Category Archives: Muslim Market News

Why Should Muslim Business Owners Adapt to Digital Transformation?

The rapid change and development of digital technologies in the last decade forces companies to follow and adapt to innovations in this area. For the most part, businesses are aware that they have to use digital channels in order to maintain a healthy relationship with their key stakeholders and audiences. But few know exactly how […]

The Inevitable Rise of Digital Advertising Continues

Digital advertising is the promotion of your brand or product through online channels. Social media sites, search engines, and news websites are the areas where digital advertising is most common. Digital advertising is first and foremost an important activity in terms of reaching a wide customer potential of a product or service in a short […]

How the Halal Consumer Market is Developing with the Growing Muslim Population and Islamic Economies

“Halal” is an Arabic word which means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and drinks are considered halal unless they are clearly stated as forbidden in the Qur’an and hadith. Muslim consumers prefer that […]

Sustainable Modest Fashion and Muslim Consumers

One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the steps taken by brands in this regard? Nowadays, terms such as sustainability, environmentalism, and recycling are frequently brought up. But […]

The NBA’s Toronto Raptors Partners with Nike to Create Co-Branded Sports Hijabs

Notably, in 2018, Nike, one of the biggest sportswear companies with a current brand value of $32.4 billion (USD) in the world, added a hijab product to its line specifically produced for women athletes. The hijab, called ‘Pro Hijab” was in great demand by Muslim sport lovers.  With this promising initiative, the aim of the […]

Muslim Consumer Market is Expanding: Be Aware of the New Muslim Consumer Landscape

It is a fact that Islam is the world’s fastest growing religion. Therefore, the number of Muslim consumers who have high purchasing power is growing rapidly in every market. State of the Global Islamic Economy Report has indicated that Muslim consumers spent $1.9 trillion in 2015 globally and this figure is expected to be more […]

Forging Ahead With Impactful Programmes to Enhance the Progress of the Global Islamic Economy

The multisectoral trade exhibition of the 9th Muslim World Biz opens its door to welcome participants from over 40 countries. The organisers expect nearly 30,000 trade and public visitors in addition to parallel business matching session taking place over the next 3 days.  KUALA LUMPUR, 04 SEPTEMBER 2019 – For the ninth time, the Muslim World […]