Tag Archives: Web 3.0

Highly Effective Artificial Intelligence for Powerful Muslim Advertising

With the Muslim consumer spending power growing exponentially, many brands are starting to target this lucrative market. But, Muslim consumers have unique needs and preferences that must be taken into account. This is where artificial intelligence (AI) comes in. AI stands for artificial intelligence. It is the result of applying cognitive science techniques to artificially […]

Marketing to Muslim Consumers With Meta-influencers

We recently published an article to help you find the right influencers for your halal marketing. What if you were able to take it a step further and work with a virtual influencer, better known as a meta-influencer in the metaverse?  “A virtual influencer, at times described as a virtual persona or virtual model, is […]

How to Effectively Market to Muslims in Web3 – Part 2

An Introduction to Web3 from a Halal Marketing Perspective How to Leverage Web3 to Target Muslim Consumers In the first part of the series, we introduced the concept of Web3 from a halal marketing perspective. Now we will go into the strategies and tactics that you can use to market and advertise to Muslims on […]

How to Effectively Market to Muslims in Web3 – Part 1

An Introduction to Web3 from a Halal Marketing Perspective How to Leverage Web3 to Target Muslim Consumers As a result of Web3 or as it’s also known, Web 3.0, marketing professionals may be able to take advantage of many innovative advancements in the decentralized web. We do need to keep in mind that Web3 is […]

Halal Advertising in the Metaverse

In the summer of 2021 we discussed the concept of halal brands taking part in the metaverse, in the article “Is the Metaverse the New Online Frontier for Halal Brands?”. In it, we discussed: What the metaverse is and why it is awesome  How the metaverse and NFTs are manifesting themselves in consumer markets What […]

Is the Metaverse the New Online Frontier for Halal Brands?

The internet has kept on evolving from the day it came into our lives. We’ve gone from email being the best thing that ever happened. Then we moved on to social media, mobile, virtual reality, augmented reality, and artificial intelligence. All these iterations of the internet, however, may not have been as big as the […]