Mail and Email as Promoting Tools for Ramadan
Part 1: Ramadan Muslim Consumer Behavior
Traditional mail is like radio, it never seems to go away despite all the advancements in technology. In fact, traditional mail nowadays has a romantic feeling to it. Especially during the holiday season.
With Ramadan fast approaching at the time of writing this blog post, we take a look at how to utilize both traditional mail and email to engage and convert Muslim consumers during this holy month.
Ramadan Cards or Gifts
Yes, it’s not quite customary for Muslims to receive ‘Ramadan cards’. But that’s what makes it even more special. As the first brand out there or one of the first few doing so may keep you top of mind for quite some time. Design and send ‘Ramadan cards’ or small gifts to loyal customers and vendors through traditional mail. They will appreciate the thoughtful and personalized approach.
It’s not just about gaining new Muslim customers during Ramadan. Delight your current customers by sending them an eCard, thanking them for being a customer, and providing them with a special offer.
This can be done separately or in tandem with the first item on this list: “Ramadan Cards or Gifts”.
Pre/Post Ramadan Email
Send out an email before and after the holy month of Ramadan, announcing pre/post-Ramadan deals, or encouraging your Muslim audience to redeem gift cards and offers.
You can make it even more special by sending the gift cards through traditional mail.
Ramadan Themed Newsletter
Create catchy Ramadan- themed newsletters with engaging titles such as below (make sure it is in line with your brand personality):
- “How to keep focus at work during long summer Ramadan days” – HR Agency
- “How to lose weight instead of gaining weight in Ramadan” – Nutritionist
- “What happens to your muscle mass when you fast in Ramadan?” – Fitness Coach
Promote Social Media
Promote your Ramadan-based social media campaigns via email, with screenshots to pique interest. On the flip side, you can let people know via social media if there’s a special offer waiting for them in their inbox.
Local Event Email Bulletin
Ramadan is a great time to connect with people who live and work in your community. Plan a special event for local shoppers. Even if you do not have a brick-and-mortar store you can still do something virtual. A virtual event is very relevant during these times of COVID-19.
Charity Event Email Promo
If you plan to organize a charitable event, promote your charity event via Twitter or Instagram hashtag via email. If you don’t have a dedicated hashtag you can always create one just for Ramadan and promote this in your newsletter. Otherwise, you can piggyback on a hashtag like #GivingTuesday (Twitter).
Basically, anything you can do to promote your business or organization can be promoted via email. However, in order for you to maximize engagement make sure you do the following:
This is for those who have large lists of subscribers that they have collected over the years. Make sure you clean up your list. Especially if some of the subscribers came from lists that you bought.
This is not only safer for your brand with all the privacy regulations popping up, but it also helps you focus on subscribers who actually want to hear from you. Just send out an email asking those who have not been actively opening your emails if they still want to receive your emails.
Most if not all of the email vendors like MailChimp rate your subscribers based on their engagement with the emails you send them. So you should be able to segment and send your validation emails. Do this way before Ramadan.
Many may unsubscribe, but you will have more quality subscribers in the end.
Add an email share button to your email template. This may encourage your subscribers to share your content within their network. This will help increase awareness of your brand as well as expand your reach.
Call to Action
Your email or newsletter must always have an impeccably clear call to action. If your email is focused on generating sales, tell your customers exactly what you’d like them to purchase and remind them of the benefits they will gain by doing so.
The “From” Field
When users check their inboxes, the first thing they notice is the “from” field. Campaign Monitor, recently stated that 68% of Americans base their decision to open an email on the ‘from’ name.
Compelling Subject Line
The relevance of your subject line can make the difference between someone opening your email or relegating it to the spam folder. Write a subject line that resonates with your Muslim audience.
Make it creative and engaging, and relevant to what you talk about in the email. Avoid click baits at all costs. That will probably get your subscribers unsubscribing as it can be annoying.
Email Marketing to Muslim Consumers
At Muslim Ad Network we have access to targeted email lists. We are able to organize custom e-mail solutions for your needs.
E-mail marketing to Muslim consumers is a great compliment to the banner advertising campaigns we offer. It allows your brand and your message to stay top of mind for an already opted-in consumer.
Feel free to contact MAN to know more about our special Ramadan offers.
Read the full Ramadan Survey Report 2022 (no email or download required).