Your Business After the COVID-19 Pandemic: Going Through The 4 Phases

covid-19 shops open

Here at Muslim Ad Network, we care about you and your business. We are still offering free online advertising to help your business cope with the COVID-19 pandemic.

I figured we are now in a situation where you, my dear reader, are not interested in some generic, actionable blog post. If we are to offer you content it should be practical to what you are going through.

Just remember, if you are healthy and well while reading this article, be grateful to The Almighty as your health is more important than any business you may own.

The title of this article is ‘Your Business After the COVID-19 Pandemic’ because I want you to focus on the future. After every hardship comes ease but there are phases in between and for your business, they look as follows:

Phase 1 Confusion and Anguish

This stage has passed already. It was at the time when you heard that COVID-19 was on its way and you did not know how to distinguish the truth from myth. The President/Prime Minister was playing things down while scientists were warning of the impending doom. The ever-changing counter-measures left you unsure of whether it was safe to keep your business running or if you needed to shut it down.

Phase 2 Acceptance & Adaption

At the time of writing this blog, we are in this phase. Almost everybody is working from home. Some businesses have made changes to their strategies. You might be that restaurant that now only serves takeaways instead of on-location. Or you might be the beauty salon owner that has decided to sell hair products online until the crisis goes away. Whatever you are doing, you are coping the best you can and the future can only be better than what it is now God willingly.

Phase 3 Preparing for a Bright Future

You can’t wait to get back to your normal life. Ow, wow, all those things you took for granted. You are itching to go. But hold on just a bit more, patience is a virtue. If you are still well and healthy, the time will come. However, you need to start preparing now. What is your game plan for when all of this is over? Have you learned anything from working from home, running your business differently than you would usually do, the compassion and utmost attention that you now show your customers? The list goes on and on. There are lessons from which you could come out of this shining on the other side as a human and as a business person.

Phase 4 When it’s All Over

You have taken the lessons you have learned, you are licking your wounds, and you are ready to take a breath of fresh air and get your business running again. After three months you are back to your old habits? Of course not. You have put your ideas, the lessons learned and inspiration down in your enhanced business plan or action plan and you are going to make sure you adhere to it. Because now your business is more than just a business. It is about community, it is about humanity facing adversity and coming together again to build our communities and offer our customers the best of who we are as people and as business owners.

Say: “Nothing shall ever happen to us except what Allah has ordained for us. He is our Maula (Lord, Helper and Protector).” And in Allah let the believers put their trust.

Quran 9:51
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