Ramadan and the muslim consumer
Ramadan is the ninth month of the Islamic lunar calendar. During Ramadan, Muslims fast by abstaining from food, water, amongst other things during the day in order to develop taqwa (consciousness of Allah).
It also commemorates the first revelation of the Quran to Prophet Muhammad (peace be upon him). Fasting is a pillar of Islam and is obligatory on all adult Muslims who are healthy enough to observe it.
Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter.
…during Ramadan, traffic was up by 230%. And it’s not just users who are only looking, people are buying. The data indicates that conversion is up by 30% during Ramadan. As you might expect, social media is more active as well, primarily at night. The increase peaks at 3 am when it reaches 200%. There is also evidence that customer loyalty, evidenced by repeat online visits and purchases, increases substantially during Ramadan as well.
Source: Forbes from Webpals Group
About the Survey Report
This is a two-part survey report:
The first part of the survey report is based on interviews with 14 businesses and organizations that advertise to Muslim consumers.
For the second part of the report we surveyed over 200 Muslim consumers from the US, UK, and Canada about their preferences, attitudes towards brands, and purchase behavior for Ramadan 2022.