Author Archives: alwi Suleiman

Generative AI for Muslim Marketing and Advertising

ChatGPT is arguably the most popular trending generative AI tool at the moment and marketers and advertisers just can’t get enough of it. ChatGPT stands for generative pretrained transformer. It is OpenAI’s artificial intelligence chatbot, released in November 2022, that can answer any question.

What Muslim Brands Must Know About  Meta’s AI-driven Advertising

When Meta decided to shut down the ability for Facebook advertisers to serve ads based on religion and ethnicity, Muslim brands struggled to find an alternative solution. But does Meta’s new AI-driven advertising fix this issue?

Don’t Approach Eid Ad Campaigns Like Christmas Ad Campaigns

Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike.

Deinfluencing and Your Muslim Brand

In a social media u-turn, one of the most popular trends dominating attention on TikTok encourages users to stop spending too much. Users are being urged, by a new generation of influencers, to practice sustainability and abstain from passing fashion trends.

Is Your Halal Advertising Ready for Gen Alpha?

Who is Generation Alpha? Gen Alpha encompasses those born from 2010 to 2024, so the oldest members of Gen Alpha are already 11 years old at the time of writing this article. In a 2008 report, consulting firm McCrindle introduced the term “Generation Alpha.” The firm recently estimated that this generation will be the largest […]

Why Your Halal Business Should Care About Digital Advertising Carbon Footprint

With the advent of digital advertising, marketers were given a once-in-a-lifetime opportunity to improve their environmental performance. Unlike print advertising, your digital advertising does not require any raw materials. Among many things, your halal ads do not necessitate cutting down trees to create paper or pumping hydrocarbons from the earth’s crust to make the ink. […]

$1.8 Billion in Donations Raised in Ramadan and How Your Charity Can Capitalize

Understanding the Motivation Behind the Surge of Charity Donations During Ramadan Muslims worldwide, take the opportunity that Ramadan presents to give more to charity. Muslims believe the rewards for good deeds, during the holy month of Ramadan, are multiplied immensely. According to Give Brite, UK Muslims donated 150 million pounds to charity during Ramadan in […]

How Web3 Will Change Advertising to Your Muslim Audience

In our previous discussion about Web3, we discussed how to market to Muslims in this environment effectively. In part one of the two-part blog series, we introduced you to Web3 from a halal marketing perspective. In part two, we discussed how your halal brand could leverage Web3 to target Muslim consumers. In this article, we […]