According to the State of the Global Islamic Economy Report 2018/19 in 2017, the global halal economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. With the internet becoming more accessible in Muslim homes, Muslim consumers’ shopping is shifting drastically from traditional in-store shopping to online shopping. Moreover, online shopping is […]
Tag Archives: Muslim Consumer
Today I want to take you through the realities of owning a business that targets Muslim audiences. In order to validate what I am communicating, I will be quoting three business owners who I had the pleasure of interviewing around March 2020. 1) Having the Right Motivation and Intention If you are starting out on […]
Today’s article is designed to help you market to Muslim consumers in a way that doesn’t have to deal with the clutter of competitors as much as you would have to. No, it does not involve flying satellites over your audience’s homes and listening to their table conversation to know their most intimate needs. Instead, […]
Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter. According to […]
As the COVID-19 coronavirus continues to wreak havoc worldwide, we at Muslim Ad Network want to give you clarity on what this could mean to your online business and what you could do about it. It’s true that many retailers are enjoying spikes in online sales for flu-related products, such as cleaning supplies and health […]
1 – Muslims are becoming more conscious of their Islamic identity Gone are the days when young Muslim men and women idolized other cultures in order to feel good about themselves. There will always be exceptions but if you look around, you will see that young Muslims these days love being different from what the […]
Traditional marketing and advertising methods that used to be effective in the past could serve the needs of any business and increase the demand for the product or service they offer. But times have changed, and while the need for marketing is still necessary, the channels which are most effective for marketing process have changed. […]
Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and boring for large number of Millennial and Y generation Muslims. When we do a quick search on modest fashion through […]
It is a fact that Islam is the world’s fastest growing religion. Therefore, the number of Muslim consumers who have high purchasing power is growing rapidly in every market. State of the Global Islamic Economy Report has indicated that Muslim consumers spent $1.9 trillion in 2015 globally and this figure is expected to be more […]