Given the ever-evolving nature of the digital landscape, it is challenging to know with absolute certainty the forthcoming developments in social media trends within the next three years. Nonetheless, there are certain trends expected to persist or surface in the coming years, with relevance to Muslim consumers as part of the larger consumer population in 2024.
1- Enhanced Emphasis on User Privacy and Data Security
In light of growing concerns about data privacy and security, social media platforms are poised to intensify their efforts to safeguard user information and provide users with greater control over their privacy settings.
We recommend that you also read: “Halal Advertising in the World of Privacy and Compliance”.
These privacy efforts stem from several factors, including:
Heightened Public Awareness and Concerns Regarding Data Privacy
As more individuals within the Muslim community and beyond become aware of how social media platforms and other entities collect and utilize their personal data, there is an escalating demand for more robust data protection measures.
Amplified Regulatory Scrutiny
Governments worldwide have started enacting more stringent data protection regulations, such as the European Union’s General Data Protection Regulation (GDPR). These regulations necessitate heightened transparency concerning data collection and usage practices. It would be wise for your Muslim brand to look into and understand the workings of Privacy Enhancing Technologies (PETs).
The Prominence of Data Breaches and Privacy Controversies
Several prominent data breaches and controversies surrounding privacy have cast a spotlight on the importance of data protection. These incidents have raised concerns about how social media platforms handle user data, including those from the Muslim community.
As social media platforms vie for users, a strong commitment to data privacy and security can serve as a distinguishing factor for attracting and retaining users within the Muslim audience. Especially given the previous point mentioned above.
In essence, the increased focus on user privacy and data security is a response to a myriad of factors that have drawn attention to these issues and created a demand for more robust protective measures.
2- Powerful User Engagement Through Interactive and Immersive Features
Social media platforms are actively exploring avenues to enhance user engagement by introducing interactive and immersive features, such as those related to virtual and augmented reality.
The surge in the popularity of interactive and immersive experiences on social media can be attributed to various factors, including:
Ongoing technological progress empowers social media platforms to deliver increasingly interactive and immersive encounters to their users. The widespread adoption of virtual and augmented reality technologies, for instance, has unlocked previously unattainable levels of immersion.
Rising Demand for Personalization
Social media users now crave personalized and captivating interactions. Interactive and immersive content has emerged as a means to meet these demands by providing tailored experiences that resonate with individual preferences.
Evolving User Behavior
The dynamic nature of how people consume content on social media necessitates constant adaptation. Interactive and immersive content is pivotal in retaining user engagement and aligning with the evolving habits and preferences of the online Muslim community.
Generative AI Integration
Additionally, the integration of generative AI technologies has significantly contributed to the growth of interactive and immersive experiences on social media. These AI-driven systems generate content that can engage users in novel and personalized ways, further enhancing the overall social media experience. If you haven’t yet, make sure to read: “Generative AI for Muslim Marketing and Advertising”.
The proliferation of interactive and immersive features on social media is fueled by advancements in technology, evolving user behaviors, the growing desire for personalization, and the incorporation of generative AI, all of which intensify competition among platforms.
3- The Ongoing Surge of Video Content
Video content stands as a prominent trend within the realm of social media and is poised to maintain its upward trajectory in the years to come. This encompasses various formats such as live streaming and short-form videos. The continuous expansion of video content on social media is profoundly shaping the landscape of digital marketing. In fact, the majority of Muslim audiences prefer livestream videos to the original social media platform: reading blogs.
Here are several ways in which this trend is reshaping the digital marketing landscape:
Video Integration into Marketing Strategies
With the burgeoning popularity of video content on social media, it has become increasingly imperative for Muslim businesses to incorporate video into their marketing strategies. This can encompass the creation of video advertisements, live streaming of events, or the development of video content tailored for social media platforms.
Enhanced Engagement Through Video
Video content exhibits a higher degree of engagement when compared to other content types. Consequently, it serves as an efficient avenue for businesses to connect and captivate their target audience on social media.
66% of consumers report short-form video to be the most engaging type of social media content in 2022, up from 50% in 2020.Source: “Social media video statistics marketers need to know for 2023”
Augmented Effectiveness of Video Ads
Social media platforms’ continuous refinement of their targeting capabilities is elevating the effectiveness of video advertisements. This refinement ensures that video ads are better positioned to reach the right audience with the most pertinent message.
Amplifying Brand Awareness
Video content emerges as a potent tool for businesses to amplify brand awareness and establish themselves as authorities within their respective industries.
The enduring proliferation of video content on social media is exerting a substantial influence on the sphere of digital marketing. Muslim businesses that adeptly integrate video into their marketing strategies are poised to reap the most significant benefits from this dynamic trend.
4- Enhanced Focus on Personalization and Tailored User Experiences
Social media platforms are poised to maintain their commitment to delivering personalized experiences for users, employing algorithms and machine learning to customize content and recommendations for each individual.
Social media platforms employ algorithms and machine learning techniques to craft personalized user experiences by scrutinizing data pertaining to user preferences and behaviors.
Personalized Recommendations and Personalized Advertising
Algorithms delve into a user’s past interactions, leveraging this data to propose content that aligns with the user’s likely interests. Algorithms are also instrumental in targeting users with advertisements that are pertinent to their interests. For instance, a Muslim user regularly engaging with posts related to a particular topic like modest fashion can anticipate seeing a greater influx of content in that subject area in their feed.
Social media platforms harness algorithms and machine learning to craft personalized experiences by analyzing user preferences and behavior. This data-driven approach allows them to fine-tune content and recommendations to cater to the unique interests of individual users.
5- Enhanced Connectivity with Diverse Technological Ecosystems
Social media platforms are forging tighter bonds with various technologies, including voice assistants and smart home devices, with the goal of delivering a more streamlined user experience.
Here are two instances showcasing this integration:
Social media platforms are aligning themselves with voice assistants like Amazon Alexa and Google Assistant, empowering users to engage with their social media profiles through voice commands. For instance, users may have the capability to post updates or peruse their feeds using voice-activated commands.
Smart Home Devices
The integration extends to smart home devices such as intelligent thermostats and lighting systems. This enables users to manage these devices through their social media accounts, offering a centralized approach to controlling various aspects of their home environment.
In essence, the integration of social media with a multitude of technologies aims to cultivate a more seamless and user-friendly experience, bridging the gap between the digital and physical realms.
The future of social media trends within the next three years remains dynamic and unpredictable, shaped by evolving user preferences and technological advancements. However, several key trends, as discussed in the article, are expected to persist and impact Muslim consumers as part of the ever-evolving digital landscape, in the very near future.
Staying informed and adaptable is crucial for businesses and individuals seeking to navigate the changing currents of social media trends and effectively engage with Muslim consumers in 2024 and beyond.start targeting muslim consumers