Category Archives: digital advertising

At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?

“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal plan of entering the Muslim market. In 2016, Tabish Hasan, Chief Executive of Muslim Ad […]

What the Ramadan Consumer Survey 2022 Says About Advertising to Muslims During the Holy Month

In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan.  The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For the second part, we surveyed over 200 Muslim consumers. The aim was to understand Muslim […]

Targeting Muslim Consumers? Audio Advertising Offers High Conversion and Recall Rate

Audio advertising is a new rising star of online advertising that every brand that’s targeting Muslim consumers must consider very strongly. Since 2020 there has been a 42% rise in global podcast listening. This has largely contributed to the rise in audio advertising. According to the U.S. Podcast Advertising Revenue Study for 2020, U.S. podcast […]

Answering 3 Questions Most Muslim Publishers Ask About Google AdSense

Muslim Ad Network’s very existence came about because Tabish Hasan – CEO at MAN – owned a couple of popular Muslim websites, and wanted to monetize traffic through advertisements. He was not satisfied with the existing options such as Google AdSense as they did not take Islamic advertising principles into consideration. For instance, the existing […]

3 Top Marketing Trends for 2022 For Muslim Marketers and Islamic Organizations

In this final post of our 2022 marketing and advertising trends series, we round up 3 of the biggest upcoming trends for 2022. We chose these three because they are not easily palatable like social media or paid ads. Many marketers are still trying to wrap their heads around these terms.  Understanding what they are […]

8 out of 10 (Muslim) Consumers Prefer Live Stream Video Over Reading Your Blog

In our last blog post, we talked about shorter videos being The #1 Video Advertising Trend for Epic Muslim Consumer Engagement in 2022. As we continue on our series for the top trends for Muslim consumer engagement in 2022, we would like to stay on the topic of ‘video’. In this blog post, we talk […]

The #1 Video Advertising Trend for Epic Muslim Consumer Engagement in 2022

While 2021 was a record year for ad spending, even more growth is expected in 2022. According to the most prominent global ad agencies (Magna, Zenith, and GroupM), the U.S. ad market will exceed $300 billion and the global ad market will surpass $700 billion. For your organization to capitalize on this opportunity, you must […]

5 Myths About Targeting Muslim Consumers You Must Leave Behind Today

Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is that targeting Muslims is going to take off even faster in the coming years. With that in mind, many mainstream […]

Advertise to Muslim Audiences on Instagram by Capitalizing on Social Media Algorithms

Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Capitalizing on the 5 Components of Instagram’s Algorithm Instagram, according to Statista, has over 1.2 billion active users making it an integral part of marketing online. It has become a hotspot for targeting all sorts of markets including the Muslim consumer market.  Instagram’s algorithm […]

Advertising to Muslims Online in 2024 After Third Party Cookies Disappear

Third-party cookies are disappearing due to recent changes from Google, Apple, Firefox and others. But why is this happening? And what does this mean for marketers, publishers, and advertisers? Let’s take a look. What’s a Third-Party Cookie? Simply put, a third-party cookie is created by third-party domains that are not the website that your target […]