Successfully marketing your brand or business to Muslims on social media requires an understanding of the behavior of Muslim social media users.
In this article, we will help you understand how to leverage social media marketing for Muslims based on ‘Muslim user behavior’.
Muslims Use Social Media to Interact with Friends and Family
Just like most people out there, Muslims use social media to interact with family and friends.
As the use of digital tools takes over face-to-face interactions in Muslim society, the use of social media platforms like Facebook, Instagram, and WhatsApp is becoming a necessity rather than a luxury.
Interaction with friends and family on social media is even more important for Muslim users because of the fact that maintaining family bonds is a command from the creator:
Aisha reported: The Messenger of Allah, peace, and blessings be upon him, said, “The bond of family is suspended from the Throne and it says: Whoever upholds me, Allah will uphold him. Whoever severs me, Allah will sever him.”Source: Sahīh al-Bukhārī 5643, Sahīh Muslim 2555
Social media is also vital in helping the maintenance of family bonds because most Muslim families in the West are immigrant families and need a platform to connect with their families in their ancestral countries. Social media offers a solution by eliminating geographical boundaries.
Tip: Promote Family Values Throughout the Year
You’ve seen how most brands focus on family values in their social media content during Christmas, Ramadan, Mother’s day, and so on. For your brand that’s targeting Muslim consumers, this should be a consistent tactic that you use. Not only will you be able to leverage the Muslim user’s behavior but when the festive seasons arrive, you will have had a head start with the audience and will cut through the noise much easier.
Muslims and Social Issues on Social Media
Social media has become a tool for standing up against social injustice, corruption, tyranny, and all sorts of evil. Social media is especially important for social issues that do not get much attention from mainstream media. The persecution of the Uyghur in China is a good example of social injustices that came to light initially only through social media.
The principle of standing up against injustice is deeply rooted in Islamic culture:
Abu Sa’id al-Khudri reported: The Messenger of Allah, peace, and blessings be upon him, said, “Whoever among you sees evil, let him change it with his hand. If he is unable to do so, then with his tongue. If he is unable to do so, then with his heart, and that is the weakest level of faith.”Source: Sahīh Muslim 2555
Whether it’s an environmental issue, a human rights issue, or a fight against racism, Muslims are inherently inclined to be part of the movement.
Tip: Prioritize Social Responsibility
As a brand or business you know that in Islam, social responsibility is as important if not more important than profit. So your business should not only prioritize social responsibility as a marketing tool but it should be mainly done to please the creator. By doing so sincerely, you will automatically win over the Muslim audience.
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Source of News and Information for Muslims
As mentioned before, not all of the newsworthy issues facing our society are given air time on mainstream media outlets. That’s even more true for issues pertaining to the Muslim communities.
Muslims do get a lot of coverage on mainstream media outlets but most of the time it’s the negative kind. Due to this, the Muslim audience is very receptive to the good news about the Muslim community. This gives your brand an enormous opportunity to attract Muslim users online.
Tip: Spread Positivity Through Good News
There is plenty of positive news involving Muslims all over the globe. Make an effort to find some positive news involving Muslims and share that with your Muslim audience. This works really well if it is within your niche. For example, if you are a halal catering service and you share a news article about how Muslim volunteers open up food banks during the COVID-19 pandemic to help the most vulnerable people in their city.
Just make sure the news is verified and/ or that you are using a trustworthy source.
These are just three very powerful examples of how you can use Muslim user behavior on social media to the benefit of your business. The possibilities are endless and it all depends on the type of business you run and the type of Muslim audience you are targeting.start targeting muslim consumers