The Post Covid-19 Guide to Riding the Recovery Wave for Halal Tourism Companies Using Display Advertising Before the Covid-19 pandemic struck, halal tourism was experiencing exponential growth. Close to 160 million Muslim tourists traveled in 2019. According to one of our publishers at Muslim Ad Network, CrescentRating, in 2020 this dropped down to 42 million. […]
Author Archives: alwi Suleiman
Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is that targeting Muslims is going to take off even faster in the coming years. With that in mind, many mainstream […]
Ginetta Sagan once said: Silence in the face of injustice is complicity with the oppressor. Today the pressure on brands to speak up for social justice is coming from protestors on the streets but also by both customers and employees. Neutrality is no longer an option. Brands Taking Action Against Social Injustice In the summer […]
What is Diversity and Inclusion Marketing? First, let’s understand what both words – diversity, and inclusion – mean. Diversity refers to the traits and characteristics that make people unique while inclusion refers to the behaviors and social norms that ensure people feel welcome. Source: builtin.com Diversity and inclusion marketing recognizes that different cultures have different […]
Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Capitalizing on the 5 Components of Instagram’s Algorithm Instagram, according to Statista, has over 1.2 billion active users making it an integral part of marketing online. It has become a hotspot for targeting all sorts of markets including the Muslim consumer market. Instagram’s algorithm […]
Third-party cookies are disappearing due to recent changes from Google, Apple, Firefox and others. But why is this happening? And what does this mean for marketers, publishers, and advertisers? Let’s take a look. What’s a Third-Party Cookie? Simply put, a third-party cookie is created by third-party domains that are not the website that your target […]
Part 1- Facebook Part 2 – Twitter Part 3 – Instagram “How do I advertise to Muslim consumers on social media like Twitter?” is something marketing managers have been asking. Today we continue with our series that looks at how to leverage the news feed algorithms on Facebook, Twitter, and Instagram. Understanding how they work […]
What is Halal Marketing? Halal Marketing or Islamic Marketing is a concept based on the paradigm that Islam affects Muslim consumer choice. Therefore all marketing activities follow Islamic laws, principles, and guidelines. This includes strategic marketing decisions, designing, communicating, delivering products and services to customers, and everything in between. Islamic Marketing fulfills needs through Halal […]
We have talked about why mainstream businesses should consider the Muslim consumer market extensively here at Muslim Ad Network. We have also written articles and guides in general about how to do so. Today we want to take a closer look at identifying niches within the Muslim consumer market. This is because as a company, […]
Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Note: If you are looking for answers on how to target Muslim audiences on Facebook after Meta blocked the ability to target people based on their religious interests please read: How to Target Muslim Audiences on Facebook – A Quick Solution. A few months […]