Today’s article is designed to help you market to Muslim consumers in a way that doesn’t have to deal with the clutter of competitors as much as you would have to. No, it does not involve flying satellites over your audience’s homes and listening to their table conversation to know their most intimate needs. Instead, […]
Now that Ramadan has come to a conclusion, we want to use it as a springboard towards a better you and me. This is true for both our personal life and the way we run our business. Over the course of the COVID-19 lockdown and Ramadan, we created several blog posts ranging from how to […]
Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter. According to […]
At the time of writing this post, Ramadan is just around the corner. Businesses, both Muslim-owned and not, know that this is a time when a large part of the population will be more prone to buying stuff. Yes, it is a time of spirituality and prayer, but it is also a time of festivity […]
Muslim Ad Network is offering $25,000 in advertising credits for 100 small businesses, an initiative created in the desire to help small businesses survive through the current climate With all the uncertainty and disruptions to day-to-day life in the current climate due to the outbreak of COVID-19, it’s a difficult time for everyone. We at […]
1 – Muslims are becoming more conscious of their Islamic identity Gone are the days when young Muslim men and women idolized other cultures in order to feel good about themselves. There will always be exceptions but if you look around, you will see that young Muslims these days love being different from what the […]
While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab.
Modesty is a part of the Muslim community and culture. Standards of modesty for Muslims or non-Muslims widely vary from one country to another. Generally, there are many women who have adopted it whether they are Muslims or not. That in turn, has affected the target market for many well-known brands, including Nike.
“Halal” is an Arabic word that means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and drinks are considered halal unless they are clearly stated as forbidden in the Qur’an and hadith. Muslim consumers prefer that […]
Traditional marketing and advertising methods that used to be effective in the past could serve the needs of any business and increase the demand for the product or service they offer. But times have changed, and while the need for marketing is still necessary, the channels which are most effective for marketing process have changed. […]
Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and boring for large number of Millennial and Y generation Muslims. When we do a quick search on modest fashion through […]