Muslim Market- Complex but Worth It
Online advertising to Muslims has always been difficult, expensive, and time-consuming. The sheer complexity of Muslim consumers based on ethnic background, levels of religiosity, etc. is enough to make it challenging for you to advertise to them; let alone understand the Muslim buyer behavior and the marketing message perception.
However, the Muslim market, one of the fastest growing global markets, predicted to reach $3 Trillion in 2023, is more than worth taking a bite into. Muslim Ad Network (MAN) has first-hand experience and data that shows how brands and organizations successfully engaged with Muslim audiences through our advertising network.
Read: The $3 Trillion Reason Why Mainstream Brands Cannot Ignore The Muslim Consumer Market
You Must Work with the Right Partner
Before we look at examples of brands and organizations that have targeted Muslim audiences successfully, we want to emphasize the importance of working with the right partner when advertising to Muslims to get the right results.
There are plenty of Muslim entities out there that may offer advertising solutions. However, not all of them are well-versed, informed, or designed to help your brand advertise to Muslims in the most efficient and ROI-friendly manner. This is why you need to perform due diligence before striking a partnership with one of them.
Read: How to Choose the Right Muslim Marketing Agency
Data Shows Benefits of Advertising to Muslims with MAN
UNHCR Raises Over $41,000
USA for UNHCR, the United Nation’s largest refugee agency, partnered with Muslim Ad Network to gain new donors and build its brand.
As a result, their fundraising campaign received targeted exposure across thousands of websites and apps that Muslim consumers visit daily. UNHCR generated high-quality leads and sales in addition to a large volume of donor acquisitions.
In just 3 months, UNHCR was able to secure:
- 116 recurring donors vs a target of 91 (exceeding the campaign goal by +28%)
- An average monthly recurring donation of $30
- 20% landing page conversion rate
- Over $41,000 in donations raised
- Brand exposure across 5,000+ websites/apps
East Essence Achieves 10x ROI on Ad Spend
EastEssence, a global modest fashion company, made use of Muslim Ad Network’s flagship advertising product, MuslimReachTM. As a result, their promotional campaign received targeted exposure across 5,000+ websites and apps that Muslim consumers visit daily. EastEssence generated high-quality leads and sales in addition to brand lift.
Results include:
- 637 unique customers acquired
- $79,579 revenue generated
- 162,000 Muslim consumers reached
ICNA Relief Achieves 5x More ROI Than Expected
ICNA Relief, one of the largest Muslim charities, leveraged the power of Muslim Ad Network’s flagship advertising product, MuslimReachTM. As a result, their fundraising campaign received targeted exposure across 5,000+ websites and apps that Muslim consumers visit daily.
ICNA Relief generated high-quality leads and strong brand engagement in addition to a large volume of donor acquisition.
Results include:
- $22,000+ amount raised
- 298 donors secured
- Return on investment 5x more than expected
So How Does MAN Get the Results?
You can use MAN to reach millions of Muslim consumers instantly wherever they are online, including the internet’s most popular websites, social media platforms, mobile apps, and more.
MAN designs advertising campaigns to achieve a variety of goals, including brand lift, traffic acquisition, and sales generation.
MAN provides a fully integrated, multi-platformed online news and entertainment portal, as well as the opportunity for advertisers to directly reach the coveted Muslim consumer.
MAN is made up of a network of online media destinations that are as varied as the Muslim community itself. We avoid categorizing the Muslim consumer as a monolithic entity and have built a vast network highlighting the Muslim community’s diverse tastes, interests, and backgrounds.
Read: How to Target Advertisements to Muslims with Impactful Diversity and Inclusion Marketing
What Next Steps Do You Need to Take?
A good preparation process before embarking on an ad campaign is very important. Here is a list of the steps you need to take for a successful ad campaign targeting Muslims:
1 Determine Your End Goal: A clear goal not only makes it easier to measure success but also aids in planning.
2 Determine Your Campaign Budget: You don’t want to have a great idea, calculate the costs, and then realize it’s out of your price range. Make sure you determine the budget early on.
3 Determine a Specific Sub-section of Muslim Consumers: Not all Muslims are the same, do not make the mistake of targeting them as one monolithic group. Target the right type of Muslim consumer group for the best results.
Read: The Complexity of Advertising to Muslim Consumers Simplified
4 Create Your Ad Copy: The language of your ad copy should not smell of tokenism but must be sincere and cater to the needs of Muslims without feeding misconceptions and stereotypes.
5 Start and Monitor: Work with MAN in a step-by-step process, monitoring performance throughout your ad campaign.
6 Examine the Results: Get a detailed report of your campaign’s performance from the MAN team and create actionable recommendations for improvements on your next ad campaign.
Have you completed steps 1-4 in the above list and are ready to take on steps 5 and 6? Click on the green button below to start advertising to Muslims online.
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