increased emphasis on user privacy and data security
Because of four major factors, social media platforms will continue to prioritize user privacy and data protection in the coming years.
Muslim consumer concern about data privacy
Increased regulatory scrutiny
Constant high-profile data breaches
New competing platforms with better privacy
Platforms will be more immersive & Interactive
Muslim consumers are increasingly embracing interactive and immersive experiences on social media for a number of reasons.
evolution of content consumption
High demand for personalization
Super Growth of Video Content
Social media is already dominated by video content, and in the years to come, its popularity is likely to only increase.
Video has become a major part of the marketing mix
Video ads are more effective
Video drives most engagement
Video is the most powerful brand awareness tool
Voice assistant to post updates and read feeds for example
Social media platforms are integrating with other technologies to improve user experience.