As a Muslim business owner or a marketer working for a Muslim business, you must engage your audience where they hang out. It is however never the case that all platforms where your audiences hang out are engagement-friendly. For a long time TikTok was the kind of platform where it was hard to engage audiences […]
Category Archives: Muslim Advertising
One of the most important things in a Muslim’s life is not going about business as usual while being ignorant of his or her Creator’s rules and regulations. This is true for all his or her actions, including the business they run, and that would include how he or she advertises and promotes his or […]
According to the State of the Global Islamic Economy Report 2018/19 in 2017, the global halal economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. With the internet becoming more accessible in Muslim homes, Muslim consumers’ shopping is shifting drastically from traditional in-store shopping to online shopping. Moreover, online shopping is […]
Today I want to take you through the realities of owning a business that targets Muslim audiences. In order to validate what I am communicating, I will be quoting three business owners who I had the pleasure of interviewing around March 2020. 1) Having the Right Motivation and Intention If you are starting out on […]
A Marketing Perspective on Joe Biden Making the Muslim Voters Matter for His 2020 Election Campaign Look, one of the things that I think is important is I wish we taught more in our schools about the Islamic faith. That’s Joe Biden, the knight in shining armor who is supposed to save the American nation […]
The murder of George Floyd at the hands of four police officers started a conversation in our communities more powerful than the riots seen on television. The major media outlets may want you to see the current global movement spearheaded by Black Lives Matter as a headless rioting campaign. However, that is far from the […]
First the COVID-19 pandemic and then the war in Ukraine that has caused inflation records to be broken globally. What’s next? Should brands stop advertising every time there is a crisis? Concrete evidence based on previous crises shows that you should do just the opposite. We start with a fascinating research paper by Kate Nichols […]
This Ramadan, in the midst of the pandemic, is unlike any other Ramadan. No, not in a doom and gloom way. It’s quite the opposite of that. It is a Ramadan of opportunity for us to accept the test from Allah and rise up to the occasion. Here are six things we are doing at […]
Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter. According to […]
So it has finally come to this. You have no choice but to close your business and wait out the COVID-19 crisis. All is not lost, this is just temporary. Shutting down a business temporarily is a process. You need to make sure you do it the right way so that when things get better […]