With the Muslim consumer spending power growing exponentially, many brands are starting to target this lucrative market. But, Muslim consumers have unique needs and preferences that must be taken into account. This is where artificial intelligence (AI) comes in. AI stands for artificial intelligence. It is the result of applying cognitive science techniques to artificially create something that performs tasks that only humans can perform, like reasoning, natural communication, and problem-solving. AI technology is used in a variety of fields, including healthcare, finance, manufacturing, and retail.
In recent years, artificial intelligence has revolutionized the marketing and advertising industry. By understanding the user’s needs and preferences, AI provides a highly personalized user experience that leads to increased brand loyalty and conversions. In this post, we’ll explore how AI can be used in Muslim marketing and advertising, and how it can help brands better understand and cater to the Muslim market.
A Case for AI in Muslim Advertising
The Muslim market is one of the fastest-growing markets in the world. According to reports, the global Islamic economy is expected to reach $3 trillion in 2023. As such, many brands are starting to target this untapped market. However, Muslim consumers have unique needs and preferences that must be taken into account. For example, Muslim consumers are more likely to prefer brands that avoid engaging in stereotypes and biases towards them. They are also more likely to avoid products that contain alcohol or pork.
This is where artificial intelligence comes in. By understanding the Muslim user’s needs and preferences, AI provides a highly personalized user experience that leads to increased brand loyalty and conversions. For example, let’s say a Muslim consumer is searching for a new beauty product, AI can analyze the user’s past search history and web browsing behavior to understand their needs and preferences. Based on this data, AI can provide the user with a list of halal-certified beauty products that are tailored to their needs.
In addition to providing a personalized user experience, AI can also help your brand better understand the Muslim market. By analyzing Muslim consumer data, AI can help your brand identify trends and understand what Muslim consumers are looking for. It can also help you build more inclusive marketing strategies. By using more AI-driven technology, your brand will be able to create more diverse and representative advertisement campaigns that resonate with Muslim consumers.
Overall, AI offers huge potential for Muslim marketing and advertising. By providing a personalized user experience and helping brands like yours better understand the Muslim market, AI can help your brand build lasting relationships with Muslim consumers.
Better Muslim Customer Experience Through Personalization
The technique of making advertisements more relevant to their intended audience through the use of data or consumer insights is known as advertising personalization. Examples of this include information on demographics, interests, purchasing intentions, or behavioral patterns. This is not a luxury, but a must, if you want to advertise to Muslims, especially given the complexity of the Muslim market.
Making ads more relevant and personalized is quickly becoming a primary focus, with 80% of frequent customers indicating they only do business with brands that tailor their experience. Fifty-six percent of customers expect all interactions with brands or vendors to be personalized, and 47% of B2C customers believe businesses could do a better job of matching engagement activities to their preferences.
Artificial intelligence can assist your brand in meeting these expectations for personalization at scale by increasing the relevance and accuracy of ad targeting. Machine learning (a subset of AI) can analyze past behaviors to identify trends and commonalities in order to predict future behavior. It does this by constantly learning and iterating from experience, meaning it gets smarter over time. This technology is important for the Muslim market where tailoring the advertising message is critical for success.
Building an inclusive marketing strategy has become essential for companies wanting to do business in the Muslim world. The global Muslim community is incredibly diverse, with people of different nationalities, ethnicities, cultures, and languages. It is important for brands to be able to reach out to this diverse group of people in a way that is respectful and considerate of their cultural sensitivities. AI can help you with this by allowing your brand to create more diverse and representative advertisement campaigns that are better able to connect with Muslim consumers. For example, many Muslims are reluctant to engage with brands that feature images of nudity in their advertising.
Better Return on Investment – A Result of Better Ad Choices
AI is an advertising analytical strategy. AI-powered systems process massive amounts of information and data in order to accurately predict future trends and insights. The wonderful thing about AI is that it, like humans, is always improving. It constantly learns and adjusts in order to continue making wiser decisions.
Advertising professionals have historically had difficulty determining the effectiveness of their efforts. Analytics, on the other hand, help brands determine what works and what doesn’t. Advertisers can use artificial intelligence to take proactive measures that benefit their advertising. According to Deloitte Insights’ “Maintaining an Edge in the Era of Pervasive AI”, 64% of AI adopters believe that AI technologies assist businesses in gaining a competitive advantage, and 73% believe that AI is paramount to the success of their organization today.
You can reduce the amount of wasted advertising and increase your return on investment by consistently targeting Muslim audiences with the appropriate message. AI-produced advertisements for your Muslim customers will also convert more effectively.
By being able to examine past trends and performances, AI can develop insights that direct advertising decisions and ensure that cash isn’t spent on ad copy that doesn’t convert. AI achieves this by leveraging data to forecast how well-received creative and messaging will be by customers, going beyond typical A/B testing. In order to generate more high-quality leads and conversions, advertisers should now adopt a proactive approach to creatives rather than a reactive one.
AI is not only beneficial to those who adopt it, but it is also essential for the Muslim market and Muslim consumers. It is necessary for brands to be able to understand and react to the cultural sensitivities of this target audience. AI can help by constantly learning and iterating from experience to create more diverse and representative advertisement campaigns. In addition, AI-produced advertisements will convert more effectively, making it a smart investment for those wanting to do business in the Muslim world.
Learn everything there is to know when it comes to marketing and advertising to Muslims. Download for free, the only complete Muslim Consumer Guide available.