Thankfully, Muslims are present in every nook and corner of the world. And, Islamic religious festivals open up great opportunities to create an emotional bond with potential clients.
Eid-Ul-Adha is around the corner. It is the second Eid of the year after Eid-Ul-Fitr. Modern-day marketing requires us to engage clients with different perspectives.
Whether it’s a celebration of Eid or a need to show sympathy during COVID-19, brands need to stand firm with the consumers. Therefore, creating an advertisement for this religious festival is common among brands.
But, before that happens, understanding the purpose, sentiment, and background of this day is important. This is a vital step in helping brands to deliver the message in the right context.
Let us first understand when and why Muslims celebrate Eid-Ul-Adha:
Date of Eid-Ul-Adha
Muslims celebrate this festival around the 10th day of the last month of the Islamic calendar, Dhul Hijjah. It is a national holiday in all Islamic countries.
Some countries even announce holidays for three consecutive days. On these three days, Muslims celebrate the event of this Eid.
Event of Eid-Ul-Adha
The reason for this celebration is the event present in the Qur’an, the holy book of Islam. You can find more information and historical facts through Islamic apps too. Try the Islamic Finder app to check the complete history and teachings related to this Eid.
Muslims celebrate this event in memory of the great act of the prophet, Hazrat Ibrahim (A.S). He saw, in a dream, that Allah (SWT) asked him to sacrifice his only son, Hazrat Ismail (A.S).
Without hesitation, he prepared his son for the sacrifice. Hazrat Ibrahim (A.S) loved his son dearly yet this was no obstruction to honoring his duty that was instructed to him by Allah (SWT) and, therefore, proving his full submission to Allah (SWT).
Allah (SWT) replaced Hazrat Ismail (A.S) with a ram and he was unharmed. Allah (SWT) tested Hazrat Ibrahim (A.S) to see his dedication in his submission to his creator.
What do Muslims do at this Event?
The event was a commendable example of the trust and obedience of Allah. To recall this humble act of complete devotion, Muslims sacrifice livestock animals (the act of Qurbani).
After the animal has been sacrificed, its meat is divided and distributed in three parts between the individual’s household, relatives and friends, and the poor and needy.
Qurbani is obligatory for every Muslim who is financially able. There are strict rules surrounding which animals can be sacrificed and these should be adhered to.
“For every hair of the Qurbani you will receive a reward from Allah, and for every strand of its wool you will receive a reward.” [Al-Tirmidhi]
Keynote for Marketers
After learning more about the background of Eid-Ul-Adha, you should now have gained a better understanding of the reasons for this event. But, it is essential that you also note the timeliness of your ads and marketing.
When To Post The Ad
As mentioned above, Muslims celebrate Eid-Ul-Adha for three days. But preparations begin long before the event itself.
Therefore, the right time to post the ad is in the run-up to Eid and continue throughout the period of festivity
Let’s discuss some ideas which you can include in your Eid ads:
- Images of animals
Muslims are permitted to slaughter the following animals:
Therefore, you can use pictures of these animals. But, make sure not to show images of the act of slaughtering / slaughtered animals as this could deter your audience.
If you don’t have access to these animals, using stock photos is also fine. Many websites provide free as well as paid stock images. The free ones are overused, but marketers can invest in delivered pictures.
Alternatively, you can use graphics. But, again, never use the graphical representation of slaughtering.
- Use a Picture of a Mosque
No matter which image or graphics you are using, displaying a mosque in the background is an excellent idea. It will highlight that the event is religious and associated with Muslims.
- Include a Quranic Verse
Search online and you will find an abundance of many Quranic verses. You can check the verse directly in the Qur’an too. Include it in your ad for authenticity.
- Display Meaty Dishes
People enjoy barbecue parties throughout Eid and later. You can show highlights of the delectable grillers to engage the audience.
- Show Family Dinners
Apart from barbecues, people make a variety of dishes this Eid. Almost all of these dishes are prepared from beef, mutton, or lamb meat. Additionally, it is a time to spend time with family and friends. You can display such highlights in the ad.
- Show Meat Distribution
Muslims distribute the meat to the poor, and relatives, and keep some. Show how Eid spreads love and displays this act of distribution.
- Remind Viewers about Remembering the Poor
The act of Qurbani is obligatory on those who are able to afford it. But, remembering the poor is important and a reminder of this in your ads is a good reflection of the sacrifice.
- Use Pictures of Festive Clothes
Eid is a time of fun, joy, love, and celebrations. Apart from the association with animals this Eid, people also purchase new clothes, shoes, jewelry, and much more. You can reiterate this in your ads, especially if you are a fashion brand.
From displaying meaty dishes to clothes to animals, marketers are not short of ideas for Eid-Ul-Adha ads. Such ads create a special bond with the consumers and help in increasing loyalty.
Incorporate the ideas that suit your brand’s budget whilst remembering to ensure a creative ad for your audience that resonates with them.
All the best!
Author Bio: Rafia Tahir provides guest-blogging and copywriting services. Her educational background in the technical field and business studies helps her tackle topics ranging from career and business productivity to web development and digital marketing. She is a certified Quran Scholar and she occasionally writes articles for Muslim And Quran.start targeting muslim consumers