends within the next three years. Nonetheless, there are certain trends expected to persist or surface in the coming years, with relevance to Muslim consumers as part of the larger consumer population in 2024.
With the conclusion of the third quarter of the year, now is the ideal moment to revisit ongoing trends, particularly within marketing. These trends offer valuable insights into consumers’ cutting-edge interests and behaviors, which are crucial for steering a customer-centric Muslim business. Here are some noteworthy promotional trends halal businesses and Muslim brands can implement […]
A Halal Advertising Paradigm Shift is Here Digital privacy has witnessed substantial growth in prominence in the last half-decade. Many advertisers find themselves torn between their opinions regarding privacy and their actions to safeguard it. Some do care deeply about the issue but prefer someone else to handle it. As Muslim marketing and advertising practitioners […]
The Problem With Consumer Data Today Today, more than ever, Muslims and those of other faiths have embraced the digital world to become an integral part of who they are and what their lives look like. For more than two decades consumers have been leaving digital footprints that have dehumanized them by turning them into […]
In this all-encompassing article, we will delve into the heart of nostalgia marketing, explore its profound impact on brand triumph, and showcase compelling examples that illuminate its effectiveness.